Your SlideShare is downloading. ×
Online Reviews andReputation.comOctober 19, 2012    KINDRED HEALTHCARE Continue the Care
Social Media & Networks   “Social Media is the   democratization of   information, transforming   people from content   re...
Social Media OverviewFacebook – 1,000,000,000 active usersTwitter – 1 billion tweets posted per weekYouTube - 48 hours of ...
Healthcare is SocialSocial Media is a growing influence on the healthcare choicesand experiences of adults in the United S...
Online Reviews Matter• Over 80% of Internet users search online for health  information, and 1/5th of their searches are a...
Reputation Management                            • Create a facility                              dashboard with          ...
Questions?       Ryan Squire Director of Social Media      @RyanSquireRyan.Squire@kindred.com                 KINDRED HEAL...
Upcoming SlideShare
Loading in...5
×

Reputation Management

224

Published on

Intro presentation for our reputation project being rolled out to 450+ locations.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
224
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Reputation Management"

  1. 1. Online Reviews andReputation.comOctober 19, 2012 KINDRED HEALTHCARE Continue the Care
  2. 2. Social Media & Networks “Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”-Brian Solis, Principal, Altimeter Group KINDRED HEALTHCARE Continue the Care 2
  3. 3. Social Media OverviewFacebook – 1,000,000,000 active usersTwitter – 1 billion tweets posted per weekYouTube - 48 hours of video uploaded per minuteLinkedIn – 175 million professionals KINDRED HEALTHCARE Continue the Care 3
  4. 4. Healthcare is SocialSocial Media is a growing influence on the healthcare choicesand experiences of adults in the United States• 200 million adults use social networking sites in the United States• Nearly 36 million of social network site users have followed their friends’ personal health experiences.• 23.4 million of social network site users have gotten health information from their social network sites. http://www.pewinternet.org/Reports/2011/HealthTopics/Summary-of-Findings.aspx KINDRED HEALTHCARE Continue the Care 4
  5. 5. Online Reviews Matter• Over 80% of Internet users search online for health information, and 1/5th of their searches are about a specific provider. (Pew Internet American Life Project, 2011)• 92% of Internet users read online reviews and 89% of people say that reviews influence their purchasing decisions. (e-tailing group, 2010)• 4 out of 5 consumers reverse purchase decisions based on negative online reviews.• More than 80% of reputation damage risks come from a mismatch between the buzz and the reality. (Digimind, 2010)• A difference of one star in the average rating of a typical online business can lead to a 5–9% difference in revenues. (Harvard Business Review, 2011) KINDRED HEALTHCARE Continue the Care 5
  6. 6. Reputation Management • Create a facility dashboard with reputation.com that manages reviews across our sites of service • Implement a process that helps facilities generate positive reviews KINDRED HEALTHCARE Continue the Care 6
  7. 7. Questions? Ryan Squire Director of Social Media @RyanSquireRyan.Squire@kindred.com KINDRED HEALTHCARE Continue the Care 7

×