TOC Bologna 2012: The Discovery Problem: Getting Your Book App Noticed in the App Store (Hermés Piqué)

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The iOS App Store has half a million apps already. On top of that, it wasn’t designed with books in mind. How do you get your book app noticed in such a hostile environment? In this session, Robot …

The iOS App Store has half a million apps already. On top of that, it wasn’t designed with books in mind. How do you get your book app noticed in such a hostile environment? In this session, Robot Media’s Head Robot Hermés Piqué shares his experience in dealing with the discovery of book apps, and provides a series of best practices to give your app a fighting chance.
Speakers: Hermes Pique (Robot Media)

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Transcript

  • 1. The Discovery Problem @hpique
  • 2. 600,000 apps in the iTunes App Store
  • 3. “About 63% of App Store downloadscome from rankings” Source: Nielsen
  • 4. “the average gain [of getting featured inrankings] is +27 in iPad and +15 in iPhone” Source: Distimo
  • 5. 1.rankings <=> featured 2. profit!
  • 6. how to get featured?
  • 7. how to get into the rankings?
  • 8. Questions?
  • 9. oh...
  • 10. poor man’s guide to solve book app discovery•why a book app?•the icon•keywords•coding discovery
  • 11. book apps2nd category in volume
  • 12. book apps6th (?) in revenue
  • 13. know thy enemy
  • 14. category
  • 15. search
  • 16. detail
  • 17. the icon
  • 18. ...is the most important design element of an app
  • 19. icon design•Simple...but detailed•Tell a story...•...without words (remember the app name is there too)•Standard = bad•Stand out
  • 20. keywords does searchlike does tablets
  • 21. keywords 101•100 characters•Do not include title and company name•Separate with commas•Be specific
  • 22. keywords 201•Test keywords and adjust•Separate with “,” but not “, ” to save chars•Include singular and plurals•Not necessary to combine keywords
  • 23. keywords 301•Use Google Keywords Tool for ideas•In-app purchase titles count as keywords (?)•Include common misspellings
  • 24. developers can help too!
  • 25. code discovery into your app•virality•cross-promotion•app size•vote reminder
  • 26. virality•Let the app help discover itself•Share content through Facebook, Twitter or e-mail•Include the app link in each outgoing message (cross-platform apps should use an “intelligent” link)
  • 27. cross-promotion•Build a network of apps•Be helpful: do not recommend an app I already have (for devs: canOpenURL)
  • 28. app size Between“as small as possible” and 20MB 50MB (use remote assets)
  • 29. vote reminders•Do not spam•After “positive” experience•See: github.com/arashpayan/ appirater
  • 30. Questions? @hpique
  • 31. Thanks!