Intro to Text Message Marketing

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Presented by OTAir as a non-vendor specific overview of how to use text message marketing in concert with and as compared to most other media.

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  • Text messaging with a cell phone can offer other advantages that non-users might want to consider as well. Text messaging is less expensive than talk time and allows the user to communicate basic messages without incurring unnecessary expense.

    Craig James
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  • Intro to Text Message Marketing

    1. 1. INTERACTIVE MOBILE ENGAGEMENTthree mobile solutions to...๏ increase revenue๏ decrease expenses๏ generate leads๏ foster brand loyalty Tex๏ improve customer service to t It Sa y It !
    2. 2. WORD OF MOUTH...inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused messaging via a universally desiredsecure channel for intimate socializing. ...the holy grail of personable, effective messaging! © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    3. 3. WHO WE ARE | WHAT WE DO๏ Founded in 2005 in Richmond, VA๏ Mobile interaction engineering ๏ Turnkey, flexible, DIY SaaS SMS platform reaching 98% of U.S. ๏ Rapid mobile web architecting for info delivery & lead generation ๏ Instant, relevant, engaging conversation ๏ Wholistic incorporation into existing/future... ๏ Communications - email, online, voice, print, signage, etc. ๏ Operational systems - ERM, CRM, sales, inventory, etc. ๏ Business processes - person lifecycle management ๏ Physical environments - scenario appropriateness๏ Consultative approach with a foundation of thousands of previous successes & failures reduces risks & facilitates rapid positive ROI © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    4. 4. SELECT CLIENTS & PARTNERS © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    5. 5. SELECT CLIENTS & PARTNERS © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    6. 6. SELECT CLIENTS & PARTNERS © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    7. 7. COMMUNICATION ISSUES a trio of primary challenges to all messaging © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    8. 8. ๏ not fast enough Message ๏ not seen in timeDistribution ๏ crowded for attention © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    9. 9. ๏ no personalization Message ๏ no customer segmentationIrrelevancy ๏ no use of customer data © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    10. 10. ๏ wrong time to call Message ๏ wrong place to visitNon-gagement ๏ lack of organic recall © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    11. 11. COMMUNICATION ISSUES distribution | irrelevancy | non-gagement © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    12. 12. APPS, ADS & SCANS...OH MY! so much power...so little reach © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    13. 13. MOBILE WEB & NATIVE APPS ๏ multimedia opportunities ๏ minority user base; <30% ๏ tech/platform constrained © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    14. 14. MOBILE ADS & SCAN CODES ๏ maximum creative exposure ๏ major relevancy & use issues ๏ tech/app/carrier constrained © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    15. 15. SOCIAL MICRO-MESSAGING ๏ integrated social marketing ๏ just a drop in Niagara Falls ๏ mobile reach not assured © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    16. 16. 3 EFFECTIVE SOLUTIONS to ease communication issue woes © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    17. 17. 3 EFFECTIVE SOLUTIONSrapid foot / click traffic © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    18. 18. 3 EFFECTIVE SOLUTIONSreceive individual data © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    19. 19. 3 EFFECTIVE SOLUTIONS improve service © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    20. 20. 3 EFFECTIVE SOLUTIONSrapid foot / click trafficreceive individual data improve service © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    21. 21. NOT 3, BUT 1! rapid foot / click traffic receive individual data improve service TEXT MESSAGING © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    22. 22. SMS : A 3-IN-1 SOLUTIONquick & easy traffic | receive data | improve service © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    23. 23. SMS WORST DEFINED AS......the text communication service component ofphone, web or mobile communication systems, usingstandardized communications protocols that allowthe exchange of short text messages between fixedline or mobile phone devices. ...a cute toy to be used with family & friends! © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    24. 24. QUICK & EASY TRAFFIC ๏ integrated direct response ๏ sent in secs; read in mins ๏ no msg / relevancy conflicts © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    25. 25. RECEIVE DATA ๏ keywords group customers ๏ names, emails, zips, dob ๏ menus, codes, surveys/polls © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    26. 26. IMPROVE SERVICE ๏ customer/data triggers msgs ๏ insert personalization data ๏ two-way interaction © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    27. 27. SMS BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    28. 28. UNIVERSALdevice/carrier agnostic | used daily by 200 million © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    29. 29. SECUREsafe wireless medium | personal device | removable © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    30. 30. FASTtexts delivered within seconds © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    31. 31. RELIABLE1st mass communication method following disasters © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    32. 32. INEXPENSIVEpay for absolute reach at pennies per text © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    33. 33. SIMPLE160 unformatted chars for easy content creation © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    34. 34. FOCUSEDa specific message to a specific audience © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    35. 35. UNIQUEeasily personalized to each recipient © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    36. 36. DESIREDmust opt-in | easy opt-out © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    37. 37. ENGAGINGadds direct response to ads | relevancy inspires action © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    38. 38. INTERACTIVEinstant response built-in | most reply within an hour © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    39. 39. INTIMATEconversation via most personal device © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    40. 40. SOCIAL6 billion texts daily in U.S. | preferred over voice © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    41. 41. FLEXIBLEany use | any device | anytime | anywhere | any how © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    42. 42. MULTIMEDIA COMPARISON how similar to word of mouth is other media © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    43. 43. TV BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    44. 44. RADIO BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    45. 45. MAIL BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    46. 46. EMAIL BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    47. 47. WEB BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    48. 48. SMS BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. ...the closest digital medium to word of mouth! © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    49. 49. IMPLEMENTATIONwhats possible? | just how easy...really? © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    50. 50. TEXT BOOK TO 68247Standard message & data rates apply. No purchase necessary. Must be present to win. Winners chosen at random. One entry per number. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    51. 51. ๏ call to action in all media๏ text keyword to short code๏ instant, pre-configured reply๏ various workflow options๏ two-way communication © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    52. 52. ๏ collect actionable leads๏ NOW = higher rates๏ all ads direct response๏ mobile web adds options๏ feed to lead / CRM apps © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    53. 53. THE POWER OFMICRO-MESSAGING show me the money...stat! © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    54. 54. 18-22% 55,000broadcast best of...opt-in rate sms votes 10,000 opt-ins10-55% 85%sms coupon sms votesredemption from tv promo © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    55. 55. UP TO 26% 1,000 lift in same free student day sales tax preps $275,000 savings344:1 ROI 20% vs. 24:1 mail sms coupon$0.20 cost/cust redemption © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    56. 56. 80% OPT- 15.3% IN broadcast receipt code retention submission 10,000 opt-ins 27% SOLD-OUTdeeper funnel unscheduled penetration show in hours © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    57. 57. "SERVICE SECOND TO NONE"
    58. 58. ADDITIONAL RESOURCES - DIGITAL๏ Mobile Marketing Association – http://mmaglobal.com๏ Wireless Week magazine – http://wirelessweek.com๏ FierceMobileContent – http://fiercemobilecontent.com๏ Mobile Marketer – http://mobilemarketer.com๏ Branding Unbound blog – http://www.maverix.typepad.com/๏ DMNews - Mobile – http://bit.ly/DMnewsMobile © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    59. 59. ADDITIONAL RESOURCES - PHYSICAL © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
    60. 60. TEXT IT TO SAY IT๏ 3 primary communication issues ๏ Message distribution, irrelevancy, non-gagement๏ An increasing number of mobile options ๏ Benefits vary among methods garnering buzz...be careful๏ SMS a 3-in-1 universal mobile product solution ๏ Drive foot / click traffic, gather data, improved engagement ๏ Implementation is quick, easy, versatile, inexpensive ๏ Results typically exceed expectations when embraced © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

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