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Glyndwr Uni Social Media Management Training

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Social Media Management Training delivered to Glyndwr University 28/07/10.

Social Media Management Training delivered to Glyndwr University 28/07/10.

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  • Here’s the running order. As you can see, it’s pretty packed.
    Leave Q&A til later so we can steam through. Please let me know if you

    11.45-12.15 - blogging
    12.15-13.00 - information & message management
    13.00-13.15 - Q&A
    13.15-14.15 - Lunch
    14.15-15.00 - listening & reputation management
    15.00-15.45 - expanding communities & influence

  • Here’s the running order. As you can see, it’s pretty packed.
    Leave Q&A til later so we can steam through. Please let me know if you

  • Cut teeth on HP PR account. Helping to move into Lifestyle press.
    Led to good understanding of technology but also how to communicate its benefits in layman’s terms. Imagine selling in a PC to Harpers & Queens...?

    Online student experience information around Access to HE qualification.

    Currently manage Brabantia’s social media strategy.

    Twitter strategy for Enterprise Week - RDA.

    Trained AXA’s Marketing dept


  • Can’t do NLE

  • Fan Pages v’ Group pages
    Discuss advantages / applications.


  • Discuss connectivity with social networks (twitter, YouTube, blogs etc)
    How to manage effectively.
    Monitor
    Moderate
    Feed with images / clips
    Start discussions
  • Good professional social network
    Ops for recruitment
    Managing recommendations
    Networking
    Promoting skills / offering advice / joining discussions.

    When/why to use LinkedIn Groups.
    Good examples of Alumni groups - extra value offered.

    Before creating any of these - plan!!
    Create
    Manage
    Grow

  • Theoretically social networks but also sites were content is uploaded. I’ve given you the answers in the handouts!
    Get them to list some content sharing sites.
    Who uses them. What for? How?

  • Here are some of the most popular.
    Can you think of any applications for these?

    Describe applications for each.
    Flickr - groups, student life, networks, alumni, competitions (upload to FB wall).
    Slideshare - professional tool. Connects to LinkedIn & can be embedded in blogs. Biggest online social network for presentations.
    Scrib’d - good network for pdfs. Academic network.
    YouTube - Student life, testimonials - business (KTPs). Spokespeople, Huffington Press used YouTube article. Good to show student experience. Audio Boo - 10mins max boos.

    Sharing:
    Page - Delicious (Oakleaf Comms)
    Weblink - posting /
    Content - embeds

    Interconnected with other key social networks - automation / embedding / sharing etc.

    From whoever uses content sharing sites. Ask who tags and how it works.



  • Exercise - tagging YouTube / Flickr clips.


  • Who uses twitter?

    Twitter / Yammer / Friendfeed
    How do they find it? Do they use twitter management tools?

  • any others?
  • any others?

    Discussion: How can you manage time on twitter? Consider individual accounts / teamwork.



  • Where else are students talking about you?
    Review Google Reader to get a better picture.
    Do you have any contact with advertising?


  • What are wikis?
    Quick in Hawaian
    Also used in e-learning. Good way for collaborating online.
    Social media policy.
    Evolving areas eg, social media (How-tos used online)

  • Anyone blog? what do you use it for?



  • Show them the Oxford University site: http://www.ox.ac.uk/media/index.html

    Any suggestions on how this could be better structured?





  • keep it streamlined.
    flickr - blogs / twitter
    youtube - blogs / facebook /
    scrib’d - twitter
    LinkedIn - twitter / blog
    facebook - blog (not twitter)
    blog - twitter
    Why Hootsuite?


  • see these on all
    twitter - talk about Hootsuite




  • Get them to explain.
    Are any of them currently using RSS feeds?
    Show them RSS feeds on YouTube, Flickr & Twitter



  • What are you currently using?
    Demo Google Reader
    Demo Hootsuite
    http://socialmention.com/
    Facebook - not an option...


  • Any crises occur?
    Discuss Facebook fan page issue.
    Any online crises occur at Glyndwr?
    Would you manage it any differently?






  • other bloggers - comments section or blogroll
  • other bloggers - comments section or blogroll




  • Transcript

    • 1. GLYNDWR UNIVERSITY SOCIAL MEDIA MANAGEMENT TRAINING 28/07/10
    • 2. RUNNING ORDER 9.00-9.30 - INTRODUCTIONS / TRAINING OVERVIEW 9.30-10.00 - SOCIAL NETWORKS 10.00-10.45 - IMAGE / CONTENT SHARING 10.45-11.00 - BREAK 11.00-11.30 - MICROBLOGGING 11.30-11.45 - FORUMS / WIKIS
    • 3. RUNNING ORDER 11.45-12.15 - BLOGGING 12.15-13.00 - INFORMATION & MESSAGE MANAGEMENT 13.00-13.15 - Q&A 13.15-14.15 - LUNCH 14.15-15.00 - LISTENING & REPUTATION MANAGEMENT 15.00-15.45 - EXPANDING COMMUNITIES & INFLUENCE
    • 4. A BIT ABOUT ME.. BUSINESS & MARKETING GRADUATE BUSINESS & MARKETING 10+ YEARS PR & GRADUATE MARKETING EXPERIENCE 10+ YEARS PR & MARKETING EXPERIENCE LECTURE & TRAIN IN SOCIAL MEDIA LECTURE & TRAIN IN SOCIAL MEDIA HEAD UP OAKLEAF COMMUNICATIONS CAN’T CODE... CAN’T CODE...
    • 5. NAME / POSITION HOW SOCIAL MEDIA RELATES TO YOUR ROLE FACTOID W H A T A B O U T ?
    • 6. TOOLS NOT TECHNOLOGY EFFECTIVE COMMUNICATION LISTENING ONLINE EFFICIENT MANAGEMENT: ‣ SOCIAL NETWORKS ‣ INFORMATION ‣ TEAMS
    • 7. WHY SHOULD YOU BE USING SOCIAL MEDIA?
    • 8. FACEBOOK IN HE
    • 9. FACEBOOK IN HE
    • 10. LINKEDIN IN HE
    • 11. CONTENT SHARING
    • 12. SOME OF THE BIGGIES...
    • 13. SHARING CONTENT PAGES: SOCIAL BOOKMARKS WEBLINKS: POST TWEET EMAIL INSERT CONTENT: EMBED AUTOMATE VIA APPS
    • 14. TAGGING ..A NON-HIERARCHICAL KEYWORD OR TERM ASSIGNED TO A PIECE OF INFORMATION [...WHICH...]HELPS DESCRIBE AN ITEM AND ALLOWS IT TO BE FOUND AGAIN BY BROWSING OR SEARCHING. (WIKIPEDIA - 2010).
    • 15. PRACTICAL EXERCISE GET INTO GROUPS X 3 LOOK AT IMAGES & CLIPS ON YOUTUBE AND FLICKR CONSIDER WHICH TAGS SHOULD BE USED & WHY ADD TAGS & CAPTIONS OR EXPLANATIONS TO SEVERAL OF THESE TRY SEARCHING THESE KEYWORDS ON GOOGLE IMAGES...
    • 16. ANY QUESTIONS?
    • 17. MICROBLOGGING.. WHAT’S ALL THE FUSS ABOUT?
    • 18. ADVANTAGES TAP INTO NETWORK OF EXPERTS ENGAGE WITH STUDENTS OR CO-WORKERS IN REALTIME KEEP YOUR NETWORK UPDATED YOU CAN KEEP IT QUICK!
    • 19. DISADVANTAGES NETWORKS ARE ON 24/7. FILTERING OUT WHITE NOISE SPAMBOTS TIME CONSUMING!
    • 20. MICROBLOGGING.. NOT ANOTHER BROADCASTING PLATFORM MORE VALUE FROM ENGAGEMENT: DMS, RTS, @S, #FF & HASHTAGS TWITTERLISTS MOBILE CAPABILITIES TO AUTO-DM OR NOT?
    • 21. PRACTICAL EXERCISE GET INTO GROUPS X 2 DISCUSS: HOW TWITTER WOULD BE USEFUL IN YOUR ROLE HOW BEST TO MANAGE YOUR TIME USING TWITTER
    • 22. FORUMS
    • 23. TERMS OF ENGAGEMENT STATE YOUR ALLEGIANCE CHECK WITH ADMINS IF YOU’RE UNSURE AVOID CORPORATE SPEAK SEND IN AN AMBASSADOR IF NECESSARY!
    • 24. WIKIPEDIA
    • 25. BLOGGING GOOD FOR CENTRALISING INFORMATION EASILY FED INTO OTHER SOCIAL NETWORKS CAN BE AGGREGATED TO PROVIDE INFORMATION OVERVIEW HELP EXPAND NETWORKS AND GROW INFLUENCE IN KEY AREAS IE, RESEARCH
    • 26. BLOGS IN HE ACADEMICS STUDENT INFORMATION STUDENT AMBASSADORS EVENTS ALUMNI INFORMATION
    • 27. MANAGING INFORMATION USING BLOGS
    • 28. BLOG: BUILDING BLOCKS PAGES POSTS CATEGORIES TAGS THEMES / PLUG-INS
    • 29. PRACTICAL EXERCISE SET UP YOUR BLOG ON EDUBLOGS: CREATE A SHORT BLOGGING PLAN CHOOSE & CUSTOMISE YOUR THEME ADD PAGES & CATEGORIES WRITE, TAG & FILE A POST
    • 30. INFORMATION & MESSAGE MANAGEMENT
    • 31. INFORMATION & MESSAGE MANAGEMENT COMBINE AUTOMATION WITH TARGETED MESSAGES CONNECT & REFER TO SOCIAL NETWORKS CONSIDER WHETHER MESSAGES ARE RELEVANT TO TARGET AUDIENCE USE A SOCIAL NETWORK MANAGEMENT TOOL EG, HOOTSUITE
    • 32. PRACTICAL EXERCISE SET UP YOUR SOCIAL NETWORKS ON HOOTSUITE CONFIGURE YOUR DASHBOARD CREATE A SEARCH TERM SEE WHAT’S TRENDING CONSIDER WHICH NETWORKS YOU WOULD AUTOMATE AND WHY
    • 33. MONITORING & ANALYSIS ‘FRIENDING’ & FOLLOWING SHARING OR EMBEDDING COMMENTING FAVORITING LIKING
    • 34. BLOGS & WEBSITES
    • 35. LISTENING & REPUTATION MANAGEMENT
    • 36. RSS: WHAT IS IT?
    • 37. GOOGLE ALERTS GOOGLE ALERTS GOOGLE READER HOOTSUITE SOCIAL MENTION
    • 38. PRACTICAL EXERCISE IN GROUPS OF 3 CONSIDER WHAT KEY WORDS YOU WOULD MONITOR (5 MINS) HOW YOU COULD SHARE RESPONSIBILITY FOR THESE (5 MINS) REPORT BACK (5 MINS)
    • 39. CRISIS...WHAT CRISIS?
    • 40. MANAGING A CRISIS ONLINE ✓ REVIEW THE DAMAGE ✓ ISSUE A STATEMENT ✓ GET THE FACTS ✓ FIND THE ANSWERS ✓ RESPOND RAPIDLY ✓ RECORD & MONITOR
    • 41. EXPANDING COMMUNITIES & INFLUENCE
    • 42. GROW SOCIAL NETWORKS WHAT ARE YOU OFFERING? WHY SHOULD COMMUNITIES ENGAGE? WHAT ARE PEOPLE ALREADY SAYING? ARE ALL ON & OFF-LINE COMMUNICATIONS INTEGRATED ?
    • 43. TWITTER TWITTER DIRECTORIES EG, MR TWEET, TWELLOW LOCAL TWEETS EG, NEARBYTWEETS & HOOTSUITE TOOLS ENGAGE - RT, #FF & @ MONITOR KEYWORDS, TRENDING & #TAGS
    • 44. FACEBOOK CONTENT - PICS & CLIPS DISCUSSION & COMMENTS ENGAGE WITH ‘FANS’ ‘FAVORITE’ RELEVANT FAN PAGES
    • 45. CONTENT SHARING FRIEND, ‘FAVORITE’ & LIKE COMMENT SHARE / EMBED LINK (PINGBACK)
    • 46. FINDING BLOGGERS OTHER BLOGGERS BLOG ROLLS COMMENTS LISTENING TOOLS GOOGLE ALERTS SITE / BLOG ANALYTICS AGGREGATORS TECHNORATI, DELICIOUS & ICE ROCKET
    • 47. ENGAGING BLOGGERS EMAIL SEND BLOG ADDRESS REQUEST GUEST POST ASK IF YOU CAN SEND INFORMATION & WHAT KIND? COMMENT ON BLOG POSTS LINK BACK TO THEIR BLOG (PINGBACKS) USE OTHER SOCIAL NETWORKS EG, TWITTER & FACEBOOK NOT WORKING? CONSIDER WHY...
    • 48. MAINTAIN INTEREST...
    • 49. PRACTICAL EXERCISE IN GROUPS OF 3-4 DISCUSS HOW YOU COULD EXPAND GLYNDWR’S CURRENT NETWORKS FOR: ALUMNI STUDENTS INFLUENCERS
    • 50. ANY MORE QUESTIONS?
    • 51. thank you! Anything else? Get in touch... twitter/skype - sallyhems www.linkedin.com/in/sallyhems sally@oakleafcomms.co.uk www.oakleafcomms.co.uk

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