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@OSUsquire I'm the program director for digital/social media @osumc, where I use digital tools to create engaging solutions to improve peoples’ lives.
Ethics 3 “the principles of conduct governing an individual or a group” Right v. Wrong Img credit: http://businessburrito.com
Social Media 4 Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.” -Brian Solis http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/
5 Privacy and Reputation Truth and Honesty Security Safety Spam Access Inclusive Seeks to educate Social Media Ethical Concerns
Social Media & Ethics 6 Social Networks are public spaces People engage publicly by collaborating to create a shared desired outcome* Relationships drive collaboration *Collaboration Imperative http://go.osu.edu/rubelethics
David Armano— SVP at Edleman Digital Source: http://bit.ly/e5srR3
HIPAA—Health Insurance Portability and Accountability Act 14 1. Names 2. Geographic subdivisions smaller than a state 3. All elements of dates (except year) all ages over 89 4. Telephone numbers 5. Fax numbers 6. Electronic mail addresses 7. Social security numbers 8. Medical record numbers 9. Health plan beneficiary numbers
HIPAA—Health Insurance Portability and Accountability Act 15 10. Account numbers 11. Certificate/license numbers 12. Vehicle identifiers and serial numbers, including license plate numbers 13. Device identifiers and serial numbers 14. Web Universal Resource Locators (URLs) 15. Internet Protocol (IP) address numbers 16. Biometric identifiers, including finger and voice prints 17. Full face photographic images and any comparable images 18. Any other unique identifying number, characteristic, or code
Ethical v. Legal Culture-Ethical We don’t talk about protected information because it is the right thing to do for our patients. Rules-Legal We don’t talk about protected information because we could get in trouble. 16
Ethical v. Legal Ethical Disclose material connections with a product or brand if you are talking about them on social media because it is transparent. Legal Disclose material connections with a product or brand if you are talking about them on social media because the law says you must. FTC Endorsement Guide http://go.osu.edu/FTCendorsementguide 17
18 Different relationships demand different conduct. Social Media grays relationship boundaries. Relationship Management