Power of Persuasive                    Proposals                              Webinar Presentation (Preview)OST Global Sol...
About the Presenter     Olessia Smotrova-Taylor     •     President and CEO of OST, a Maryland consulting           and tr...
The Art of Persuasion Most proposals bore to tears, annoy through excessive bragging, or insult with a tutorial on somethi...
Three Types of Mistakes that Lead to Executive SummaryProblemsWhile many wonder whether an executive summary is necessary ...
Download the Full Presentation at:                  www.ostglobalsolutions.comPage  5                          OST Global...
Helpful ResourcesMaster Executive Summaries to increase yourwin probability   Executive Summary Secrets self-study    cou...
Helpful ResourcesWin Themes will get your proposal to resonatewith the evaluators and make it memorable   Proposal Win Th...
Contact OST for Your Proposal and Training Needs inFederal Business Development                                       Than...
OST Global Solutions, Inc.Business Development services to build your opportunity pipelineCapture and proposal professio...
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Webinar: Power of persuasive proposals

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Webinar: Power of persuasive proposals

  1. 1. Power of Persuasive Proposals Webinar Presentation (Preview)OST Global Solutions, Inc.301-384-3350 ● service@ostglobalsolutions.comPage  1 • OST Global Solutions, Inc.Global Solutions, Inc. Copyright @ OST Copyright © 2012 www.ostglobalsolutions.com●Tel.301-384-3350●service@ostglobalsolutions.com www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  2. 2. About the Presenter Olessia Smotrova-Taylor • President and CEO of OST, a Maryland consulting and training company specializing in business development, capture, and proposals. • Practicing capture and proposal manager who won more than $18 Billion in new business. • President of the Board of Directors of the Association of Proposal Management Professionals (APMP) National Capital Area (NCA) chapter • Industry thought leader who regularly presents at the APMPs international and other conferences, roundtables, and proposal boot camps • 16 years of experience in proposal and capture management, marketing, and communications • Prior to starting OST, won business for Raytheon and Lockheed Martin, and wrote for the Financial Times of LondonPage  2 OST Global Solutions, Inc. Copyright © 2012 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  3. 3. The Art of Persuasion Most proposals bore to tears, annoy through excessive bragging, or insult with a tutorial on something the customer already knows – but fail to persuade Government is composed of individual people with different drivers Most people are emotional buyers Logic and credibility are there to justify the decision – to different degrees with different people and cultures Unconscious mind drives how evaluators respond to proposal content outside compliance Prestige, security, and career are at stakePage  3 OST Global Solutions, Inc. Copyright © 2012 3 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  4. 4. Three Types of Mistakes that Lead to Executive SummaryProblemsWhile many wonder whether an executive summary is necessary if a proposaldoesn’t require it, others make it overly important; there is no middle ground Mistake Type #1: - Either underestimating or overestimating the importance of an Executive SummaryPage  4 OST Global Solutions, Inc. Copyright © 2012 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  5. 5. Download the Full Presentation at: www.ostglobalsolutions.comPage  5 OST Global Solutions, Inc. Copyright © 2012 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  6. 6. Helpful ResourcesMaster Executive Summaries to increase yourwin probability  Executive Summary Secrets self-study course - http://ostglobalsolutions.com/training/self- study-courses/executive-summary-secrets.htm  Article: - http://ostglobalsolutions.com/resources/articles/ 2007-2010/091211_Four-Executive-Summary- Mistakes.htm  Course: Executive Summaries For Winning Proposals Workshop - http://www.ostglobalsolutions.com/training/sche dulePage  6 OST Global Solutions, Inc. Copyright © 2012 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  7. 7. Helpful ResourcesWin Themes will get your proposal to resonatewith the evaluators and make it memorable  Proposal Win Themes Development Workshop (the “secret sauce” of win themes development): Next class on July 19, 2012 - http://www.ostglobalsolutions.com/ training/schedule  Article: - http://ostglobalsolutions.com/resource s/articles/2011/2011-11- 7_proposal_win_themes.htmPage  7 OST Global Solutions, Inc. Copyright © 2012 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  8. 8. Contact OST for Your Proposal and Training Needs inFederal Business Development Thank you for attending! www.ostglobalsolutions.com Olessia Smotrova-Taylor Alex Brown President & CEO Director of Services Main 301.384.3350 Main 301.384.3350 Direct 301.769.6602 Direct 301.769.6601 Cell 240.246.5305 Cell 301.356.2909 otaylor@ostglobalsolutions.com abrown@ostglobalsolutions.comPage  8 OST Global Solutions, Inc. Copyright © 2012 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  9. 9. OST Global Solutions, Inc.Business Development services to build your opportunity pipelineCapture and proposal professionals to assist you with pre-proposal preparation and all aspects of proposal developmentOnsite and public training in all facets of business developmentProposal evaluation and process improvement 301.384.3350 service@ostglobalsolutions.com Download the Full Presentation at www.ostglobalsolutions.comPage  9 OST Global Solutions, Inc. Copyright © 2012 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
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