Glyndwr Uni Social Media Management Training

GLYNDWR UNIVERSITY SOCIAL MEDIA MANAGEMENT TRAINING 28/07/10

RUNNING ORDER 9.00-9.30 - INTRODUCTIONS / TRAINING OVERVIEW 9.30-10.00 - SOCIAL NETWORKS 10.00-10.45 - IMAGE / CONTENT SHARING 10.45-11.00 - BREAK 11.00-11.30 - MICROBLOGGING 11.30-11.45 - FORUMS / WIKIS

RUNNING ORDER 11.45-12.15 - BLOGGING 12.15-13.00 - INFORMATION & MESSAGE MANAGEMENT 13.00-13.15 - Q&A 13.15-14.15 - LUNCH 14.15-15.00 - LISTENING & REPUTATION MANAGEMENT 15.00-15.45 - EXPANDING COMMUNITIES & INFLUENCE

A BIT ABOUT ME.. BUSINESS & MARKETING GRADUATE BUSINESS & MARKETING 10+ YEARS PR & GRADUATE MARKETING EXPERIENCE 10+ YEARS PR & MARKETING EXPERIENCE LECTURE & TRAIN IN SOCIAL MEDIA LECTURE & TRAIN IN SOCIAL MEDIA HEAD UP OAKLEAF COMMUNICATIONS CAN’T CODE... CAN’T CODE...

NAME / POSITION HOW SOCIAL MEDIA RELATES TO YOUR ROLE FACTOID W H A T A B O U T ?

TOOLS NOT TECHNOLOGY EFFECTIVE COMMUNICATION LISTENING ONLINE EFFICIENT MANAGEMENT: ‣ SOCIAL NETWORKS ‣ INFORMATION ‣ TEAMS

WHY SHOULD YOU BE USING SOCIAL MEDIA?

FACEBOOK IN HE

LINKEDIN IN HE

CONTENT SHARING

SOME OF THE BIGGIES...

SHARING CONTENT PAGES: SOCIAL BOOKMARKS WEBLINKS: POST TWEET EMAIL INSERT CONTENT: EMBED AUTOMATE VIA APPS

TAGGING ..A NON-HIERARCHICAL KEYWORD OR TERM ASSIGNED TO A PIECE OF INFORMATION [...WHICH...]HELPS DESCRIBE AN ITEM AND ALLOWS IT TO BE FOUND AGAIN BY BROWSING OR SEARCHING. (WIKIPEDIA - 2010).

PRACTICAL EXERCISE GET INTO GROUPS X 3 LOOK AT IMAGES & CLIPS ON YOUTUBE AND FLICKR CONSIDER WHICH TAGS SHOULD BE USED & WHY ADD TAGS & CAPTIONS OR EXPLANATIONS TO SEVERAL OF THESE TRY SEARCHING THESE KEYWORDS ON GOOGLE IMAGES...

ANY QUESTIONS?

MICROBLOGGING.. WHAT’S ALL THE FUSS ABOUT?

ADVANTAGES TAP INTO NETWORK OF EXPERTS ENGAGE WITH STUDENTS OR CO-WORKERS IN REALTIME KEEP YOUR NETWORK UPDATED YOU CAN KEEP IT QUICK!

DISADVANTAGES NETWORKS ARE ON 24/7. FILTERING OUT WHITE NOISE SPAMBOTS TIME CONSUMING!

MICROBLOGGING.. NOT ANOTHER BROADCASTING PLATFORM MORE VALUE FROM ENGAGEMENT: DMS, RTS, @S, #FF & HASHTAGS TWITTERLISTS MOBILE CAPABILITIES TO AUTO-DM OR NOT?

PRACTICAL EXERCISE GET INTO GROUPS X 2 DISCUSS: HOW TWITTER WOULD BE USEFUL IN YOUR ROLE HOW BEST TO MANAGE YOUR TIME USING TWITTER

FORUMS

TERMS OF ENGAGEMENT STATE YOUR ALLEGIANCE CHECK WITH ADMINS IF YOU’RE UNSURE AVOID CORPORATE SPEAK SEND IN AN AMBASSADOR IF NECESSARY!

WIKIPEDIA

BLOGGING GOOD FOR CENTRALISING INFORMATION EASILY FED INTO OTHER SOCIAL NETWORKS CAN BE AGGREGATED TO PROVIDE INFORMATION OVERVIEW HELP EXPAND NETWORKS AND GROW INFLUENCE IN KEY AREAS IE, RESEARCH

BLOGS IN HE ACADEMICS STUDENT INFORMATION STUDENT AMBASSADORS EVENTS ALUMNI INFORMATION

MANAGING INFORMATION USING BLOGS

BLOG: BUILDING BLOCKS PAGES POSTS CATEGORIES TAGS THEMES / PLUG-INS

PRACTICAL EXERCISE SET UP YOUR BLOG ON EDUBLOGS: CREATE A SHORT BLOGGING PLAN CHOOSE & CUSTOMISE YOUR THEME ADD PAGES & CATEGORIES WRITE, TAG & FILE A POST

INFORMATION & MESSAGE MANAGEMENT

INFORMATION & MESSAGE MANAGEMENT COMBINE AUTOMATION WITH TARGETED MESSAGES CONNECT & REFER TO SOCIAL NETWORKS CONSIDER WHETHER MESSAGES ARE RELEVANT TO TARGET AUDIENCE USE A SOCIAL NETWORK MANAGEMENT TOOL EG, HOOTSUITE

PRACTICAL EXERCISE SET UP YOUR SOCIAL NETWORKS ON HOOTSUITE CONFIGURE YOUR DASHBOARD CREATE A SEARCH TERM SEE WHAT’S TRENDING CONSIDER WHICH NETWORKS YOU WOULD AUTOMATE AND WHY

MONITORING & ANALYSIS ‘FRIENDING’ & FOLLOWING SHARING OR EMBEDDING COMMENTING FAVORITING LIKING

BLOGS & WEBSITES

LISTENING & REPUTATION MANAGEMENT

RSS: WHAT IS IT?

GOOGLE ALERTS GOOGLE ALERTS GOOGLE READER HOOTSUITE SOCIAL MENTION

PRACTICAL EXERCISE IN GROUPS OF 3 CONSIDER WHAT KEY WORDS YOU WOULD MONITOR (5 MINS) HOW YOU COULD SHARE RESPONSIBILITY FOR THESE (5 MINS) REPORT BACK (5 MINS)

CRISIS...WHAT CRISIS?

MANAGING A CRISIS ONLINE ✓ REVIEW THE DAMAGE ✓ ISSUE A STATEMENT ✓ GET THE FACTS ✓ FIND THE ANSWERS ✓ RESPOND RAPIDLY ✓ RECORD & MONITOR

EXPANDING COMMUNITIES & INFLUENCE

GROW SOCIAL NETWORKS WHAT ARE YOU OFFERING? WHY SHOULD COMMUNITIES ENGAGE? WHAT ARE PEOPLE ALREADY SAYING? ARE ALL ON & OFF-LINE COMMUNICATIONS INTEGRATED ?

TWITTER TWITTER DIRECTORIES EG, MR TWEET, TWELLOW LOCAL TWEETS EG, NEARBYTWEETS & HOOTSUITE TOOLS ENGAGE - RT, #FF & @ MONITOR KEYWORDS, TRENDING & #TAGS

FACEBOOK CONTENT - PICS & CLIPS DISCUSSION & COMMENTS ENGAGE WITH ‘FANS’ ‘FAVORITE’ RELEVANT FAN PAGES

CONTENT SHARING FRIEND, ‘FAVORITE’ & LIKE COMMENT SHARE / EMBED LINK (PINGBACK)

FINDING BLOGGERS OTHER BLOGGERS BLOG ROLLS COMMENTS LISTENING TOOLS GOOGLE ALERTS SITE / BLOG ANALYTICS AGGREGATORS TECHNORATI, DELICIOUS & ICE ROCKET

ENGAGING BLOGGERS EMAIL SEND BLOG ADDRESS REQUEST GUEST POST ASK IF YOU CAN SEND INFORMATION & WHAT KIND? COMMENT ON BLOG POSTS LINK BACK TO THEIR BLOG (PINGBACKS) USE OTHER SOCIAL NETWORKS EG, TWITTER & FACEBOOK NOT WORKING? CONSIDER WHY...

MAINTAIN INTEREST...

PRACTICAL EXERCISE IN GROUPS OF 3-4 DISCUSS HOW YOU COULD EXPAND GLYNDWR’S CURRENT NETWORKS FOR: ALUMNI STUDENTS INFLUENCERS

ANY MORE QUESTIONS?

thank you! Anything else? Get in touch... twitter/skype - sallyhems www.linkedin.com/in/sallyhems sally@oakleafcomms.co.uk www.oakleafcomms.co.uk

Glyndwr Uni Social Media Management Training

by Oakleaf Comms on Jul 29, 2010

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Glyndwr Uni Social Media Management Training — Presentation Transcript