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TOC Bologna 2012: Sales Trends in Kids’ Apps and eBooks
 

TOC Bologna 2012: Sales Trends in Kids’ Apps and eBooks

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In just a few years, the field of children’s apps and e-books has gone from a digital curiosity to one of the fastest-growing categories of digital content....

In just a few years, the field of children’s apps and e-books has gone from a digital curiosity to one of the fastest-growing categories of digital content.
And of course, this rapid shift also brings new insights, questions, challenges, and opportunities for those who want to play in the sandbox.

Join Kobo’s Michael Tamblyn, zuuka’s Woody Sears, and Bookigee’s Kristen McLean for an exploration of some of the most interesting trends in this rich space, including the central role of Story; the dividing line between a kids’ app and e-book, and the interesting question of who gets to define it; and the challenges of creating content in a tablet-based world where books now go head to head with every kind of media for a young user’s attention.

Speakers: Woody Sears and Michael Tamblyn. Moderated by Marco Ghezzi

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    TOC Bologna 2012: Sales Trends in Kids’ Apps and eBooks TOC Bologna 2012: Sales Trends in Kids’ Apps and eBooks Presentation Transcript

    • WHO WE AREKristen McLeanFounder & CEO – Bookigee, Inc.@BKGKristenMichael TamblynEVP Content, Sales &Merchandising – Kobo@mtamblynWoody SearsFounder - zuuka@woodysears