TOC Bologna 2012: The Hardware Conundrum: How Children are Shaping the Next Generation of Mobile Devices (Matthew Growney)
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A perspective on Toys vs Tablets and how the world will react when children ultimately decide to become predominantly entertained and educated over the mobile Internet....
A perspective on Toys vs Tablets and how the world will react when children ultimately decide to become predominantly entertained and educated over the mobile Internet.
Over the years, publishers have faced a growing number of hardware platforms for licensing their digital content. The separation between tablet makers and toy makers is about to collapse with certain products. A variety of factors will set these products apart including content collection/catalog, quality user experience, aspirational brand value, price point, and the ability to remotely access content and store content in the Cloud.
This presentation will address the rapid convergence of device types from generic Asia-sourced tablets becoming simpler and cheaper, to toys becoming smarter and more complex. Both trends have their merits. In the end, the “market” (aka the child) will make their choice, thus leaving an eventual void from which one or the other has to recover.
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