Social Media @OSUMC#MCSLR<br />April 14, 2011<br />
Twitter<br />Today’s Hashtag<br />2<br />http://search.twitter.com/search?q=%23mcslr<br />
Social Media<br />3<br />Social Media is the democratization of information, transforming people from content readers into...
Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education...
National Reputation<br />
Workplace of Choice<br />http://www.scribd.com/doc/27663931/Ohio-State-University-Medical-Center-Social-Media-Participatio...
High Performance<br />Society for Health Care Strategy and Market Direction<br />of the American Hospital Association <br ...
Build Relationships<br />
Listen<br />
Respond<br />
Respond (Quicker!)<br />
Influence<br />
Enlist<br />
Build Relationships<br />
Participate<br />
Personalize<br />
Predict<br />
Use information to Prevent<br />
Stefanie’s ChampionsGoing beyond Twitter<br />27<br />Mass mailings started Oct ‘10<br />22 nominations received Oct-12/22...
Nominate Your Champion!<br />29<br />12/23/10-01/03/10<br />Up to $50 a day<br />Up to $2.00 per click<br />Total spend $6...
Target<br />30<br />
Target<br />31<br />
Target<br />32<br />
Target<br />33<br />
Target<br />34<br />
Target-Avoidance<br />35<br />
36<br />
Results<br />37<br />2,373,746 Impressions<br />621 Clicks<br />Average Cost Per Click $.97<br />30 NEW nominations (4.8% ...
Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education...
Twitter<br />Today’s Hashtag<br />40<br />http://search.twitter.com/search?q=%23mcslr<br />
Ryan Squire@OSUsquireRyan.Squire@osumc.edu614-293-0473<br />
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Ohio State Medical Center Social Media April 2011

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Presentation to Ohio State University Medical Center Senior Leaders about social media and the change that we are driving. The event is #MCSLR or the Medical Center senior leader retreat that focused on change.

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  • The clinical template should be used for presentation to a clinical audience and focused on clinical topics. Examples include clinical grand rounds, clinical conferences and seminars and internal clinical meetings.
  • Ohio State Medical Center Social Media April 2011

    1. 1. Social Media @OSUMC#MCSLR<br />April 14, 2011<br />
    2. 2. Twitter<br />Today’s Hashtag<br />2<br />http://search.twitter.com/search?q=%23mcslr<br />
    3. 3. Social Media<br />3<br />Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”<br />-Brian Solis<br />http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/<br />
    4. 4. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care<br />Become a high performance organization and workplace of choice<br />Generate an investment fund for mission development<br />4<br />Strategic Goals<br />
    5. 5. National Reputation<br />
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. Workplace of Choice<br />http://www.scribd.com/doc/27663931/Ohio-State-University-Medical-Center-Social-Media-Participation-Policy<br />
    15. 15. High Performance<br />Society for Health Care Strategy and Market Direction<br />of the American Hospital Association <br />March, 2011<br />
    16. 16. Build Relationships<br />
    17. 17. Listen<br />
    18. 18. Respond<br />
    19. 19. Respond (Quicker!)<br />
    20. 20. Influence<br />
    21. 21. Enlist<br />
    22. 22. Build Relationships<br />
    23. 23. Participate<br />
    24. 24. Personalize<br />
    25. 25. Predict<br />
    26. 26. Use information to Prevent<br />
    27. 27. Stefanie’s ChampionsGoing beyond Twitter<br />27<br />Mass mailings started Oct ‘10<br />22 nominations received Oct-12/22/10<br />
    28. 28.
    29. 29. Nominate Your Champion!<br />29<br />12/23/10-01/03/10<br />Up to $50 a day<br />Up to $2.00 per click<br />Total spend $600<br />Highly Targeted<br />
    30. 30. Target<br />30<br />
    31. 31. Target<br />31<br />
    32. 32. Target<br />32<br />
    33. 33. Target<br />33<br />
    34. 34. Target<br />34<br />
    35. 35. Target-Avoidance<br />35<br />
    36. 36. 36<br />
    37. 37. Results<br />37<br />2,373,746 Impressions<br />621 Clicks<br />Average Cost Per Click $.97<br />30 NEW nominations (4.8% Conversion)<br />In 12 days…<br />
    38. 38.
    39. 39. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care<br />Become a high performance organization and workplace of choice<br />Generate an investment fund for mission development<br />39<br />Strategic Goals<br />
    40. 40. Twitter<br />Today’s Hashtag<br />40<br />http://search.twitter.com/search?q=%23mcslr<br />
    41. 41. Ryan Squire@OSUsquireRyan.Squire@osumc.edu614-293-0473<br />
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