Ohio State Medical Center Social Media April 2011
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Ohio State Medical Center Social Media April 2011

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Presentation to Ohio State University Medical Center Senior Leaders about social media and the change that we are driving. The event is #MCSLR or the Medical Center senior leader retreat that......

Presentation to Ohio State University Medical Center Senior Leaders about social media and the change that we are driving. The event is #MCSLR or the Medical Center senior leader retreat that focused on change.

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  • The clinical template should be used for presentation to a clinical audience and focused on clinical topics. Examples include clinical grand rounds, clinical conferences and seminars and internal clinical meetings.

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  • 1. Social Media @OSUMC#MCSLR
    April 14, 2011
  • 2. Twitter
    Today’s Hashtag
    2
    http://search.twitter.com/search?q=%23mcslr
  • 3. Social Media
    3
    Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”
    -Brian Solis
    http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/
  • 4. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care
    Become a high performance organization and workplace of choice
    Generate an investment fund for mission development
    4
    Strategic Goals
  • 5. National Reputation
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Workplace of Choice
    http://www.scribd.com/doc/27663931/Ohio-State-University-Medical-Center-Social-Media-Participation-Policy
  • 15. High Performance
    Society for Health Care Strategy and Market Direction
    of the American Hospital Association
    March, 2011
  • 16. Build Relationships
  • 17. Listen
  • 18. Respond
  • 19. Respond (Quicker!)
  • 20. Influence
  • 21. Enlist
  • 22. Build Relationships
  • 23. Participate
  • 24. Personalize
  • 25. Predict
  • 26. Use information to Prevent
  • 27. Stefanie’s ChampionsGoing beyond Twitter
    27
    Mass mailings started Oct ‘10
    22 nominations received Oct-12/22/10
  • 28.
  • 29. Nominate Your Champion!
    29
    12/23/10-01/03/10
    Up to $50 a day
    Up to $2.00 per click
    Total spend $600
    Highly Targeted
  • 30. Target
    30
  • 31. Target
    31
  • 32. Target
    32
  • 33. Target
    33
  • 34. Target
    34
  • 35. Target-Avoidance
    35
  • 36. 36
  • 37. Results
    37
    2,373,746 Impressions
    621 Clicks
    Average Cost Per Click $.97
    30 NEW nominations (4.8% Conversion)
    In 12 days…
  • 38.
  • 39. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care
    Become a high performance organization and workplace of choice
    Generate an investment fund for mission development
    39
    Strategic Goals
  • 40. Twitter
    Today’s Hashtag
    40
    http://search.twitter.com/search?q=%23mcslr
  • 41. Ryan Squire@OSUsquireRyan.Squire@osumc.edu614-293-0473