Advocacy Through Interaction

Advocacy Through Interaction
Using Social Media
To Achieve Advocacy Goals

Advocacy Goals
Identify and secure funding for ProjectONE
Increase funding for National Institutes for Health
Increase funding/prevent cuts to funding for unique needs of academic medicine

Using Social Media
To educate leaders, staff, students, alumni, and patients on impact of Health Care Reform
To communicate directly/publically with elected officials
Crowdsource advocacy

Content Is King
Targeted Audiences
Large Audiences
Valuable Messages

Connect With Video
Pelotonia:
Grass Routs Bike Tour
All money raised goes to The James Cancer Hospital and Solove Research Institute
Lance Armstrong--Cancer Continuum Speech
Cancer Prevention
Screening and Early Detection
Access to Care
Scientific Research
Survivorship
Pain Free End of Life

Connect With Video

Integrate With Blogs
http://osumcnews.wordpress.com/2009/08/12/senator-sherrod-brown-talks-health-care-reform-at-ohio-state/

Integrate With Twitter
ChuckN2NGNRT @OSUMC Senator Sherrod Brown Talks Health Care Reform at Ohio State: Senator Sherrod Brown (D-Ohio) http://bit.ly/14hsax
katie_mccartneyRT @OSUMC: Senator Sherrod Brown Talks Health Care Reform at Ohio State http://bit.ly/14hsax

Metrics
http://bit.ly/14hsax

61 Clicks
August 14-28
US, Japan, Canada, UK
Follow up Questions and Comments

Elected Officials Are Here

Elected Officials Are Here
KEY QUOTE: “The American people deserve a Congress that is transparent and accountable to the people it serves. When the American people get involved, Congress listens. Thanks to the Web and social media, the American people are more involved in their government than ever before.”
Source: http://www.johnboehner.com/?p=503

Electronic Records Cost Money
Prove the value
Use the customer
Use our leaders
Highlight the work of top officials

Tell Your Story
http://osumcnews.wordpress.com/2009/08/20/hhs-secretary-sebelius-to-talk-electronic-records-at-ohio-state-medical-center/

They Will Tell Theirs
Source: http://www.dispatch.com/live/content/local_news/stories/2009/08/21/sebelius.html?type=rss&cat=&sid=101&title=U.S.+health+secretary+backs+government-run+insurance+during+OSU+visit

Let Others Tell Your Story

51, 690 Views
604 Ratings
4 ½ out of 5
82 Responses

Source: http://www.youtube.com/watch?v=DO9cCZANTfg

“Facebook is for my Kids”
If Facebook were a country:
China
India
United States
Facebook
Indonesia
Brazil
Pakistan
“The fastest growing demographic is those 35 years old and older”
-Facebook
Source: http://www.facebook.com/press/info.php?statistics

Ryan Squire
Social/Digital Media Program Director
614-293-0473
Ryan.Squire@OSUMC.edu
Twitter: @OSUsquire