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High Tech, High Impact: What Technology Can Do For Non-Profits

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Presentation by Heather Miko-Kelly, Youth Projects & Volunteer Coordinator, Mind Your Mind, Family Service Thames Valley at the 2009 Ontario Trillium Foundation professional development conference.

Presentation by Heather Miko-Kelly, Youth Projects & Volunteer Coordinator, Mind Your Mind, Family Service Thames Valley at the 2009 Ontario Trillium Foundation professional development conference.

Published in: Technology, Business

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Transcript

  • 1. 2
  • 2. The Facts
    Internet has become the access medium of choice for MH information for youth
    Often the first point of entry into the MH care system
    Multi-modal approach more effective than any one intervention
    • Haas, A, Koestner, B., Rosenberg, J., Morre, D., Garlow, S., Sedway, J., Nicholas, L., Hendin, H., Mann, J., Nemeroff C. (2008) An Interactive web-based method of outreach to college students at risk for suicide. Journal of American Health. 57 (1)
    • 3. Edwards, N., Mill, J., & Kothari, A. (2004). Multiple intervention research programs in community health.  Canadian Journal of Nursing Research, 36(4), 294-305.
  • Who, What We Are
    Mental health engagement program for youth and emerging adults
    Use a multi modal approach which includes face to face, web based, mobile, on the streets
    Informed by best practice, current evidence and the youth who use, develop and evaluate our resources
    ‘Permission Engagement Practices’ guide the work
  • 4. Why We Engage Youth in the Development of Programs
    No choice. It’s noisy out there.
    It’s an Attention Economy.
    If you are not relevant…
    you don’t exist.
  • 5. How We Engage Youth in the Development of a Program
    Reflect their Interests
    and Values
    Incorporate
    Pillars of Youth Culture
  • 6. Incorporate Pillars
    of Youth Culture
  • 7. How We Do It
    Use of peer-to-peer communications
    Volunteer Street Teams
    Peer Driven Social Marketing Campaigns
    Advisory Group brainstorming and development sessions to create tools
    Websites and other broadcasting channels
    Approximately 5000 hours of volunteer contributions
  • 8. Permission Engagement
    Youth opt in and opt out at any time
    Messages are relevant and anticipated
    Give good information
    Be quiet… Listen… Ask questions… Repeat
    Youth create and customize the message/resource
    Then sit back… DON’T TRY TO CONTROL IT
    Youth want information to be free
  • 9. Old Paradigm
    CEO, Board of Directors, Program Manager
    End User
  • 10. New Paradigm
    End User
    Shape policy, program planning, delivery, evaluation
  • 11. Permission Engagement
    Youth
    Pillars of Youth Culture
  • 12. Flipping the Funnel
  • 13. 92
  • 14. 7
  • 15. 6
  • 16. 82
  • 17. 102
  • 18. Strategic Partnerships and
    Service Integration
    112
  • 19.
  • 20. Satisfaction Survey
    • 74% indicated that the interactive activities taught them something new about themselves and how they cope
    • 21. 81% agree that the website can help them better manage their moods
    • 22. 81% indicated that they are likely to return to the site if they are having a hard time
    21
  • 23. Satisfaction Survey
    • 81% indicated that they are likely to tell a friend about this site
    • 24. 82% surveyed indicated that the site has helped them feel better able to help a friend
    21
  • 25. World Stats
    Visits from over 176 Countries
    Top Pages Viewed
    Canada
    67% of Canadian Visits are from Ontario
    30
  • 26. reach out…
    get help…
    give help…
    info@mindyourmind.ca