Cyd Harrell / OakX: Better By Design

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  • 1. CITIZEN EXPERIENCE & CYDDESIGN RESEARCH HARRELL UX RESEARCHER CFA MENTOR OAKX DEC. 2012
  • 2. DATA POLICY TECH DESIGN CITIZEN EXPERIENCE
  • 3. @sf311 GG Park sprinklers on full blast this AM;ground already soaked & mud starting fromheavy fog - very wasteful, anything you can do? …about 45 minutes… 311 Story slide @cydharrell: thanks, well look into it, your ticket number is xxxxxx
  • 4. PUBLIC EXPERIENCEDESIGN VALUES
  • 5. RESPECTPARTICIPATIONUNITY
  • 6. RESPECTPARTICIPATION EMPATHYUNITY
  • 7. “The best tool for resolving disputes within adesign team, for making design decisionsbased on data rather than opinion, is sittingnext to someone who is a real person whowants to accomplish something as they useyour design to do it.” --Dana Chisnell, August 2, 2010
  • 8. NOT
  • 9. But timing is everything #2
  • 10. SOMEONE WHONEEDS TO DOTHE THINGSOMEONE INTHE CROWD
  • 11. THEIRCONSENTYOUR THANKSNO BUTTERFLYEFFECT
  • 12. YES NO
  • 13. THE MOST STRIKING TRUTH OF THE CURVE IS THAT ZERO USERS GIVE ZERO INSIGHTS. --JAKOB NIELSEN
  • 14. ONE THIS IS YOUR HOMEWORK
  • 15. THANK YOUCREDITSDMV photo: http://www.flickr.com/photos/graciepoo/Nielsen 5 users: http://www.useit.com/alertbox/20000319.htmlButterflies: http://openclipart.org/detail/124339/cartoon_butterfly_dw3-by-kizzyblueAliens: Simpsons Treehouse of Horror VII: Citizen Kang QUESTIONS? @CYDHARRELL