A journey through
our cognitive biases
ALE2013
Oana Juncu
A little bio-story
The Instinct of Survival
Brain is a brilliant lazy
machine
« Reason fools us more often than nature »
The most popular decision
tool
Heuristics =
The test
50% Unknown
The availability bias
Attribution bias
Representatives bias
Confirmation bias
E 6 7 J
Retrospective bias
The familiarity bias
What we don’t know is not.
Status Quo bias
A disease will kill 6000 people if we do
nothing. We can pick a choice among 2
plans:
: 2000 people will be saved
: all pe...
Loss Aversion Bias
Endowment
effect
If we know our cognitive
biases, we’ll do less errors
References
O « Descartes Error », Antonio Damasio
O « »Judgment under Uncertainity :
Heuristic and Biases » ,Daniel
Kahnem...
Thank YOU!
Oana JUNCU
@ojuncu
www.coemerge.com
http://oanasagile.blogspot.com
oanajuncu@coemerge.com
+33 6 65 02 87 16
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A journey through our cognitive biases

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WE make errors every day. We may soetimes say "how" could I ever had done that error? This is slide deck of the ALE2013 talk about what are our cognitive biases that lead us to wrong decisions.

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A journey through our cognitive biases

  1. 1. A journey through our cognitive biases ALE2013 Oana Juncu
  2. 2. A little bio-story
  3. 3. The Instinct of Survival
  4. 4. Brain is a brilliant lazy machine « Reason fools us more often than nature »
  5. 5. The most popular decision tool Heuristics =
  6. 6. The test 50% Unknown
  7. 7. The availability bias
  8. 8. Attribution bias
  9. 9. Representatives bias
  10. 10. Confirmation bias E 6 7 J
  11. 11. Retrospective bias
  12. 12. The familiarity bias What we don’t know is not.
  13. 13. Status Quo bias
  14. 14. A disease will kill 6000 people if we do nothing. We can pick a choice among 2 plans: : 2000 people will be saved : all people can be saved , but there is a chance out of three that all people 6000 will be saved , and 2 chances out of three that all people die A choice…
  15. 15. Loss Aversion Bias Endowment effect
  16. 16. If we know our cognitive biases, we’ll do less errors
  17. 17. References O « Descartes Error », Antonio Damasio O « »Judgment under Uncertainity : Heuristic and Biases » ,Daniel Kahneman & Amos Tversky O « Petite Philosophie de nos erreurs quotidiennes » , Luc de Brabandère O « The Public Speaker Confessions » , Scott Berkun
  18. 18. Thank YOU! Oana JUNCU @ojuncu www.coemerge.com http://oanasagile.blogspot.com oanajuncu@coemerge.com +33 6 65 02 87 16

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