Social media by design
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  • The template can be used to create presentations for community, civic, advocacy and government relations groups. It is also appropriate for presentations focused on patient education and prevention.

Social media by design Presentation Transcript

  • 1. Social Media By Design
    December 15, 2010
  • 2. @OSUsquire
    I'm the program director for digital/social media @OSUMC, where we will use digital tools to predict & prevent disease and empower patients.
  • 3. 3
    VisionMission & Values
    MissionTo improve people’s lives through innovation in research, educationand patient care
    VisionWorking as a team, we will shapethe future of medicine by creating, disseminating and applying new knowledge, and by personalizing health care to meet the needs of each individual
    ValuesExcellence, Collaborating as ONE University, Acting with Integrity & Personal Accountability, Openness & Trust, Diversity in People & Ideas, Change & Innovation, Simplicity in our Work, Leadership, Empathy & Compassion
    PromiseImproving people’s lives… through personalized health care
  • 4. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care
    Become a high performance organization and workplace of choice
    Generate an investment fund for mission development
    4
    Strategic Goals
  • 5. Understand the collective
    Culture
    (knowledge, experience, beliefs, values, attitudes) of our Employees, Patients & Communities
    in which we operate so that we can deliver healthcare in a way that is
    Predictive, Preventive,
    PersonalizedandParticipatory
    (P4 Medicine). 
    5
    Social Business
  • 6. Getting Started
    Social Media @OSUMC
    What we do now
    What we are planning
    How we change medicine
    6
  • 7. Issues
  • 8. Issues
  • 9. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care
    Become a high performance organization and workplace of choice
    Generate an investment fund for mission development
    9
    Strategic Goals
  • 10. Access
    Tammy Moore
    Director
    Emergency Services at Ohio State University Medical Center
  • 11. “Our policy is that you, the employee, may use Social Media for personal use only during non-working time and in strict compliance with all other terms of this and other Medical Center and University policies.”
    Policy
    Policy Online: https://onesource.osumc.edu/sites/policies/Documents/Policy%2005-05_Social%20Media_011310%20(00063276).PDF
  • 12. “Conduct that would be illegal or a violation of a Medical Center or University policy in the “offline” world would still be illegal or a violation of the policy when it occurs online.”
    Policy
    Policy Online: https://onesource.osumc.edu/sites/policies/Documents/Policy%2005-05_Social%20Media_011310%20(00063276).PDF
  • 13. Don'ts:
    Confidential OSU information
    Patient information
    Personnel Information
    Legal Information
    Materials that belong to someone else
    Policy
    Policy Online: https://onesource.osumc.edu/sites/policies/Documents/Policy%2005-05_Social%20Media_011310%20(00063276).PDF
  • 14. Guidelines:
    Policy requires adherence to the Social Media Participation Guidelines.
    The Guidelines are administered by Communications and Marketing.
    Policy
    Policy Online: https://onesource.osumc.edu/sites/Audience/Leaders/Pages/Social%20Media%20Guidelines.aspx
  • 15. Toolkit
    http://bit.ly/socialmediaOSUMC
  • 16. The Process
    What is the overall Plan?
    1
    Who is our Audience?
    2
    What are our Goals?
    3
    What Resourcesare available?
    4
    How are we changing Relationships?
    5
    Which Technologies should we use?
    6
  • 17. Getting Started
    Social Media @OSUMC
    What we do now
    What we are planning
    How we change medicine
  • 18. Build Relationships
  • 19. Listen
  • 20. Respond
  • 21. Respond (Quicker!)
  • 22. Influence
  • 23. Enlist
  • 24. CEO Blog
    Overall picture
    Not just text
    Current Events
    Candid
    http://medicalcenter.osu.edu/aboutus/keeping_in_touch/default.aspx
  • 25. Department Blogs
    Story tell
    Responsive
    High level
    Details
    Content Calendar
  • 26. Thought Leadership
    Collection
    Platform
    Discussion
    Multi-media
    http://phc.osumc.edu
  • 27. Facebook Page
    Aggregate Stories
    Quick calls to action
    Ask an opinion
    Video
    Pictures
    Links
    http://facebook.com/osumedicalcenter
  • 28. YouTube
    http://youtube.com/osumedicalcenter
  • 29. YouTube—UGC
    Give them tools
    Make it a competition
    http://www.youtube.com/watch?v=_-GrLhTYYs4
  • 30. YouTube—Help Our Customers
    http://www.youtube.com/watch?v=1QbUcFIl0sw
  • 31. Collect Stories
    Provide Online/Offline Opportunity
    Social Sharing
    Inform
    Web
    http://projectone.osu.edu/
  • 32. Getting Started
    Social Media @OSUMC
    What we do now
    What we are planning
    How we change medicine
  • 33. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care
    Become a high performance organization and workplace of choice
    Generate an investment fund for mission development
    33
    Strategic Goals
  • 34. Total Digital Presence
  • 35. Source: http://darmano.typepad.com/logic_emotion/2010/07/gameplan.html
    David Armano—SVP at Edleman Digital
  • 36. In Amber’s words…
    • Listen to the newly amplified and disseminated voices of our customers online
    • 37. Respond to that feedback, and take it into consideration when we make decisions related to how you operate
    • 38. Provide helpful, useful information to our customers that support their entire relationship with us, not just their moment of purchase
    • 39. Empower every person in our business to be and do all of these things themselves, within agreed upon guidelines, but with the freedom to respond with speed and personality
    • 40. Adapt our people and processes to provide more open, fluid networks of communication. That means inside our business, between our business and community (past, present, and future customers), and among and within the community itself
    Source: http://go.osu.edu/beyondcampaigns
  • 41. In Amber’s words…
    • Listen to the newly amplified and disseminated voices of our customers online
    • 42. Respond to that feedback, and take it into consideration when we make decisions related to how you operate
    • 43. Provide helpful, useful information to our customers that support their entire relationship with us, not just their moment of purchase
    • 44. Empower every person in our business to be and do all of these things themselves, within agreed upon guidelines, but with the freedom to respond with speed and personality
    • 45. Adapt our people and processes to provide more open, fluid networks of communication. That means inside our business, between our business and community (past, present, and future customers), and among and within the community itself
    Source: http://go.osu.edu/beyondcampaigns
  • 46. Social Media @OSUMC
    What we do now
    What we are planning
    How we change medicine
  • 47. David Armano—
    SVP at Edleman Digital
    Source: http://www.flickr.com/photos/7855449@N02/2780450986/sizes/o/in/set-72157606844282993/
  • 48. Understand the collective
    Culture
    (knowledge, experience, beliefs, values, attitudes) of our Employees, Patients & Communities
    in which we operate so that we can deliver healthcare in a way that is
    Predictive, Preventive,
    PersonalizedandParticipatory
    (P4 Medicine). 
    40
    Social Business
  • 49. Ryan Squire@OSUsquireRyan.Squire@osumc.edu614-293-0473