Cloud Computing Industry Trends and Directions
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Cloud Computing Industry Trends and Directions

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As presented by Oracle ACE Director Ron Batra at Oracle Technology Network Architect Day in Denver, March 2011.

As presented by Oracle ACE Director Ron Batra at Oracle Technology Network Architect Day in Denver, March 2011.

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Cloud Computing Industry Trends and Directions Cloud Computing Industry Trends and Directions Presentation Transcript

  • Cloud Computing Industry Directions Ron Batra
  • Contact Information www.linkedin.com/in/ronbatra www linkedin com/in/ronbatra @ronbatra ronbatra.blogspot.com ronbatra@gmail.com +15127169021/+15129348659
  • Safe Harbor and Disclaimer• Information contained in this presentation represents my views only. It is intended for information purposes only, y p p y, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, functionality and should not be relied upon in making purchasing decisions.• All content is copyrighted by Ron Batra, and no reproduction in any format allowed, unless authorized by the author.• Some content is provided by Oracle Corporation and is used by permission
  • Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
  • Speaker Background• ~15+ years cross industry technology experience in IT, Consulting and Product Management• Oracle O l experience i l d D t b i include Database, AApps and Middl d Middleware• Hands-on Technology, Delivery, Sales, Thought Leadership• Industry vertical includes Energy, Utilities, Semi-Conductor, Telecom, Healthcare, Finance, Automotive, Aerospace, Healthcare Finance Automotive Aerospace Retail• Served as an Oracle Deputy CTO – 2008-2009• Serving as an Oracle ACE Director – since 2007• Serving on several industry advisory boards and committees• Delivered projects from $500K to $20MM+• Architecture roles include: Director-Product Development , Chief Architect, Solution Architect Application Infrastructure and Integration Architect Architect, Application,• Process background includes PMP, Six Sigma
  • Recent Disruptive TechnologiesGraphical Browser Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Recent Disruptive TechnologiesThe Internet Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Recent Disruptive Technologies Broadband B db d Everywhere Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Recent Disruptive Technologies High Density Storage Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Recent Disruptive Technologies Digital Music Di it l M i Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Recent Disruptive Technologies Digital Di it l Photography Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Recent Disruptive TechnologiesSmart Phones Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Recent Disruptive Technologies Computing Mobility Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Recent Disruptive TechnologiesApps Eco System Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Recent Disruptive Technologies Social Media Real Time Web Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Recent Disruptive Technologies Open Source Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Recent Disruptive Technologies DIY - Web Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Recent Disruptive Technologies Movie Rentals Streaming Video Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Is Cloud Computing p g Disruptive ? p Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • And What is CloudComputing, Really ? p g, y Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • NIST Definition of Cloud Computing• Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources ((e.g., networks, servers, storage, applications, and t k t li ti d services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models, and four deployment models.• Note 1: Cloud computing is still an evolving paradigm. Its definitions, use cases, underlying technologies, issues, risks, and benefits will be refined in a spirited debate by the public and private sectors. These definitions, attributes, and characteristics will evolve and change over time.• Note 2 Th l d N t 2: The cloud computing industry represents a large ecosystem of many models, vendors, and market niches. ti i d t t l t f d l d d k t i h This definition attempts to encompass all of the various cloud approachesSource: National Institute of Standards and Technology (NIST).
  • 5 Essential Characteristics On Demand Self Service Broad Network Access Resource Pooling Rapid Elasticity Measured Service Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Cloud Computing Service Models Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Deployment Models VPN IaaS Virtual Private Cloud Public Hybrid IaaS SaaS IaaSPaaS Private Pi t Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Are Cloud Computing and p gVirtualization the same ? Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Virtualization•Virtualization does give efficiencies of operations – in ways never imaginedbefore•However, virtualization is not a significant differentiator or a silver bullet•And yet, virtualization platforms play a significant role in adoption and inter-operability Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Virtualization Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Role of Hypervisor •Sun Virtual Box Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Traditional vs. Cloud with Hypervisor Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Hypervisor Positioning •Runs on x86 systems •Optimized for Microsoft products Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Market Dynamics ,OVM ,OVM, Xen ,KVM Source: Gartner Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Choice of Virtualization Platform Does the choice of hypervisor matter ? Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Value Drivers for Cloud Computing Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Multiple Market Approaches Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Adoption Challenges Offering Challenges Description Somewhat independent of Software as a Service classical Cloud Models, -Oracle On Demand (CRM, (SaaS) SaaS can be delivered EBUS) already offered without Cloud. -PaaS Commercial Market Platform as a Service Value Proposition not and Open Source (PaaS) (P S) obvious b i Dynamics Graining traction in Public Infrastructure as a Service Getting well adapted, Value g and Private Models, Hybrid Models (IaaS) proposition is very obvious. Model has dependencies. Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • How did we do things before Cloud ? Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • One way was Managed y g Hosting/ServicesCloud just offers more automation Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Market Projections Over the next five years, almost half of all CIOs expect to operate the majority of their applications and infrastructures via cloud technologies. Source: Gartner CIO 2011 Survey Sales of clo d ser ices are e pected to j mp 16 6 percent to $68 3 billion cloud services expected jump 16.6 $68.3 this year and more than double to $148.8 billion by 2014 Source: Gartner Worldwide revenue from public IT cloud services exceeded $16 billion in 2009 and is forecast to reach $55.5 billion in 2014, representing a compound annual growth rate (CAGR) of 27.4%, d l th t f 27 4% Source: IDC Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Market Projections Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Is Cloud Computing a p g Bubble ? Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Can Cloud Show The Money ? Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Recent Market Analysis Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Cloud Use Cases and Value Propositions Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Cloud Usage Scenario Mapping Usage Public Private HybridSeasonal Capacity IaaS, PaaS IaaS, PaaS IaaS, PaaSOp. Ex vs. Cap Ex. IaaS, PaaS, SaaS * IaaS, PaaS, SaaSNon-Core Competency IaaS, PaaS, SaaS * IaaS, PaaS, SaaS(Outsourcing)Short Life Cycle Projects IaaS, PaaS IaaS, PaaS IaaS, PaaSDisaster Readiness IaaS, PaaS IaaS, PaaS IaaS, PaaSMassive Computing IaaS, PaaS IaaS, PaaS IaaS, PaaSInfrastructure IaaS, PaaS IaaS, PaaS IaaS, PaaSConsolidationData Center Real IaaS, PaaS IaaS, PaaS IaaS, PaaSEstate/CapacityManagement •Outsourcer on private cloud is possible *Outsource and expense model possible Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Private Cloud Value Proposition1. Leverage fully existing hardware and software assets2. Less security concerns – everything “i id ” th fi2 L it thi “inside” the firewall ll3. More control with the Enterprise 1. Control o e cos s Co o over costs 2. Control over roadmap 3. Control over timeline4.4 Does not need a constant and reliable connection to the Internet Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Public Cloud Value Proposition1. Nothing needed to build – you simply buy a service2. Choice between large Capitalizing Expenditure and Operating Expenditure3.3 Scale capacity linearly as business grows Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Hybrid Cloud Value Proposition1. Reduced focus on building and automation of everything2. Leverage existing assets and infrastructure well3.3 Can be highly flexible if done right Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • To Recap… Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Some Cloud Realities Almost any Cloud Computing Application needs a data-center. This data-center may be yours (private) or external (public) or hybrid. The laws of physics haven’t changed with cloud computing. Network latency is very real. A Public Cloud Provider is a “for-profit” business. A Commercial Hypervisor is a “for-profit” business. Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized. C i ht R B t 2011 N d ti i f ll d l th i d
  • Oracle’s Cloud Computing Direction Leverages existing investments Minimizes cost, pain and disruption to business Flexible with several options, enables control over amount of new technology introduction Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Oracle’s Cloud Solution Summary SaaS PaaS IaaS WithoutApplications ExaData ExaLogic Virtualization Storage Virtualization Application Server Database OVM on X86 and Sun Storage Oracle HCM and Middleware Oracle Solaris Consolidation SPARC Consolidation High Performance High Performance EBusiness Smaller building SAN/NAS/Most Database Middleware Oracle Linux Suite blocks Storage Appliance Appliance Intelligent use of WebLogic Server, Solaris Containers Leverage Cloud Oracle CRM caching, fast I/O Coherence, Build it yourself (LDOM) API Sructure and storage JRockit Extend OEM for Cloud Management Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized. C i ht R B t 2011 N d ti i f ll d l th i d
  • Oracle Cloud Solutions Source: O S Oracle Corporation, 2011 C
  • In Summary Cloud Computing is here to stay. It is real. It magnifies the disruptive and all-connected nature of the internet. It is changing forever the way IT assets are provisioned and managed. Value propositions are very obvious in IaaS, SaaS and some PaaS. Read fine-print carefully to fine-tune the business case. Ask questions, lots of questions, to cut through the hype cycle. Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Summary - Oracle’s Cloud Direction Oracle has a broad but focused Cloud Strategy Design hardware and systems to provide Infrastructure-as-a-Service (IaaS) Design Databases and Fusion Middleware to provide Platform-as-a-Service (PaaS) Design Business Applications to deliver Software as a Service and be extensible Software-as-a-Service using PaaS. Enable customers and other vendors to use Oracle’s IaaS, PaaS and SaaS solutions Offer customers choice of using Oracle Solutions using Oracle’s Public Cloud Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Next Steps Current Map State Understand Develop Business Assessment Multiple Future State Business Goals and (Portfolio, Product Architecture Execute Case(s) Objectives Assets, Roadmap and to Projects Data and Maturity Roadmap(s) Center) Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized. C i ht R B t 2011 N d ti i f ll d l th i d
  • Contact Information www.linkedin.com/in/ronbatra www linkedin com/in/ronbatra @ronbatra ronbatra.blogspot.com ronbatra@gmail.com +15127169021/+15129348659 Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Appendix and Takeaways Key D i i Points K Decision P i t Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Decision Points – Business Leaders Should we Hype Cycle engage IT g g Requirements Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Decision Points – CIO Why go What does Cloud Cl d the business th b i think Valid Business B i Case Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Decision Points – CTO Portfolio New Analysis Technology Introduction Converged Technology Roadmap Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Decision Points – Enterprise Architect API Catalog, Vendor Cloud Inter-operability. Roadmap, Integration Public, Public Private REST, SOAP Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Decision Points – Infrastructure Leader Xen, KVM, Capacity OVM, VMWare, Planning, Hyper-V H V Processes Datacenter Capacity Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Decision Points – IT Operations Support Monitoring Level Tools Agreement Staff Training Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Decision Points – Developer Tools and Migration Projects Process Code Libraries Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  • Decision Points – System Administrator Product One more Certification software layer Tools and Scripts Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Decision Points – Project Manager Waterfall.. Agile.. Agile Cost Hybrid.. Estimates Vendor Qualifications Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  • Contact Information www.linkedin.com/in/ronbatra www linkedin com/in/ronbatra @ronbatra ronbatra.blogspot.com ronbatra@gmail.com +15127169021/+15129348659
  • Cloud Computing Industry Directions Ron Batra