Cloud Computing Industry Trends and           Directions           Di ti           Ron Batra       Independent Consultant
Contact Information               www.linkedin.com/in/ronbatra               www linkedin com/in/ronbatra               @r...
Safe Harbor and Disclaimer• Information contained in this presentation  represents my views only It is intended for       ...
Speaker Background•   ~18+ years cross industry technology experience in IT, Consulting and    Product Management•   Oracl...
Recent Disruptive TechnologiesGraphical Browser          Copyright: R B t 2011 N reproduction i any f          C    i ht R...
Recent Disruptive TechnologiesThe Internet          Copyright: R B t 2011 N reproduction i any f          C    i ht Ron Ba...
Recent Disruptive Technologies                                    Broadband                                    B db d     ...
Recent Disruptive Technologies     High Density       Storage          Copyright: R B t 2011 N reproduction i any f       ...
Recent Disruptive Technologies                                   Digital Music                                   Di it l M...
Recent Disruptive Technologies   Digital   Di it l Photography          Copyright: R B t 2011 N reproduction i any f      ...
Recent Disruptive TechnologiesSmart Phones          Copyright: R B t 2011 N reproduction i any f          C    i ht Ron Ba...
Recent Disruptive Technologies   IP based      b   d Communication          Copyright: R B t 2011 N reproduction i any f  ...
Recent Disruptive Technologies                                                     Computing                              ...
Recent Disruptive TechnologiesApps Eco System          Copyright: R B t 2011 N reproduction i any f          C    i ht Ron...
Recent Disruptive Technologies                                Social Media                               Real Time Web    ...
Recent Disruptive Technologies  Open Source          Copyright: R B t 2011 N reproduction i any f          C    i ht Ron B...
Recent Disruptive Technologies DIY - Web          Copyright: R B t 2011 N reproduction i any f          C    i ht Ron Batr...
Recent Disruptive Technologies                      Movie Rentals                     Streaming Video          Copyright: ...
Is Cloud Computing              p  g    Disruptive ?         p  Copyright: R B t 2011 N reproduction i any f  C    i ht Ro...
And What is CloudComputing, Really ?    p   g,      y   Copyright: R B t 2011 N reproduction i any f   C    i ht Ron Batra...
NIST Definition of Cloud Computing•   Cloud computing is a model for enabling convenient, on-demand    network access to a...
5 Essential Characteristics          On Demand Self Service          Broad Network Access          Resource Pooling       ...
Are Cloud Computing and                 p   gVirtualization the same ?     Copyright: R B t 2011 N reproduction i any f   ...
Virtualization•Virtualization does give efficiencies of operations – in ways never imaginedbefore•However, virtualization ...
Virtualization            Copyright: R B t 2011 N reproduction i any f            C    i ht Ron Batra, 2011. No d ti in   ...
Role of Hypervisor                                                                       •Sun Virtual Box          Copyrig...
Traditional vs. Cloud with Hypervisor            vs           Copyright: Ron Batra, 2011. No reproduction in any form allo...
Hypervisor Positioning            •Runs on x86 systems            •Optimized for Microsoft            products           C...
Hypervisor Fragmentation is yp            g similar to multiple OS and       Unix versions      Copyright: R B t 2011 N re...
Cloud Computing Service Models         Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
Cloud Computing Adoption Challenges            Offering                               Challenges                          ...
Deployment Models                                                    VPN           IaaS  Virtual Private Cloud       Publi...
Cloud Value Propositions               p    Copyright: R B t 2011 N reproduction i any f    C    i ht Ron Batra, 2011. No ...
Private Cloud Value Proposition1. Leverage fully existing hardware and software assets2. Less security concerns – everythi...
Public Cloud Value Proposition1. Nothing needed to build – you simply buy a service2. Choice between large Capitalizing Ex...
Hybrid Cloud Value Proposition1. Reduced focus on building and automation of everything2. Leverage existing assets and inf...
Cloud Computing            p g    Realities Copyright: R B t 2011 N reproduction i any f C    i ht Ron Batra, 2011. No d t...
Some Cloud Realities  Every Cloud Computing Application needs a data-center: Yours  (Private Cloud), External (Public Clou...
Market Dynamics        y Copyright: R B t 2011 N reproduction i any f C    i ht Ron Batra, 2011. No d ti in      form allo...
Market Projections          j          Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
Multiple Market Approaches          Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
Cloud Value Propositions               p    Copyright: R B t 2011 N reproduction i any f    C    i ht Ron Batra, 2011. No ...
Usage Scenario Mapping         Usage                            Public                        Private                     ...
Oracle’s CloudComputing Direction   p    g  Copyright: R B t 2011 N reproduction i any f  C    i ht Ron Batra, 2011. No d ...
Oracle sOracle’s Cloud Computing Direction  Leverages existing investments  Designed to minimize cost, pain and disruption...
Oracle’s Cloud Solution Summary   Desktop   D kt                   Apps                          A                    Plat...
Contact Information               www.linkedin.com/in/ronbatra               www linkedin com/in/ronbatra               @r...
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Cloud Computing Industry Trends and Directions

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As presented by Oracle ACE Director Ron Batra at Oracle Technology Network Architect Day in Phoenix, AZ on December 14, 2011.

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Cloud Computing Industry Trends and Directions

  1. 1. Cloud Computing Industry Trends and Directions Di ti Ron Batra Independent Consultant
  2. 2. Contact Information www.linkedin.com/in/ronbatra www linkedin com/in/ronbatra @ronbatra ronbatra.blogspot.com ronbatra@gmail.com +15129348659/+16502570223
  3. 3. Safe Harbor and Disclaimer• Information contained in this presentation represents my views only It is intended for only. information purposes only, and may not be incorporated into any contract. It is not a p y commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing d i i ki h i decisions.• All content is copyrighted by Ron Batra, and no reproduction i any f d ti in format allowed, unless t ll d l authorized by the author.
  4. 4. Speaker Background• ~18+ years cross industry technology experience in IT, Consulting and Product Management• Oracle O l experience i l d D t b i include Database, AApps and Middl d Middleware• Hands-on Technology, Delivery, Sales, Strategy, Thought Leadership• Industry vertical includes Energy, Utilities, Semi-Conductor, Telecom, Healthcare, Finance, Automotive, Aerospace, Healthcare Finance Automotive Aerospace Retail• Served as an Oracle Deputy CTO – 2008-2009• Serving as an Oracle ACE Director – since 2007• Serving on several industry advisory boards and committees• Delivered projects from $500K to $20MM+• Architecture roles include: Director-Product Development , Chief Architect, Solution Architect Application Infrastructure and Integration Architect Architect, Application,• Process background includes PMP, Six Sigma
  5. 5. Recent Disruptive TechnologiesGraphical Browser Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  6. 6. Recent Disruptive TechnologiesThe Internet Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  7. 7. Recent Disruptive Technologies Broadband B db d Everywhere Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  8. 8. Recent Disruptive Technologies High Density Storage Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  9. 9. Recent Disruptive Technologies Digital Music Di it l M i Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  10. 10. Recent Disruptive Technologies Digital Di it l Photography Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  11. 11. Recent Disruptive TechnologiesSmart Phones Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  12. 12. Recent Disruptive Technologies IP based b d Communication Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  13. 13. Recent Disruptive Technologies Computing Mobility Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  14. 14. Recent Disruptive TechnologiesApps Eco System Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  15. 15. Recent Disruptive Technologies Social Media Real Time Web Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  16. 16. Recent Disruptive Technologies Open Source Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  17. 17. Recent Disruptive Technologies DIY - Web Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  18. 18. Recent Disruptive Technologies Movie Rentals Streaming Video Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  19. 19. Is Cloud Computing p g Disruptive ? p Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  20. 20. And What is CloudComputing, Really ? p g, y Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  21. 21. NIST Definition of Cloud Computing• Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources ((e.g., networks, servers, storage, applications, and t k t li ti d services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models, and four deployment models.• Note 1: Cloud computing is still an evolving paradigm. Its definitions, use cases, underlying technologies, issues, risks, and benefits will be refined in a spirited debate by the public and private sectors. These definitions, attributes, and characteristics will evolve and change over time.• Note 2 Th l d N t 2: The cloud computing industry represents a large ecosystem of many models, vendors, and market niches. ti i d t t l t f d l d d k t i h This definition attempts to encompass all of the various cloud approachesSource: National Institute of Standards and Technology (NIST).
  22. 22. 5 Essential Characteristics On Demand Self Service Broad Network Access Resource Pooling Rapid Elasticity Measured Service Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  23. 23. Are Cloud Computing and p gVirtualization the same ? Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  24. 24. Virtualization•Virtualization does give efficiencies of operations – in ways never imaginedbefore•However, virtualization is not a significant differentiator or a silver bullet•And yet, virtualization platforms play a significant role in adoption and inter-operability Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized. C i ht R B t 2011 N d ti i f ll d l th i d
  25. 25. Virtualization Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  26. 26. Role of Hypervisor •Sun Virtual Box Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  27. 27. Traditional vs. Cloud with Hypervisor vs Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  28. 28. Hypervisor Positioning •Runs on x86 systems •Optimized for Microsoft products Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  29. 29. Hypervisor Fragmentation is yp g similar to multiple OS and Unix versions Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  30. 30. Cloud Computing Service Models Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  31. 31. Cloud Computing Adoption Challenges Offering Challenges Description Somewhat independent of Software as a Service classical Cloud Models, -Oracle On Demand (CRM, (SaaS) SaaS can be delivered EBUS) already offered without Cloud. -PaaS Commercial Market Platform as a Service Value Proposition not very and Open Source (PaaS) (P S) obvious b i Dynamics Getting well adapted, Value Graining traction in Public Infrastructure as a Service proposition is very obvious. y and Private Models, Hybrid Models (IaaS) Inter-operability is the next Model has dependencies. milestone/also a challenge. Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  32. 32. Deployment Models VPN IaaS Virtual Private Cloud Public Hybrid IaaS SaaS IaaSPaaS Private Pi t Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  33. 33. Cloud Value Propositions p Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  34. 34. Private Cloud Value Proposition1. Leverage fully existing hardware and software assets2. Less security concerns – everything “i id ” th fi2 L it thi “inside” the firewall ll3. More control with the Enterprise 1. Control o e cos s Co o over costs 2. Control over roadmap 3. Control over timeline4.4 Does not need a constant and reliable connection to the Internet Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  35. 35. Public Cloud Value Proposition1. Nothing needed to build – you simply buy a service2. Choice between large Capitalizing Expenditure and Operating Expenditure3.3 Scale capacity linearly as business grows Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  36. 36. Hybrid Cloud Value Proposition1. Reduced focus on building and automation of everything2. Leverage existing assets and infrastructure well3.3 Can be highly flexible if done right Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  37. 37. Cloud Computing p g Realities Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  38. 38. Some Cloud Realities Every Cloud Computing Application needs a data-center: Yours (Private Cloud), External (Public Cloud) or Hybrid Cloud) Hybrid. A Public Cloud Provider is a “for-profit” business. A Commercial H C i l Hypervisor i a “f i is “for-profit” b i fit” business. Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized. C i ht R B t 2011 N d ti i f ll d l th i d
  39. 39. Market Dynamics y Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  40. 40. Market Projections j Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  41. 41. Multiple Market Approaches Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
  42. 42. Cloud Value Propositions p Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  43. 43. Usage Scenario Mapping Usage Public Private HybridSeasonal Capacity IaaS, PaaS IaaS, PaaS IaaS, PaaSOp. Ex vs. Cap Ex. IaaS, PaaS, SaaS * IaaS, PaaS, SaaSNon-Core Competency IaaS, PaaS, SaaS * IaaS, PaaS, SaaS(Outsourcing)Short Life Cycle Projects IaaS, PaaS IaaS, PaaS IaaS, PaaSDisaster Readiness IaaS, PaaS IaaS, PaaS IaaS, PaaSMassive Computing IaaS, PaaS IaaS, PaaS IaaS, PaaSInfrastructure IaaS, PaaS IaaS, PaaS IaaS, PaaSConsolidationData Center Real IaaS, PaaS IaaS, PaaS IaaS, PaaSEstate/CapacityManagement •Outsourcer on private cloud is possible *Outsource and expense model possible Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  44. 44. Oracle’s CloudComputing Direction p g Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  45. 45. Oracle sOracle’s Cloud Computing Direction Leverages existing investments Designed to minimize cost, pain and disruption to business; enabling control over amount of new b i bli t l t f technology introduction Offers a blend of solutions: Engineered Systems, Traditional Software/Hardware Systems, Copyright: R B t 2011 N reproduction i any f C i ht Ron Batra, 2011. No d ti in form allowed unless authorized. ll d l th i d
  46. 46. Oracle’s Cloud Solution Summary Desktop D kt Apps A Platform Products Pl tf P d t Infrastructure I f t t Desktop Engineered Oracle Public Virtualization Virtualization Applications Storage Solutions Systems Cloud (Hypervisor) (No Hypervisor) Oracle Virtual Oracle Fusion Oracle ExaData Oracle VM Server Oracle Solaris NAS Storage Desktop Java Apps Database Machine for x86 Containers (Zones)Infrastructure (VDI) EBusiness Oracle ExaLogic Oracle VM Server SAN Storage (Pillar Oracle Solaris Oracle VM Suite Elastic Cloud Database for SPARC (former Axiom) Legacy Containers VirtualBox LDOMs) Application Tape Storage Oracle CRM SPARC Oracle Secure Services (Fusion SuperCluster T4-4 Global Desktop CRM & HCM, Oracle Social Flash Storage Network) Oracle Database Sun Ray Clients Appliance Storage Software Oracle Desktop Oracle Exalytics Virtualization for In-Memory Healthcare Machine Storage Networking Oracle Desktop Oracle Big Data Virtualization for Appliance Public Sector Oracle Desktop Sun ZFS Storage Virtualization for Appliance Contact Center Extend Oracle Enterprise Manager 12c for Cloud Management Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized. C i ht R B t 2011 N d ti i f ll d l th i d
  47. 47. Contact Information www.linkedin.com/in/ronbatra www linkedin com/in/ronbatra @ronbatra ronbatra.blogspot.com ronbatra@gmail.com +15129348659/+16502570223
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