For many of us – we know only one way of doing business – that based on traditional business practices of the traditional supply chain… now along comes the brave new world where the rules of content development, distribution, and consumption have changed and yet we are still trying to make it fit the old model… this is insanity – or perhaps a quick ticket to obsolescence. Maybe a great place to start is by changing the name of this very meeting to better reflect the new paradigm of consumer demand
Beyond “Discovery” Toward an insight-oriented publishing environment
Data and info 2.0 656,233 eBooks sold last month. We approach and sell B&N these books based on this data We know that men and boys are the biggest consumers at B&N of these books We have a 15% market share 2.0 1.0
Use of unique consumer research tools adapted for use in the book publishing market.
Image Testing - Mobile Device Reaction Comparison Company Confidential – For internal review only. Reaction is more cleanly positive for Design 1. The body of the design has essentially intense red – no strong dislikes – apply. However, the toolbar for that design does show strong negatives, with design 2 a better option for that area. Design 3 shows dislike of the toolbar area, and mixed reactions to the body of the design. strong like strong dislike neutral
Where does innovation and collaboration fit in?