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Presentation to Ignite Columbus 4 about how social technologies can affect the transformation of health care from reactive medicine to medicine that is predictive, preventative, participatory, and personalized.

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  1. 1. Using Social Media toPersonalize Health Care<br />Ryan Squire<br />http://twitter.com/OSUsquire<br />
  2. 2. The Problem<br />Medicine has been and still is REACTIVE in nature.<br />Care is provided only after signs of illness manifest.<br />That reactive care only addresses the end effects of disease manifestation, not the root causes of disease.<br />Reactive care has created an ecosystem of:<br />uncontrollably rising costs, <br />declining levels of quality, and <br />decreasing consumer satisfaction.<br />
  3. 3. USA outspent other developed countries in health care<br />
  4. 4. Higher Spending Does Not Necessarily Lead to Higher Quality<br />Source: Baicker and Chandra (Health Affairs 2004)<br />
  5. 5. Life Expectancy<br />While much higher than developing countries, US life expectancy is lower than most developed countries. <br />Source: OECD, 2004 & Health Affairs 2002; 21(4): 99<br />
  6. 6. % Finding Difficulty in Receiving Care<br />More than 1 in 4 in the population finds accessing care difficult in the United States.<br />Commonwealth Fund Survey, 1998<br />
  7. 7. Trends in Health Care – Chronic Disease<br /><ul><li>By 2025, nearly 49% of U.S. population will have one chronic disease
  8. 8. Those with chronic diseases account for 81% of hospital admissions; 91% of all prescriptions filled; and 76% of all physician visits
  9. 9. CDC estimates that chronic diseasemanagement represents 75% of all healthcare spending and responsible for 70% of deaths</li></ul>Sources: CDC, fightchronicdisease.org<br />
  10. 10. Emerging Influences<br />
  11. 11. Percentage<br />Source: Pew Internet and American Life Project<br />
  12. 12. Landscape<br />http://www.healthpopuli.com/2010/05/websites-first-then-doctors-support-peoples-health-care-decisions<br />
  13. 13. Landscape<br />
  14. 14. P4 Medicine<br />Image credit: http://www.47project.com/wp-content/uploads/2010/02/Caduceus-with-DNA-Helix.jpg<br />
  15. 15.
  16. 16. 20 Minute Meltdown of Medicine<br />“The average doctor's visit is 20 minutes, which is too short to interview a patient, record three generations of medical history, assess disease risks and chart courses of action.”<br />-Francis S. Collins<br />2004-geneticist, Human Genome Project<br />2010-director, National Institutes of Health<br />Source: WTHN: November 2004 http://www.wtnh.com/Global/story.asp?S=2536450<br />
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  18. 18. Mobile Drives Participation<br />“Further, ‘always present’ mobile access draws people into conversations about health as much as online tools enable research.”<br />Source: The Social Life of Health Information<br />
  19. 19. Physician Participation<br />Here’s a list of evidence-based questions every patient should ask physicians:<br />How would you describe your communication style?<br />How do you inform patients of lab test results?<br />What percent of your adult patients have had their recommended preventive screenings?<br />Will you take the time to understand and respect my beliefs and opinions about my health and communication preferences?<br />What percent of your patients are non-compliant with respect to taking their medications or otherwise following treatment recommendations?<br />Do you encourage patients to ask you about health information they have found on the Internet?<br />For patients needing additional information, do you have a list of recommend websites you can give me?<br />Will I get a written post visit report summarizing what occurred at each office visit, including medication and self care instructions?<br /> -reduced from 12 questions Empowered Patients Should Ask<br />Source: Original work of the author – Steve Wilkins MPH from The Mind Gap<br />
  20. 20. The Goal<br /> Understand the collective CULTURE<br />(knowledge, experience, beliefs, values, attitudes) of our EMPLOYEES, PATIENTSand COMMUNITIESin which we operate; so that we can create and deliver healthcare in a way that is PERSONALIZED, PREDICTIVE, PREVENTATIVEand PARTICIPATORY(P4 Medicine). <br />
  21. 21. Listening Is the Foundation<br />
  22. 22. Health Care Becomes Social<br /> <br />Source: http://www.slideshare.net/dachisgroup/social-business-design-web-20-nyc-2548310<br />