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William Collins: 65 years oldInterests: Enjoying time with his grandchildrenElisabeth Collins: 62 years oldInterests: Tenn...
Sophie: 21 years oldOccupation: Music production student        Interests: Music and concerts            Alexandra: 23 yea...
Age: 18 - 24            Age: 25 - 34            Age: 35 - 4495%                  89%   88%                     80%        ...
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Scotts ofWight Store The Qube Nightclub              7
Isle of Wight Walking Festival Free gym passes for people who take part in the Facebook                      conversations...
Facebook Isle of Wight Officialpage customized   Facebook group   Facebook application                                  9
Facebook Isle of Wight Officialpage customized Regular tweetsWhat are the Olympic Games and whatwould you like to receive ...
Quiz: Are you a vampire?• Full-blood vampire•Human blood vampire• Human-vampire hybridPicture competition                 ...
• Isle of Wight Official Facebook page customized• Celebs Facebook page •Celeb Twitter • #CelebSanta • # SantasSpecials• U...
Walking Festival                 Junior Olympics                       Spooky Halloween                 Santa’s Special   ...
 Likes                     Replies/commentsShares                    on online media/blogsComments                   ...
£50,000             14%        12%         Managing Partnership                                    Engagement     12%     ...
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Isle of wight client pitch

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Isle of wight client pitch

  1. 1. 1
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  3. 3. William Collins: 65 years oldInterests: Enjoying time with his grandchildrenElisabeth Collins: 62 years oldInterests: TennisRobert Smith: 41 years oldOccupation: Bank managerInterests: SailingKaren Smith: 38 years oldOccupation: NurseInterests: TrekkingThomas Smith: 10 years oldInterests: Football and cyclingLilly Smith: 8 years oldInterests: Swimming and building sand castlesFamily annual income: £65,000 3
  4. 4. Sophie: 21 years oldOccupation: Music production student Interests: Music and concerts Alexandra: 23 years old Occupation: Personal trainer Interests: Sports Annual income: £ 7,500 - £ 12.000 4
  5. 5. Age: 18 - 24 Age: 25 - 34 Age: 35 - 4495% 89% 88% 80% 79% 66% 43% 42% 37% 18% 19% 14%Age: 45 - 54 Age: 55 - 64 Age: 65 &over66% 63% 63% 50% 55% 26% 38% 21% 16% 11% 10% 9% 5
  6. 6. 6
  7. 7. Scotts ofWight Store The Qube Nightclub 7
  8. 8. Isle of Wight Walking Festival Free gym passes for people who take part in the Facebook conversations Junior Olympics A free participation for all family at the event Spooky Halloween World Record Qube Nightclub will offer special offers and drink discounts Celeb Santa’s SpecialChildren will have the chance to take a picture with the Celeb Santa for just £3 8
  9. 9. Facebook Isle of Wight Officialpage customized Facebook group Facebook application 9
  10. 10. Facebook Isle of Wight Officialpage customized Regular tweetsWhat are the Olympic Games and whatwould you like to receive as a prize ifyou win in the Isle of Wight JuniorOlympics?Official Channel with videoof ongoing activities 10
  11. 11. Quiz: Are you a vampire?• Full-blood vampire•Human blood vampire• Human-vampire hybridPicture competition 11
  12. 12. • Isle of Wight Official Facebook page customized• Celebs Facebook page •Celeb Twitter • #CelebSanta • # SantasSpecials• Upload of pictures with Celeb Santa 12
  13. 13. Walking Festival Junior Olympics Spooky Halloween Santa’s Special 06 Jul 02 Oct 01 Nov 28 Nov 12 Jan 05 Mar 25 May Winner Competition Engagement 10 Mar 29 Oct Dec 25 Nov 29 Feb 01 Jun 01 – 30 Aug 22 Sep WinnerOfficial page 01 Jun 01 Mar 01 Oct Walking 6 Mar 01 – 30 Aug Festival Official 31 Oct 27 Nov 26 May 05 Oct page Exclusive info 06 Jun 1 Jan 5 - 22May Competition 10 Sep 05 Nov Santa’s Photo 10 Oct 13
  14. 14.  Likes  Replies/commentsShares on online media/blogsComments  Articles in/on online media/blogsFollowers TweetalyzerReplies on Twitter Google TrendsMentions on Twitter Google Insights (use of @ and #) Facebook/Tweet Grader How many videos How many hours Uploaded videos  Votes  Comments  Comments  Videos shared 14
  15. 15. £50,000 14% 12% Managing Partnership Engagement 12% Managing Blogger Engagement 16% Managing Facebook Engagement Managing Twitter 16% Engagement Managing Flickr Engagement 30% Online Magazines EngagementExtra recommendations 15
  16. 16. 16
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