of the Social
To start with...
Choose 3-4 friends
friends with whom you often try to save the world
Expand the network
Each of you should contact one to three people that you think would
like to save the world as well.
If you can, find people you don't know too well.
Try to find people from different fields of life,
science and culture.
It's better to have
50% boys and
50% girls and
so on and so fort.
Send an Invitation to the network
I'm delighted to invite You to Soundbites - a socially relevant
conversation on steroids. It will be held two weeks from now, in
a very nice cabinet in a very comfortable bar.
I'd like you to think about a problem in the society you would
like to solve. If you have one, prepare a less-than-a-minute
speech explaining this problem to everyone.
We will choose one problem under discussion based on these
speeches - and solve it.
All together you should have...
... invited 12 to 16 interesting minds to Soundbites.
WE'RE READY TO BEGIN
First five minutes
Everyone is a bit late.
And suddenly everyone is here!
The Organizer begins the show.
... is one person who knows what she/he is doing.
... should keep an eye on the watch.
... should be mean and push forward when discussion gets
... should excite or calm down people when needed.
... should not participate to idea creation!
The Organizer explains the structure
All solutions to different post-it-notes
ME - WE - US: First private ideation, then pairwise, then
with the group
After Organizer has said the welcomes,
each one of you ought to say your name out loud,
What has been
Just to motivate people it is
good to mention that using
Soundbites, several severe
problems have already been
Do anything that gets beyond the ordinary with everyone at the
For example, everyone can name all the things a dentist have
done to one's teeth.
One-minute pitch, max.
For everyone who would like to throw 'em.
don't write the
name of your own
Because no one remembers the first speeches, the
Organizer should go through the topics once more.
You really need the
red hat for the effect.
When you got the red hat,
just put all the notes from everyone in the
hat and pull one up.
You have just selected a theme for
The Organizer talks with the person whose topic was chosen.
The goal is to make the problem more abstract.
Everyone can comment, but this is mainly a panel discussion.
If the problem is "The conversation in a popular online
forum is stupid",
perhaps a more abstract goal is "How can we improve the
quality of text-based conversation in the web?"
say, 5 minutes.
Just get a beer, dude.
Empty your brain
The Organizer goes through
the problem again.
Now everyone has about 10 minutes to sit down and just
write. As many ideas as possible. Especially the stupid ones,
and the ones that everyone has anyway.
Zoom! And that was the end of the 10 minutes.
Wow, was that fast or what!
Next, everyone should pick their most controversial or
interesting idea (like, making energy out of human fat).
Write the idea on a big sheet of paper starting with "How could
we implement..." ("How could energy production be
implemented using human fat")
If the sentence is boring, it's okay to change a few words ("How
could growing plants be implemented using human fat").
Then the paper is to be given to the person
sitting on the left side.
Everyone has 20 to 30 seconds to answer
the question and pass the paper forward.
When the all the paper sheets have been in
front of everyone, it's time to move forward.
And Now We Go Face to Face
You got 15+ minutes in this phase, but you have to find a
friend. Try to find someone you don't know that well. Now,
before you start doing anything else, try to gather all the
ideas you have in separate clusters.
When you're done with that, try to find ways to build on
each others' ideas. Take, for example, an idea that only
your friend has found and try to take it a little further.
Again, especially the silly ones.
And remember - the 15min is still running!
End of the 15 minutes.
groups of 2-
A table is
nice, but a
wall is better
Try to cluster all the ideas
with everyone in the group
to give everyone an idea of
the whole rainbow of ideas.
Again, when possible,
build on the ideas if you can.
Try to think of the ones
that are furthest ones to your thinking.
You got, say, 15 minutes, for this
(though the Organizer should not
end this part of the discussion if the
time runs out).
After the 15 min, have a 5-minute
After the break
Find a crazy solution
They are the ones
that should be
closer. Is there
change the world?
Then discuss if there is an ideal solution. Then discuss how it
could be helped to come true. Can you do a little thing that
would realize the solution?
This is all about Commitment
Then find a doable solution.
Can some people commit to
that little doable solution,
even if its impact is small?
Explain the action(s) you have
committed to do to the other group.
Try to convince
people to join in
the way you
After one week
Meet with the team committed to one action.
What you now probably have is a better idea about the
whole action you are about to execute.
And then just do it.
And organize another Soundbites in the following week or
the week after.
Soundbites is created by Etsivätoimisto / The Private Mind.
contact us at email@example.com
* Picture in the slide 15 is taken with a mobile phone. This
picture was published by a local newspaper on the front page
as a "proof" of a fake "It's a good idea to use public
transportation"-campaign. Faking a whole campaign in 45
minutes was innovated during Soundbites.
Slide pictures by
1: whisperwolf, http://www.flickr.com/photos/whisperwolf/3486270713/
2: freeparking: http://www.flickr.com/photos/freeparking/495605058/
3: JOHN CORVERA: http://www.flickr.com/photos/jocorvera/2992753114/
4: JamesCalder: http://www.flickr.com/photos/jamescalder/1797581548/
5: nutmeg66: http://www.flickr.com/photos/rachel_s/2407733396/
6: jilly~bean: http://www.flickr.com/photos/legalsec/52798257/
7: ►Voj►: http://www.flickr.com/photos/milivoj/2166043959/
8: jurvetson: http://www.flickr.com/photos/jurvetson/1050733503/
9: Brandon Christopher Warren: http://www.flickr.com/photos/brandoncwarren/4236278556/
10: m4r00n3d: http://www.flickr.com/photos/mar00ned/130679019/
11: Werner Kunz (werkunz1): http://www.flickr.com/photos/werkunz/3599784525/
12: vramak: http://www.flickr.com/photos/vramak/3567615703/
13: jpellgen: http://www.flickr.com/photos/jpellgen/442014110/
14: Tambako the Jaguar: http://www.flickr.com/photos/tambako/480467788/
16: illuminaut: http://www.flickr.com/photos/illuminaut/3991207189/
17: Darwin Bell: http://www.flickr.com/photos/darwinbell/522222981/
18: Thomas Hawk: http://www.flickr.com/photos/thomashawk/3079130453/
19: freeparking: http://www.flickr.com/photos/freeparking/468959691/
20: ecstaticist: http://www.flickr.com/photos/ecstaticist/3260393079/
21: Matthew Winterburn: http://www.flickr.com/photos/bezoire/192757012/
22: Man in a bowler hat (Epzibah)...: http://www.flickr.com/photos/epzibah/265038136/
23: Merrick Brown: http://www.flickr.com/photos/merrickb/4133467931/
24: Okinawa Soba: http://www.flickr.com/photos/24443965@N08/2649932391/
25: janusz l: http://www.flickr.com/photos/januszbc/1082671211/
26: bingbing: http://www.flickr.com/photos/bingramos/120157809/
27: formatbrain: http://www.flickr.com/photos/formatbrain_/2520489651/