TOC Bologna 2012: eBooks and Apps: Managing the Collaborative Publisher/Developer Relationship
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TOC Bologna 2012: eBooks and Apps: Managing the Collaborative Publisher/Developer Relationship

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Children’s eBooks and apps offer both challenges and opportunities...

Children’s eBooks and apps offer both challenges and opportunities
for a children’s book publisher. Since developing an app or enhanced eBook is an expensive proposition, the panel will discuss the ways for a publisher to benefit from this emerging marketplace. Should they license the content to a developer, hire a developer to develop the digital version, or develop the app in collaboration with a developer? Also, since the marketplace is fragmented across retail stores managed by Apple, Google, Barnes & Noble, Amazon, and others, what is the best development and distribution strategy? The panelists will discuss these options along with the how to manage the relationship and expectations between the
publisher and the developer.
Speakers: Deborah Forte, Dominique Raccah, Rana DiOrio. Moderated by Chintu Parikh

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TOC Bologna 2012: eBooks and Apps: Managing the Collaborative Publisher/Developer Relationship Presentation Transcript

  • 1. eBooks and AppsManaging the CollaborativePublisher/Developer RelationshipRana DiOrio | Chintu Parikh | Dominique Raccah
  • 2. eBooks and Apps Managing Publisher/Developer Relationship Panelist introductions Market Landscape: Children’s Book apps and eBooks Strategic options for Publishers What to look for in a developer partner Case study: Little Pickle Press and Kite Readers Case study: Sourcebooks and Kite Readers Q &AAgenda
  • 3. eBooks and Apps Managing Publisher/Developer RelationshipMARKET LANDSCAPE
  • 4. eBooks and Apps Managing Publisher/Developer Relationship Book Fixed Layout App eBook• Interactive story • Reading telling experience• Feature • No or limited rich enhancements• App stores • eBook stores• Mass market • Book readers• Compete with other • Compete with other apps eBooks
  • 5. eBooks and Apps Managing Publisher/Developer RelationshipApp Stores* eBook Stores*• Apple App Store • iBookstore • 580K+ Active • 2500+ picture books • 61K Book Cat. (10.4%) • 990+ Enhanced children’s • 6K** Children’s books • Nook Kids• Google Play Store • 1680+ picture books • 405K Total • 660+ Read To Me • 30K Books & Reference • 40+ Read & Play• Nook Apps • Kindle Fire • 3200+ Total • 980+ children’s books • 1100+ Childrens• Amazon App Store • 31K Total • 3.4K Books & Comics • 470 ChildrensApp & eBook Store Statistics* Data as of 03/15/2012 **Estimate
  • 6. eBooks and Apps Managing Publisher/Developer Relationship• License• Outsource development• Partnership • Subsidized development fee • Revenue share on sales • Co-development & co-marketingStrategic Options for aPublisher
  • 7. eBooks and Apps Managing Publisher/Developer Relationship• Development capabilities • Features supported • Platforms/devices supported• Cost and business model• Creative capabilities• Marketing capabilities • App store connections • Marketing leverageDeveloper Considerations
  • 8. eBooks and Apps Managing Publisher/Developer RelationshipCASE STUDYLittle Pickle Press and Kite Readers
  • 9. eBooks and Apps Managing Publisher/Developer RelationshipBeing GlobalDEMONSTRATIONBeing Global App On iPad
  • 10. eBooks and Apps Managing Publisher/Developer Relationship• Preliminary requirements• Initial design• Content • Leverage existing digital assets • Additional content developed • Outsourced graphic artist • Voice over recordings• Initial development and feedback• Development of additional features and products• App review sessions • Education specialist • Focused group testing• MarketingAreas of Collaboration
  • 11. eBooks and Apps Managing Publisher/Developer RelationshipApps • Being Global [at Macworld 01/26/12] • Featured by Google, Barnes & Noble, Macworld and Sony • Bologna Digital Ragazzi and Appy Award Finalist • YFEB: In developmenteBooks • Entire catalog live on iBookstore, Nook Kids and Kindle Fire [February/March 2012] • eBooks featured within iBookstore& Nook KidsWhere are we now?
  • 12. eBooks and Apps Managing Publisher/Developer RelationshipCASE STUDYSourcebooks and Kite Readers
  • 13. eBooks and Apps Managing Publisher/Developer RelationshipDEMONSTRATIONMrs. Claus Fixed Layout eBook On iPad
  • 14. eBooks and Apps Managing Publisher/Developer Relationship• Preliminary requirements• Initial design• Content • Leverage existing digital assets • Voice over recordings• Development and feedback• Marketing • Reviews • eBook store placements• Best seller on NookAreas of Collaboration
  • 15. eBooks and Apps Managing Publisher/Developer RelationshipQ&A