Glyndwr Uni Social Media Management Training
by Oakleaf Comms on Jul 29, 2010
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Social Media Management Training delivered to Glyndwr University 28/07/10.
Social Media Management Training delivered to Glyndwr University 28/07/10.
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Leave Q&A til later so we can steam through. Please let me know if you
11.45-12.15 - blogging
12.15-13.00 - information & message management
13.00-13.15 - Q&A
13.15-14.15 - Lunch
14.15-15.00 - listening & reputation management
15.00-15.45 - expanding communities & influence
Leave Q&A til later so we can steam through. Please let me know if you
Led to good understanding of technology but also how to communicate its benefits in layman’s terms. Imagine selling in a PC to Harpers & Queens...?
Online student experience information around Access to HE qualification.
Currently manage Brabantia’s social media strategy.
Twitter strategy for Enterprise Week - RDA.
Trained AXA’s Marketing dept
Discuss advantages / applications.
How to manage effectively.
Monitor
Moderate
Feed with images / clips
Start discussions
Ops for recruitment
Managing recommendations
Networking
Promoting skills / offering advice / joining discussions.
When/why to use LinkedIn Groups.
Good examples of Alumni groups - extra value offered.
Before creating any of these - plan!!
Create
Manage
Grow
Get them to list some content sharing sites.
Who uses them. What for? How?
Can you think of any applications for these?
Describe applications for each.
Flickr - groups, student life, networks, alumni, competitions (upload to FB wall).
Slideshare - professional tool. Connects to LinkedIn & can be embedded in blogs. Biggest online social network for presentations.
Scrib’d - good network for pdfs. Academic network.
YouTube - Student life, testimonials - business (KTPs). Spokespeople, Huffington Press used YouTube article. Good to show student experience. Audio Boo - 10mins max boos.
Sharing:
Page - Delicious (Oakleaf Comms)
Weblink - posting /
Content - embeds
Interconnected with other key social networks - automation / embedding / sharing etc.
From whoever uses content sharing sites. Ask who tags and how it works.
Twitter / Yammer / Friendfeed
How do they find it? Do they use twitter management tools?
Discussion: How can you manage time on twitter? Consider individual accounts / teamwork.
Review Google Reader to get a better picture.
Do you have any contact with advertising?
Quick in Hawaian
Also used in e-learning. Good way for collaborating online.
Social media policy.
Evolving areas eg, social media (How-tos used online)
Any suggestions on how this could be better structured?
flickr - blogs / twitter
youtube - blogs / facebook /
scrib’d - twitter
LinkedIn - twitter / blog
facebook - blog (not twitter)
blog - twitter
Why Hootsuite?
twitter - talk about Hootsuite
Are any of them currently using RSS feeds?
Show them RSS feeds on YouTube, Flickr & Twitter
Demo Google Reader
Demo Hootsuite
http://socialmention.com/
Facebook - not an option...
Discuss Facebook fan page issue.
Any online crises occur at Glyndwr?
Would you manage it any differently?