Social media ethics

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As presented to the Northwest Ohio Chapter of PRSA

As presented to the Northwest Ohio Chapter of PRSA

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  • The clinical template should be used for presentation to a clinical audience and focused on clinical topics. Examples include clinical grand rounds, clinical conferences and seminars and internal clinical meetings.

Transcript

  • 1. Social Media & Ethics
    January 20, 2011
  • 2. @OSUsquire
    I'm the program director for digital/social media @osumc, where I use digital tools to create engaging solutions to improve peoples’ lives.
  • 3. Ethics
    3
    “the principles of conduct governing an individual or a group”
    Right v. Wrong
    Img credit: http://businessburrito.com
  • 4. Social Media
    4
    Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”
    -Brian Solis
    http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/
  • 5. 5
    Privacy and Reputation
    Truth and Honesty
    Security
    Safety
    Spam
    Access
    Inclusive
    Seeks to educate
    Social Media Ethical Concerns
  • 6. Social Media & Ethics
    6
    Social Networks are public spaces
    People engage publicly by collaborating to create a shared desired outcome*
    Relationships drive collaboration
    *Collaboration Imperative http://go.osu.edu/rubelethics
  • 7. Relationships
    7
  • 8. Ethical Behavior
  • 9. Ethical Behavior
  • 10. Ethical Behavior
  • 11. Ethical Behavior
    • Called Customer Service
    • 12. Forwarded situation to The James Customer Service
    • 13. Followed up with patient
  • Ethical Behavior
  • 14. David Armano—
    SVP at Edleman Digital
    Source: http://bit.ly/e5srR3
  • 15. HIPAA—Health Insurance Portability and Accountability Act
    14
    1. Names
    2. Geographic subdivisions smaller than a state
    3. All elements of dates (except year) all ages over 89
    4. Telephone numbers
    5. Fax numbers
    6. Electronic mail addresses
    7. Social security numbers
    8. Medical record numbers
    9. Health plan beneficiary numbers
  • 16. HIPAA—Health Insurance Portability and Accountability Act
    15
    10. Account numbers
    11. Certificate/license numbers
    12. Vehicle identifiers and serial numbers, including license plate numbers
    13. Device identifiers and serial numbers
    14. Web Universal Resource Locators (URLs)
    15. Internet Protocol (IP) address numbers
    16. Biometric identifiers, including finger and voice prints
    17. Full face photographic images and any comparable images
    18. Any other unique identifying number, characteristic, or code
  • 17. Ethical v. Legal
    Culture-Ethical
    We don’t talk about protected information because it is the right thing to do for our patients.
    Rules-Legal
    We don’t talk about protected information because we could get in trouble.
    16
  • 18. Ethical v. Legal
    Ethical
    Disclose material connections with a product or brand if you are talking about them on social media because it is transparent.
    Legal
    Disclose material connections with a product or brand if you are talking about them on social media because the law says you must.
    FTC Endorsement Guide
    http://go.osu.edu/FTCendorsementguide
    17
  • 19. 18
    Different relationships demand different conduct.
    Social Media grays relationship boundaries.
    Relationship Management
  • 20.
  • 21. “Friends” ?
  • 22. Develop boundaries that make sense for your situation and stick to them.
  • 23. Dr. Vartabedian’s Rx
    http://33charts.com
  • 24. Ryan Squire
    23
    614.293.0473
    Ryan.Squire@osumc.edu
    @OSUSquire