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How to build an efficient website

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  • 1. HOW TO
    BUILD AN EFFICIENT WEBSITE
    By
  • 2. You will see how simple and easy it is.
    You have to be simple and help the user to do what you want.
  • 3. Millions of people
    search the web
    everyday.
  • 4. Online in EU
    Weekly hours spent on media
    Source: EIAA Mediascope Europe / Media consumption study 2008
  • 5. You can have great results for your business using the internet.
    But this will require you to do it well. If you do it correctly, the rewards will be surprisingly.
  • 6. You need to define the idea of what you plan to accomplish by creating your website.
    Remember this: Your purpose largely determines the look and feel of your website, as well as how you will promote it.
  • 7. You want to make your site show up in the search engines, preferably on page one and at the same time you want your site to be aimed by your visitors, you want they stay on it for as long as possible and accomplish your goal.
  • 8. Let’s get started…
  • 9. Define the purpose of building your website and online presence.
    Once you define it, you can start…
  • 10. Take care of..
  • Take care of..
    • Purpose
    • 19. Be sure that your website is serving your purpose.
    • 20. Don’t create a presentation website if you want to sell online. Make an ecommerce one.
  • Take care of..
    • Structure
    • 21. Make the structure of the website before you start to design it: layout planning-wireframe.
    • 22. You should know exactly what your website will contains.
    • 23. With the structure already done, the designer will know what should be revealed.
    • 24. In the structure you’ll define the categories and the designer will know exactly how to design the whole website.
  • Take care of..
    • Functionalities
    • 25. Features of a property website. Examples:
    • 26. Calls2action-registration and latest deals
    • 27. Search results from property database
    • 28. Search button on every page
    • 29. Log-in
    • 30. Newsletter form
  • Take care of..
    • Usability
    • 31. What your site does for the user and for your business
  • Usability
    • How intuitive is for the user to use the website for serving his purpose?
    • 32. Are they satisfied by the process?
    • 33. How easy he can learn to use the frontend that he never saw it in the past for accomplish the basics needs?
    • 34. How easy he can finish the required activities on the website?
    • 35. How many errors he’s doing?
    • 36. How friendly is to use the design?
  • Usability
    We measure the usability by the conversion rate: how many visitors are converted into clients.
    Average conversion rate: 2%
    For website with good usability: 16%
  • 37. Usability
    Don’t make your visitors think, make them DO!
    • Call2Action
    • 38. Colors
    • 39. Text
    • 40. User friendly navigation
    • 41. Check the links errors
    • 42. Different browsers compatibility and different resolutions
  • Usability-design
  • 43. Usability-text
    Even if it’s hard, we will help you!
  • 44. Usability-text
    You’ll go up, just if we let you!
  • 45. Usability-call2action
    Define what users should do on your website and involve them.
  • 46. Usability-call2action
    Positioning /
    Colours /
    Dimension
  • 47. Usability-call2action
  • 48. Usability-call2action
  • 49. Usability-navigation
    Simpleand intuitive
    Maximum 2 clicks to each page
    Don’t make them guess where you send them
  • 50. Take care of..
    • Design
    • 51. First impression counts a lot.
    • 52. Design it depending on:
    • 53. Who is your audience?
    • 54. What are their demographics?
    • 55. How will they use the website?
    • 56. What technology to they have?
  • Take care of..
    • Content
    • 57. What your site says to the user
    • 58. Talk on their language.
    • 59. Drive them where you want.
    • 60. Use call2action.
    • 61. And search engines
    • 62. Write it in order to help you for search engine optimization
  • Take care of..
    • Accessibility
    • 63. Risk of excluding large audience: 14% of the population registered disabled
    • 64. Accessible sites work better in less popular browsers/platforms/sizes
    • 65. Accessible websites are more search engine friendly
  • Take care of..
    • Search Engine Optimization
    • 66. How is the design, functionality & content influence visibility in the search engines:
    • 67. Design
    • 68. Functionality
    • 69. Content
  • Take care of..
    • Search Engine Optimization
    • 70. Design
    • 71. Images can’t be indexed
    • 72. Certain technologies such as Flash, Frames and Java Script can’t be indexed
    • 73. Design can limit the space for optimized text, or too much text can spoil the design
  • Take care of..
    • Search Engine Optimization
    • 74. Functionality
    • 75. Certain database functionality such as dynamic url-s, ecommerce sites and some content management systems can’t be indexed
  • Take care of..
    • Search Engine Optimization
    • 76. Content
    • 77. Amount, structure and keyphrases with the content (on-page factors) all have significant influence on positions achieved for keyphrases used by searcher
    • 78. Content consists of the visible content (ie elements seen by the user) and the content in the code and tags (meta-data) both are important for search engine optimization
    • 79. Search engine optimization is the process that improve its rankings in search engines for the keyphrases used by customers.
  • Take care of..
    • Google Analytics
    • 80. Get free matrix from Google
  • Analytics
    It offers information about the users behavior on your website, including what’s their impression about it, what they’ve done on it and if they served your purpose.
    34
  • 81. Analytics
    We integrate a JavaScript cod on each page we want to monitor:
    <script type="text/javascript">
    var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
    document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
    </script>
    <script type="text/javascript">
    try {
    var pageTracker = _gat._getTracker("UA-xxxxxxx-x");
    pageTracker._trackPageview();
    } catch(err) {}</script>
    Unique ID
  • 82. Analytics
    Ecommerce
    Goals
    Visitors
    Content
    Traffic sources
  • 83. Analytics
    Comparing with past period
  • 84. Analytics
  • 85. Analytics
  • 86. Analytics
  • 87. Analytics
  • 88. Analytics
  • 89. Analytics
  • 90. ecommerce
    Analytics
  • 91. ecommerce
    Analytics
  • 92. Most people have the wrong image of themselves (and their website)
  • 93. Who should decide?
    IT
    Design
    The users
    of the website!
    Marketing
    Creation
    Webmaster
    Director
    47
  • 94.
    • How we can we know we will do it right for serving our purpose?
    • 95. Very simple! Use Google Website Optimizer.
  • Website optimizer
  • 96. Website Optimizer
    Test it and keep the right version!
    50
  • 97. Is our site performing now?
    Find out using Google Analytics tool!
    51
  • 98. We hope you enjoyed our presentation!
  • 99. contact@
    Oana Chiva
    General Manager
    E-mail: oana.chiva@digitalgarden.ro