TOC Bologna 2012: Gallimard Jeunesse, an Innovative Digital Strategy in Non-Fiction Content (Terrence Mosca)
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Taking content digital is becoming a necessity for publishers looking to keep up with their current customers’ demand for e-titles. ...
Taking content digital is becoming a necessity for publishers looking to keep up with their current customers’ demand for e-titles.
But, there is much more to the story. In this session, Terence Mosca will detail editorial and sales strategies for Gallimard Jeunesse, a French publisher that has found success taking its international print reach to an ever expanding global digital audience.
Terence will detail Gallimard Jeunesse innovative positioning on digital, being one of the leader in non-fiction, with the digital development of its collection My first discovery, and the coming release of The Louvre for kids.
Speakers: Terrence Mosca
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