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Orange Film Proposition
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Orange Film Proposition

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Transcript

  • 1. UK content strategy Anita Bevan Head of Content Operations anita.bevan@orange-ftgroup.com 22 October 2009 Orange Restricted
  • 2. Content strategy for audience uplift
    • Improve breadth, depth and credibility of content through new partnerships with trusted brands
    • Differentiate through experience. Create engaging user experience specific to each proposition
    • Drive content sharing, commenting and community interaction in line with orange brand positioning
    • Increase relevancy through personalisation and customisation
    • Re-shape propositions to enable portability between pc and mobile
    • Use mobile assets – identity, location, alerts etc to enrich overall experience
    Orange Restricted
  • 3. Orange Film Orange Restricted
  • 4. Meet Anne
    • Anne is a 32 year-old teacher and an Orange mobile customer
    • She likes to use her Orange Wednesdays 2 for 1 ticket offer at her local cinema
    Orange Restricted Pic of Anne with mobile
  • 5. To find out what’s showing locally Anne can use her Desktop widget…. Orange Restricted
  • 6. … or the Film Finder on orange.co.uk Orange Restricted
  • 7. … or the Film Finder on Orange World Orange Restricted
  • 8. To choose which film to see Anne can watch the trailers and read user reviews on orange.co.uk and Orange World Orange Restricted
  • 9. After she’s seen the film she can post a quick review on orange.co.uk or Orange World… Orange Restricted
  • 10. … or create an avatar and join the crowd… Orange Restricted
  • 11. Key points about the Orange Film experience
    • Orange Wednesdays proposition is at the heart of the experience
    • Proposition built on existing cinema-going behaviours
    • Customer can access wherever they are – even on Facebook
    • Experience optimised for platform
    • User-feedback becomes compelling content
    • Film audience has more than trebled following launch of new proposition, to just under 500,000
    Orange Restricted