Anastasia Psarra                                    Oana Stefancu                                     Oliver Bailey       ...
Fluffy Orange PRUnderstanding Cross-cultural management                  • Cultural knowledge                  • Corporate...
History of PR in China1980 Western PR  1980 - 1985 ‘Ms PR’1986 – 1989 Beginning of PR professionalism     1989 – 1992 ‘Ret...
History of PR in America1980 600 University PR       courses   1999 CPRE report        release    2003 Over 20,000 PR     ...
Corporate culture  “Corporate culture is a pattern ofassumptions, invested, discovered, or  developed by a given group, as...
International variation in preferred                                  corporate cultures                 Incubator – Perso...
Areas influenced by corporate cultures                         Use of                 Effect                         money...
Different approach in Chinese and American organizational culture                                         Effect change   ...
Management stylesThe seven key methods of managing successfully across cultures                                           ...
Cultural dimensions                      Power                     distanceLong term                              Masculin...
Psychological barriers of expatriates                Psychological                 adjustment                Unwillingness...
Conflict in cultures‘Sharing the same bed,  but having different        dreams’                            Differences in ...
How to avoid conflictUse humour        Mimic body      Better follow, carefully         language         than lead        ...
Non Verbal Communication  “The most important thing incommunication is to hear what isn’t           being said.”          ...
Practical tips I1                      3      24                          5                               15
Practical tips II        Avoid prolonged eye              contactUse moderate             Silence- viewed as  gesturing   ...
What to wear               17
Thank you for attending      Questions?                          18
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Corporate communication workshop

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Corporate communication workshop

  1. 1. Anastasia Psarra Oana Stefancu Oliver Bailey Ioana Ruxandra Mindruta Fluffy Orange PRCorporate Communication Workshop 1
  2. 2. Fluffy Orange PRUnderstanding Cross-cultural management • Cultural knowledge • Corporate culture stereotypes • Appropriateness of management style • Cultural dimensions • Non verbal communication • How to avoid conflicts • Conflicting cultures • Psychological barriers of expatriates 2
  3. 3. History of PR in China1980 Western PR 1980 - 1985 ‘Ms PR’1986 – 1989 Beginning of PR professionalism 1989 – 1992 ‘Rethinking period’ 1992 – 2000 Declining of PR 2000 - 2011 PR revitalized 3
  4. 4. History of PR in America1980 600 University PR courses 1999 CPRE report release 2003 Over 20,000 PR students 2004 – 2011 PR dominance 4
  5. 5. Corporate culture “Corporate culture is a pattern ofassumptions, invested, discovered, or developed by a given group, as it leans to cope with the problem of external adaption and internal integration, that has worked wellenough to be considered valid, and be taught to new members, as the correct way to perceive, think, and feel in relations to these problems.” (Thompenaars and Hampden – Turner, 2004) Schein (2004 : 21) 5
  6. 6. International variation in preferred corporate cultures Incubator – Person culture Guided missile – Task culture • sco • fin • mex • nzl • mal • can • nor • aus • swe • irl • us • uk • braEgalitarianism • ger • ita • fr • swi • spa • chi • jap • pol • bel • por • den • ind • cub Family – Power culture Eiffel Tower – Role culture Informalism (Thompenaars and Hampden – Turner, 2004) 6
  7. 7. Areas influenced by corporate cultures Use of Effect money change Management Develop staff style and leaders Power Corporate Assessorientation improvement culture Source of cohesion Reward staff Principle of Definition of control excellence Attract, retain and motivate talent 7
  8. 8. Different approach in Chinese and American organizational culture Effect change Key power to respected “insiders” |Spontaneous self organization Definition of excellence High level of social influence | Achieve desired results Principle of control Deeply respected persons | Integrity of own solutions Power orientation Powerful personalities | “Knowledge is power” Motivate talent Loyalty and trusted “insider” | Effective solutions Reward staff Deep respect | Admiration Management style Depth of mutuality | Team objectives and goals Use of money A token of respect | Symbol of success 8
  9. 9. Management stylesThe seven key methods of managing successfully across cultures • Hierarchy •Group focus • Relationships • Communication • Time orientation • Change tolerance • Motivation 9
  10. 10. Cultural dimensions Power distanceLong term Masculinity vs. short term vs.orientation femininity Individualis Uncertainty m vs. avoidance collectivism 10
  11. 11. Psychological barriers of expatriates Psychological adjustment UnwillingnessPsychological to learn, International barriers to adjustment adjustment embrace and adapt Socio-cultural adjustment 11
  12. 12. Conflict in cultures‘Sharing the same bed, but having different dreams’ Differences in Origins, Values, Norms Differences in Expectations, Objectives, Strategy 12
  13. 13. How to avoid conflictUse humour Mimic body Better follow, carefully language than lead Learn a few words in Be punctual Chinese 13
  14. 14. Non Verbal Communication “The most important thing incommunication is to hear what isn’t being said.” Peter F. Drucker 14
  15. 15. Practical tips I1 3 24 5 15
  16. 16. Practical tips II Avoid prolonged eye contactUse moderate Silence- viewed as gesturing restful Chinese High-context culture 16
  17. 17. What to wear 17
  18. 18. Thank you for attending Questions? 18
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