OVIDIO MICHELANGELI Technology Innovation WIND Telecomunicazioni S.p.A Mobile Network Bluetooth/WLAN Access Point Bluetooth, WLAN GSM Fixed PSTN and IP Network SERVICES CONVERGENCE A NEW CHALLENGE FOR THE OPERATORS
Mobile operators are pursuing Fix-Mobile Substitution, FMS offers mobility and simplicity and has already gained some traction in areas with sufficient coverage and service quality. Many customers have already eliminated landline service in favor of mobile communications often reducing the total cost services.
Fix players are instead promoting broadband data services and plan to contrast FMS wit fix mobile convergence (FMC) by integrating in one terminal traditional mobile service with voice over WiFi or Bluetooth for fix environments.
Even Though Fix voice services are reducing, fix voice represent an important market for the telecommunication, bigger than the Fix data.
- Voice and messaging are interesting for Internet Players
The existing ARPU for the Operators are much higher than internet Players.
This service are for the internet players a natural extension of the existing one (For instance E-BAY buyer and seller need to communicate )
Telefonica (Integrated SP) bought O2 (mobile Service provider)
BT (wire line SP) launched “Fusion Services” with the partnership of
Orange UK announced it would begin to offering a wire line services to
Vodafone CEO declared that DSL is in its future.
Vodafone launched home-zone tariffing , which offers users free (or very inexpensive) voice calls from a defined radius from their home, such as Vodafone’s “ZuHouse service in Germany and “Vodafone Casa zero” service in Italy.
FIXED MOBILE CONVERGENCE. - A GLOBAL TREND IN THE DEVELOPED COUNTRIES
The separation was reasonable in times of stable and strong vertical market growth for each respective domain, but now falling voice ARPUs (Average Revenues Per User) and low rates are exerting tremendous pressure on both mobile and fixed operators as they increasingly compete for the same subscriber and service revenues.
The dynamics of fixed-mobile convergence are interesting with, in principle, the wireline operators and the wireless operators trying to eat parts of each others' revenue .
Fixed operators are attracted to the deal by the higher revenue growth prospects and EBITDA margins of wireless .
Wireless operators are looking to limit revenue decreasing into the value-add enterprise communications markets so far dominated by wireline operators.
THE MOVE TO CONVERGENCE
65% of users would prefer to have a single phone number for office, home and mobile.
Source : Yankee Group
~43% of mobile calls are made
from home (31%)
from the workplace (12%)
WHERE ARE MADE THE MOBILE CALLS?
ONE PHONE SERVICE One Phone Service allows use of a single mobile handset to make and receive calls on the mobile or the fixed network (PSTN or VoIP) Mobile Network Bluetooth/WLAN Access Point Bluetooth, WLAN GSM Fixed PSTN and IP Network
The current infrastructures are based on the Multilayer networks
Duplication of function
This approach cause a tremendous impact on the CAPEX and OPEX of the TELCO Operators. In fact they have to purchase, install, and manage separate devices for each new network technology, and build out separate access networks for each new type of customer interfaces.
Continous pressure from the market to provide the existing
service cheaper . [Legacy networks in the existing infrastructure increase the risk
IMS SERVICE ENABLERS A standard An enabler of new applications Next-gen network architecture Service-layer Control-layer Transport-layer IMS Services are emerging today IMS is key to fixed/mobile convergence Migration to NGN/IMS is an evolution process Needs to support interworking with legacy Push-2-Talk Push-2-View Push-2-X Presence, Location- based Services Interactive Services, Interactive Gaming Games, Music Downloads Picture Messaging, MM Messaging Voice Video Clips Sports, News E-mail IM Streaming Audio, Video Converged Services Rich Communications An enabler for innovative conversational service offers Management Plane Picture Source: Alcate - Lucent IP Network SIP SIP SIP SIP SIP At Home In the Office On the Move IMS SIP
TWO ALTERNATE VIEW ON THE IMS Operators (Traditional View) Operators (Alternative View)
The operators are still concentrated to migrate their legacy platform toward IP to reduce the operational cost.The migration toward IMS platform is not yet a priority in the short term for many operators.
The IMS Deployment require new OSS systems and Billing System
Without a sophisticated billing system, the full potential of fixed-mobile convergence
in the IMS environment will not be realised.
The Operators must manage a distributed architecture