Moving Beyond Portals toSocial MiddlewareMark WeitzelPresident, OpenSocial FoundationDirector, Platform & Ecosystem, Jive ...
About Me      President, Open Social Foundation      Director, Platform & Ecosystem, Jive      Software.      @weitzelm   ...
Objectives• What is social middleware• What is a social application• What is OpenSocial• Why open standards are important ...
What is Social Middleware?      www.opensocial.org
In the “old days”…• Lots of “systems of record”    HR Systems    CRMs    Content Management    “Roll your own”   CRM      ...
Today, everyone wants to be friends…At a high level… People Friends ActivitiesIn an enterprise setting… Profile ~ Base set...
Social Middleware a.k.a. Social Platform Brings integration and collaboration across the data silos: ERP, CRM, HRS, CMS   ...
Open Source Social Middleware       Apache Shindig                    Apache Rave   Reference Framework            Referen...
What is OpenSocial?      www.opensocial.org
What is OpenSocial?Industry standard, built and defined by an open communityPlatform APIs for providing social context   P...
What is a social business application?        A cloud based service     that leverages social context    as a fundamental ...
Why build a Social Business App?Extend your social platform    Graphical editing    Co-worker Recognition    External syst...
Application Markets• New paradigm for enterprise application delivery• Purpose built apps vs. monolithic application suite...
Why are standards important?www.opensocial.org
Why are open standards important?• Competition: Facilitates the growth of an ecosystem around  a common programming model•...
OpenSocial: The Social Business Application Platform• Only industry driven standard for building social platforms &  appli...
Merci!         www.opensocial.org
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Moving Beyond Portals to Social Middleware, OW2con’12, Paris

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Moving Beyond Portals to Social Middleware, OW2con’12, Paris

  1. 1. Moving Beyond Portals toSocial MiddlewareMark WeitzelPresident, OpenSocial FoundationDirector, Platform & Ecosystem, Jive Software www.opensocial.org
  2. 2. About Me President, Open Social Foundation Director, Platform & Ecosystem, Jive Software. @weitzelm linkedin/weitzelm mark.weitzel@jivesoftware.com slideshare.net/weitzelmwww.opensocial.org
  3. 3. Objectives• What is social middleware• What is a social application• What is OpenSocial• Why open standards are important www.opensocial.org
  4. 4. What is Social Middleware? www.opensocial.org
  5. 5. In the “old days”…• Lots of “systems of record” HR Systems CRMs Content Management “Roll your own” CRM CMS HRIS Custom IT App Backend www.opensocial.org
  6. 6. Today, everyone wants to be friends…At a high level… People Friends ActivitiesIn an enterprise setting… Profile ~ Base set of info, extended based on business context Relationships ~ Org chart, group membership, content Activity Streams ~ Flow of information about relationships www.opensocial.org
  7. 7. Social Middleware a.k.a. Social Platform Brings integration and collaboration across the data silos: ERP, CRM, HRS, CMS Turn “systems of record” into “systems of engagement” www.opensocial.org
  8. 8. Open Source Social Middleware Apache Shindig Apache Rave Reference Framework Reference Implementation www.opensocial.org
  9. 9. What is OpenSocial? www.opensocial.org
  10. 10. What is OpenSocial?Industry standard, built and defined by an open communityPlatform APIs for providing social context Profile ~ Base set of info, extended based on business context Relationships ~ Org chart, group membership, content Activity Streams ~ Flow of information about relationshipsComponent model for building cloud based social business applications OpenSocial has been adopted by top enterprise vendors: IBM, SugarCRM, Jive, eXo, LifeRay, SAP, Tibco, SurfNet, Vivo www.opensocial.org
  11. 11. What is a social business application? A cloud based service that leverages social context as a fundamental underpinning of its business logic. www.opensocial.org
  12. 12. Why build a Social Business App?Extend your social platform Graphical editing Co-worker Recognition External system quick reference and lookups Project ManagementIntegrate data silos: ERP, CRM, HRS, CMS www.opensocial.org
  13. 13. Application Markets• New paradigm for enterprise application delivery• Purpose built apps vs. monolithic application suite• On demand vs. pre-selected• Market economics www.opensocial.org
  14. 14. Why are standards important?www.opensocial.org
  15. 15. Why are open standards important?• Competition: Facilitates the growth of an ecosystem around a common programming model• Cooperation: Enables community involvement and organic growth• Adoption: Drives interoperability and portability• Choice: Formalizes the social platform and application model You can’t be a real platform if you are not open! www.opensocial.org
  16. 16. OpenSocial: The Social Business Application Platform• Only industry driven standard for building social platforms & applications• Community driven innovation• Broadly adopted in the industry• Multiple open source projects www.opensocial.org
  17. 17. Merci! www.opensocial.org

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