Orange -- Open Innovation & OSCR

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  • Checked 01/04/08 Soucieux de l’évolution des attentes de ses clients, Orange améliore constamment ses services et contenus. L’innovation fait partie intégrante de notre approche, avec l’introduction de nouveaux services innovants, tels que Pikeo, Soundtribes, Whosegame ou encore « Mes données » Whosegame permet par exemple est un site qui donne accès à des jeux simples, développés par les internautes pour les internautes. Avec son design unique et sa technologie Web moderne, le site combine trois aspects du monde virtuel : les jeux grand public, les communautés virtuelles et la création. Whosegame est gratuit et ouvert à tous ceux désireux de créer des jeux, ou simplement de jouer. Un autre exemple, avec Mes données , un nouveau service du portail Orange qui permet de stocker en ligne n’importe quel type de données (photos, musique, vidéos, etc.) en toute sécurité. Cela permet ainsi de les partager avec ses contacts ou d’y accéder depuis n’importe quel ordinateur connecté. Au delà de l’introduction de nouveaux services innovants, Orange travaille également à l’amélioration continue de ses services actuels comme le mail Orange, Orange Messenger by Windows Live en partenariat avec Microsoft… L’objectif est de simplifier les contenus et les services en ligne, de rendre leur utilisation plus facile et agréable en préservant la sérénité des utilisateurs. Par ailleurs, le renforcement de notre audience passe également par une politique de partenariats avec des éditeurs de contenus parmi lesquels Meetic, Autoplus, Fox, ou Kewego. L’acquisition récente de Cityvox, reconnu pour ses contenus de proximité, s’inscrit dans le même objectif de renforcer notre présence auprès des internautes à travers les contenus et les services qu’ils plébiscitent. Enfin, on se doit également d’évoquer le phénomène de l’émergence des communautés en ligne. Au-delà de ses portails généralistes, Orange a également développé une présence sur le web au travers de sites communautaires. Starmedia par exemple, est le 6è portail de la communauté hispanique aux Etats-Unis avec plus d’un millions de visiteurs uniques par mois. Orange s’adresse aussi aux communautés de joueurs notamment via sa filiale GOA qui propose des jeux en ligne massivement multijoueurs et bientôt Warhammer ® Online. La version beta de ce jeu au graphisme spectaculaire recense plus de 600 000 abonnés dans le monde, dont 310 000 en Europe. WAR (pour W arhammer Online A ge of R eckoning) est le MMORPG le plus attendu de 2008.

Transcript

  • 1.  
  • 2. Agenda session 1 nesta – welcome & introductions [Roland Harwood] session 2 orange - open innovation & oscr [Jogesh Limbani] session 3 trusted agents – role, evaluation and airlock process [Ben Reason & Alisdair Gunn] session 4 orange - audience & advertising UK landscape [David Atlan & Yann Kandelmann] session 5 orange UK – service innovation requirements [Mark Watts-Jones] session 6 orange UK – service innovation requirements [Anita Bevan] session 7 q&a - plenary session 8 q&a - networking
  • 3. Government Relations Academic Partnerships Corporate R&D Innovation Innovation Networks Not-for-Profit Bodies Start-Ups / SMEs Research & Innovation Orange Partner Venture Capital Collaborative R&D
  • 4.
    • Group Functions – Support the country operations to successfully deliver the Orange 2012 strategy and also develop integrated programmes, networks, products and services.
    • Lines of Business – Provide expert insight and advice in specialist areas such as:
      • Mobile
      • Home Communications
      • Enterprise
      • Content
      • Heath
      • Audience & Advertising
    • Country Operations – Run the business at the local level, delivering the Orange 2012 vision in the context of their own markets:
      • France
      • UK
      • Spain
      • Poland
      • AMEA
      • Orange Business Services
    • Orange Labs – FT Orange Innovation Network. 5,000 Employees (researchers, marketing experts, engineers).
    • R&D – Main source of Innovation for the Group that supplies the innovation pipeline.
    • Technocentre – Select, design, produce and release innovative products and services on the market.
    • Orange Vallée – Fast-track development unit focussed on growing markets.
    • Innovacom – Venture Capital.
    • Start-Up / SME
  • 5.
    • Strategic Partnerships – Active partnering policy to forge a competitive advantage and integrate new technologies:
      • Technologies in networks and support information systems.
      • Handset equipment.
      • Content.
      • Distribution channels.
    • Start-Ups – Working with innovative Start-ups and SMEs (some of which are spin offs):
      • Access to Orange Labs R&D.
      • IP Licensing and Venture Capital from Innovacom.
      • Orange Trial Factory (France).
      • Partnerships & Acquisition Opportunities via Lines of Business.
    • Innovacom –
      • € 150 million VC Fund. Early stage investor.
      • Usually working with start-ups from Round A funding.
      • Invest an average of 6M€ per company over several rounds.
    • Orange Partner – A programme for 3 rd parties, helping you to create and provide compelling products and services with Orange:
      • Orange Application Shop.
      • Orange Developer Centres.
      • Orange APIs.
  • 6. Lines of Business Expert Insight International Labs Local Eco-systems Start-Ups SMEs WORLD Orange Vallée New Markets Orange Labs R&D 3P Technocentre Innovacom VC Investors MCO’s Country Operations OSUP Specialists
  • 7. Can you work with Orange to deliver service innovations that grow their audience?
  • 8.  
  • 9. Orange Audience & Online Advertising Division October 2009 Orange Restricted
  • 10. Orange is one of the world’s leading telecom operators, with a strong presence on web, mobile and TV… Orange Restricted Among top 30 audiences worldwide with 59 M UVs monthly in nov. 2008
      • 10 million mobile broadband active users worldwide ( x 3 over the past year)
      • 40% of our French mobile base with EDGE/3G/3G+ uses portal services
    FT group press release – third quarter 2008 financial results
      • 1.7 million IP TV households
      • #1 in Europe
      • #2 worldwide
    Source: Nielsen NetRatings Dec 08. France. Spain and Comscore Dec 08 for worldwide and UK figures million customers worldwide mobile fixed-line broadband
      • 177
      • 48.5
      • 12.4
      • #1 Broadband operator in Europe ( #2 in the world)
      • #2 European Mobile network operator
      • Present in 12 European countries
      • 177 million customers worldwide (142 million in Europe)
  • 11. In Europe, Orange owns strong digital assets on 3 screens… Orange Restricted European Online Ad Spend Top 10 2006 (M€) 1.5M 3.4M 10M 1,2M 2.9M <1M UV 2.8M Source: Nielsen/Netratings as for FR,UKand SP, Comscore as for US Hispanics and Latin America as of Dec 08, Megapanel for Poland as of Nov 08, Mobile as of Oct 2008, IP TV figures per country as of Oct 2008 4,3 M UV 15.6 M 8.7 M UV 14,2 M 10M UV 11.1 M 54 000 HH 22 M UV 24.2 M 1.7 M HH
    • Top Audience (Million UV)
      • 1. Google (13,5)
      • 3. FTgroup (8,7) : Wirtualna Polska,
    • Top Audience (Million UV)
      • 1. Google (21)
      • 5. FTgroup (10)
    • Top Audience (Million UV)
      • 1. Google (29)
      • 2. Microsoft (28)
      • 3. FTgroup (22)
    • Top Audience (Million UV)
      • 1. Google(32)
      • 40.Orange (4,3)
    #3 web portal in France #5 web portal in Spain #3 web portal in Poland
  • 12. … and is the number #1 European player in worldwide web audience Orange Restricted FR UK SP PL In America Orange.fr Orange.co.uk Orange.es Tp.pl/Orange.pl/ Neostrada.pl Wp.pl Ya.com Voila.fr Starmedia.com Rincon del Vago, El Planazo Whosegame.com Soundtribes.com Pikeo.com No asset No asset No asset Mobile only countries Orange.xx No asset … Orange portals For Orange & non-Orange customers Other generalist portals For Orange & non-Orange customers Thematic sites For Orange & non Orange customers New audience services For Orange & non Orange customers Site type Cityvox, Clust, Zapzone,Alapage, Topachats Ananova.co.uk nocoty.pl, bloog.pl Terravista.pt
  • 13. In the UK, Orange owns a large mobile and broadband customer base with growing usage trends Orange Restricted Key figures Orange UK mobile customers usage trends million customers in the UK
      • 6,2 (PAYM)
    mobile Internet Source: Orange UK Orange Digital Media Index report, December 2008 OUK Web customers usage trends: Nielsen NetRatings, Jan 09 Orange UK web customers usage trends
    • 1 billion SMS sent each month
    • 7 million MMS sent each month
    • 1 million mobile video downloads (H1 2007)
      • film being the most watched category (20%)
    • 3,2 million Orange World (Orange mobile portal)
    • users each month
    • 172 million page impressions on Orange World
    • each month
    • 4,3 million UVs (Comscore – December 2008)
    • 13 min average time spent per UV*
    • 22 page views per UV*
    • Driving categories are communication and
    • entertainment, including celebrity and film
      • 9,8 (PAYG)
      • 1,05
  • 14. Orange acquired Unanimis ad network company, reinforcing its positioning on UK online advertising market
    • Together Orange and Unanimis reach 71.5 % of the UK’s online population , that’s approximately 25.6 million unique visitors a month .
    • A cumulated market-leading reach of over 66% in UK, France, Spain and Poland
    • Unanimis was created in 2001 and has enriched and diversified its services over the years with performance-related advertising and behavioural targeting offers
    • It offers multiple advertising solutions across display, video and mobile.
    Orange Restricted 71,5 70,8 Facebook 59,6 Yahoo 56,2 MSN Unanimis + Orange
    • A leading ad network for advertisers and ad agencies in the UK
    • A leading ad network for Pan European display ad campaigns
    • An expert in Performance-based offers , which is currently the most dynamic display advertising segment and a key lever of growth for audience monetisation
    • An expert in innovative advertising solutions
    Reach of UK online population (%)
  • 15. Orange is seizing the Mobile Internet opportunity, which is expected to reach mass market in the next few years Orange Restricted Orange World France, 2008 Orange World Spain, 2009 Orange World UK, 2008 Orange World Poland, 2008 Orange World (Orange mobile portal) key figures
    • ~ 4 million active Mobile Internet users over 23M mobile users
    • ~ 3.2 million active Mobile Internet users per month over 16M mobile users (~17%)
    • ~ 1.3 million active Mobile Internet users over 11M mobile users
    • ~ 1.9 million active Mobile Internet users over 14M mobile users
  • 16. In-house, thanks to our partners, Orange has developed innovative services which are significant audience drivers Orange Restricted
    • Launch of new in-house services :
      • Pikeo: UGC photo sharing platform
      • Soundtribes, Whosegame, My content …
    • 17 widgets delivered on 3 major platforms, including for the launch of Vista
    • 20 million Orange Mail accounts
    • Launch of MySocialPlace on mobile in Q2/Q3 2008: the user is able to manage his whole community ecosystem on his mobile through a single interface
    constant innovation
    • Mobile deals signed with big players (Myspace, Facebook, Nokia Maps…)
    • 500k Orange Messenger registered users as of November 2008
    • Content partnerships with, Sky, ITN, eBay, Dating Direct, Moneysupermarket, Wikipedia
    a strong expertise in building strategic partnerships + = (1) Source: Nielsen Netratings (FR) and Comscore (US and LatAm)
  • 17.