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Be the Change You Want to See<br />Or Be Subject to Change You Don’t<br />Ryan Squire—Program Director<br />March 19, 2010...
Why It Matters<br />Video Source: http://www.youtube.com/watch?v=NhPgUcjGQAw<br />
The First Step<br />
Two Customers<br />
Broken News<br />
News Is Social<br />http://twitpic.com/135xa<br />
source: http://news.yahoo.com/s/afp/20100216/ts_alt_afp/iranpoliticsoppositionmediausprizeinternet<br />
Social Journalism<br />
The Process<br />
What We Learned<br />
Get Over Your Fear<br />
What I Learned<br />
The Ohio State Medical Center Promise<br />“To improve people’s lives through innovation in research, education and patien...
Get Over Your Fear<br />
The Health Care Challenge<br />
Gatejumping<br /><ul><li> We can’t talk about patients
 Patients can say anything     they want about themselves</li></li></ul><li>2010 Expectations<br />
We Promised…<br />“To improve people’s lives through innovation in research, education and patient care to build personali...
January 2009<br />“Shut It Down.”<br />
Our Goal<br />“Workplace of Choice”<br />
Cultural Transformation<br />It began with productivity issues, and the concern with perception of our customers/patients....
Social Media 101Control v. Influence<br />Inside your entity you have control over what employees say, share, and do with ...
Source: http://chronicle.com/wiredcampus/article/3709/ohio-state-u-stops-censoring-its-facebook-page<br />The Control Prob...
Social Media 201<br />On-going Conversation<br />Education<br />Internal blogs<br />External blogs<br />Video Contest<br /...
Ongoing Issues<br />
The Policy<br />
Key Point One<br />“Our policy is that you, the employee, may use Social Media for personal use only during non-working ti...
Creating Culture<br />“You don't create a culture. Culture happens. Culture is the by-product of consistent behavior.”<br ...
What We Learned<br />
Personalized Health Care-Listen<br />
Respond<br />
Listen-Some More<br />
Influence<br /><ul><li>Called Customer Service
Forwarded situation to The James Customer Service
Followed up with patient</li></li></ul><li>Enlist<br />
Are You Listening?<br />
Responding?<br />
Influencing?<br />
Building Personal Relationships?<br />
What’s the Cost of Doing Nothing?<br /><ul><li>In a total of about 5 minutes:
Saw a reporter in need
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Embracing The Change Of Social Media

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Presentation for NSPRA Ohio 2010 to discuss social media adoption in local news and at OSUMC.

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Transcript of "Embracing The Change Of Social Media"

  1. 1. Be the Change You Want to See<br />Or Be Subject to Change You Don’t<br />Ryan Squire—Program Director<br />March 19, 2010<br />
  2. 2. Why It Matters<br />Video Source: http://www.youtube.com/watch?v=NhPgUcjGQAw<br />
  3. 3. The First Step<br />
  4. 4. Two Customers<br />
  5. 5. Broken News<br />
  6. 6. News Is Social<br />http://twitpic.com/135xa<br />
  7. 7. source: http://news.yahoo.com/s/afp/20100216/ts_alt_afp/iranpoliticsoppositionmediausprizeinternet<br />
  8. 8. Social Journalism<br />
  9. 9. The Process<br />
  10. 10. What We Learned<br />
  11. 11. Get Over Your Fear<br />
  12. 12. What I Learned<br />
  13. 13. The Ohio State Medical Center Promise<br />“To improve people’s lives through innovation in research, education and patient care to build personalized health care.”<br />
  14. 14.
  15. 15. Get Over Your Fear<br />
  16. 16. The Health Care Challenge<br />
  17. 17. Gatejumping<br /><ul><li> We can’t talk about patients
  18. 18. Patients can say anything they want about themselves</li></li></ul><li>2010 Expectations<br />
  19. 19. We Promised…<br />“To improve people’s lives through innovation in research, education and patient care to build personalized health care.”<br />
  20. 20. January 2009<br />“Shut It Down.”<br />
  21. 21. Our Goal<br />“Workplace of Choice”<br />
  22. 22. Cultural Transformation<br />It began with productivity issues, and the concern with perception of our customers/patients. <br />Departments wanted to turn off access to social media sites.<br />We considered the legitimate need for access to the web, employee workforce preferences, liability for not having access to the web, administrative issues. <br />HIPAA privacy concerns – release of patient information.<br />We wanted to be sure that our corporate philosophy was communicated actually and in spirit with our use of social media.<br />
  23. 23. Social Media 101Control v. Influence<br />Inside your entity you have control over what employees say, share, and do with social media through the implementation of rules, policies, and enforcing behavioral standards. <br />Company time/company equipment. <br />“Remember that in the vast social media ecosystem that lies outside your company, beyond your reach, there are no set rules of behavior. You can be assailed, spoofed and blasphemed, <br /> and you have no control.” <br />“The Social Media Bible” Lon Safko and David Brake<br />
  24. 24. Source: http://chronicle.com/wiredcampus/article/3709/ohio-state-u-stops-censoring-its-facebook-page<br />The Control Problem<br />
  25. 25.
  26. 26. Social Media 201<br />On-going Conversation<br />Education<br />Internal blogs<br />External blogs<br />Video Contest<br />Gain Influence<br />Network<br />“improve people’s lives” <br />“shape the future of medicine”<br />“work place of choice” <br />You can do it, but think about our reputation and your reputation<br />Follow the Policies<br />“Personal Use”<br />“Institutional Use”<br />
  27. 27. Ongoing Issues<br />
  28. 28. The Policy<br />
  29. 29. Key Point One<br />“Our policy is that you, the employee, may use Social Media for personal use only during non-working time and in strict compliance with all other terms of this and other Medical Center and University policies.”<br />
  30. 30. Creating Culture<br />“You don't create a culture. Culture happens. Culture is the by-product of consistent behavior.”<br />Jason Fried—Social Media Management Expert<br />
  31. 31. What We Learned<br />
  32. 32. Personalized Health Care-Listen<br />
  33. 33. Respond<br />
  34. 34. Listen-Some More<br />
  35. 35. Influence<br /><ul><li>Called Customer Service
  36. 36. Forwarded situation to The James Customer Service
  37. 37. Followed up with patient</li></li></ul><li>Enlist<br />
  38. 38. Are You Listening?<br />
  39. 39. Responding?<br />
  40. 40. Influencing?<br />
  41. 41. Building Personal Relationships?<br />
  42. 42. What’s the Cost of Doing Nothing?<br /><ul><li>In a total of about 5 minutes:
  43. 43. Saw a reporter in need
  44. 44. Connected with her
  45. 45. Arranged interview with Dr. Gillison
  46. 46. Built goodwill and solidified reputation
  47. 47. Ladies Home Journal – Spring 2010</li></li></ul><li>
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