Orange -- Audience & Advertising UK Landscape


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Orange -- Audience & Advertising UK Landscape

  1. 1. Orange presentation Audience & Online Advertising Division October 2009
  2. 2. Orange is one of the world’s leading telecom operators, with a strong presence on web, mobile and TV… Among top 30 audiences worldwide with 54 M UVs monthly in aug.2009 <ul><ul><li>26,7 million mobile broadband customers worldwide (x 3 over the past year) </li></ul></ul><ul><ul><li>2.1 million IP TV households </li></ul></ul><ul><ul><li>#1 in Europe </li></ul></ul><ul><ul><li>#2 worldwide </li></ul></ul>Source: Nielsen NetRatings. France. Spain and Comscore for worldwide and UK figures million customers worldwide mobile fixed-line broadband <ul><ul><li>125 </li></ul></ul><ul><ul><li>48.5 </li></ul></ul><ul><ul><li>12.7 </li></ul></ul><ul><ul><li>#1 Broadband operator in Europe ( #2 in the world) </li></ul></ul><ul><ul><li>#2 European Mobile network operator </li></ul></ul><ul><ul><li>Present in 12 European countries </li></ul></ul><ul><ul><li>182 million customers worldwide (142 million in Europe) </li></ul></ul>
  3. 3. Orange has a strong presence on the web and mobile especially in Europe web millions unique visitors worldwide 54 millions of mobile customers worldwide mobile 125.5 sources : August 2009 <ul><ul><li>3 rd with 21.5 MUVs </li></ul></ul><ul><ul><li>~25.6 MUVs </li></ul></ul><ul><ul><li>8 th with 7.5 MUVs </li></ul></ul><ul><ul><li>4 th with 10.7 MUVs </li></ul></ul>Reach 7 internet user out of 10 <ul><ul><li>22.8 M customers </li></ul></ul><ul><ul><li>15.6 M customers </li></ul></ul><ul><ul><li>11.2 M customers </li></ul></ul><ul><ul><li>14 M customers </li></ul></ul>
  4. 4. Orange audience is based both on generalist portal and thematic sites FR UK SP PL In America Rincon del Vago, El Planazo Wormee No asset No asset No asset Mobile only countries No asset … Orange portals Other generalist portals Thematic sites New audience services Site type Tendance-sante, Cityvox, Clust, Zapzone, For Orange and non Orange customers 2424actu
  5. 5. <ul><li>AD Europe partners are all top portals in their national markets </li></ul><ul><ul><li>with a strong presence as well in America, Africa an Asia: </li></ul></ul>Orange has built its own ad network with a pan European scale <ul><li>Orange Advertising Network </li></ul><ul><li>66% reach of the online population across UK, France, Spain and Poland </li></ul><ul><li>Orange Ad network with </li></ul><ul><li>#1 online European ad network before MSN and Yahoo! (reach) </li></ul><ul><li>160m unique visitors in Europe through Ad Europe (2) </li></ul>Source : (1) TNS Media Intelligence 2007 ; (2) United Internet Media Research “ best in class” advertising worldwide advertising
  6. 6. Orange acquired Unanimis ad network company, reinforcing its positioning on UK online advertising market <ul><li>Together Orange and Unanimis reach 71.5 % of the UK’s online population , that’s approximately 25.6 million unique visitors a month . </li></ul><ul><li>A cumulated market-leading reach of over 66% in UK, France, Spain and Poland </li></ul><ul><li>Unanimis was created in 2001 and has enriched and diversified its services over the years with performance-related advertising and behavioural targeting offers </li></ul><ul><li>It offers multiple advertising solutions across display, video and mobile. </li></ul>71,5 70,8 Facebook 59,6 Yahoo 56,2 MSN Unanimis + Orange <ul><li>A leading ad network for advertisers and ad agencies in the UK </li></ul><ul><li>A leading ad network for Pan European display ad campaigns </li></ul><ul><li>An expert in Performance-based offers , which is currently the most dynamic display advertising segment and a key lever of growth for audience monetisation </li></ul><ul><li>An expert in innovative advertising solutions </li></ul>Reach of UK online population (%)
  7. 7. Innovation is key: Orange Advertising Network and the Advertising factory <ul><li>an image of specialist (in digital advertising) towards our clients </li></ul><ul><li>Advertising Factory </li></ul><ul><li>improve Advertising Sales, Business & Operations </li></ul><ul><li>implement innovative advertising solutions on the 3 screens : Web, TV, Mobile </li></ul><ul><li>deliver performance-based & targeting Adsolutions powered by User Data </li></ul>Orange Advertising Network Ad-funded Games on Mobile Ads in SMS Interactive TV advertising Ad funded videos Ads on mobile widgets « Flashcode » experiments Advertising Factory
  8. 8. To meet our targets, we are signing key partnership deals France Telecom Group Sponsored links European Network Location Based Services Instant messaging Mobile adserving Ad repping deals Acquisition Advertising partnerhips Audience partnerships Technology partnerhips
  9. 9. thank you
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