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An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
An Artisanal Approach to Digital Publication
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An Artisanal Approach to Digital Publication

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Amanda Gomm of Digital Bindery's miniTOC Portland presentation - July 27, 2011. …

Amanda Gomm of Digital Bindery's miniTOC Portland presentation - July 27, 2011.

As publishers, we spend a lot of time choosing typefaces and formats, kerning and justifying, and setting margins, then throw it all out the window when it comes to ebooks. Understanding the constraints of the medium and accepting the ebook as its own unique art form will allow digital publishing to move from mass-produced product back into the realm of book as art. I will discuss the decisions that must be made to create a readable and design-sound ebook.

Published in: Education, Business
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  • 1. Digital Publishing<br />An Artisanal Approach<br />Presented by Amanda Gomm<br />
  • 2. Artisanal Ebook Design<br />Timeless<br />Harmony<br />Form & Function<br />Combining design aesthetics and technical expertise to realize the highest functional and aesthetic quality possible under current constraints.<br />Handcrafted<br />Classic<br />Put a bird on it<br />Attention to detail<br />Art<br />Custom<br />Beauty<br />High Quality<br />
  • 3. Quality is…<br />Marketing Hype<br />Fitness for use<br />Conformance to specifications<br />Customer Defined<br />All of the above (except a—a is evilish)<br />
  • 4. Who Defines Quality?<br /><ul><li>External Customers
  • 5. Readers
  • 6. Reviewers
  • 7. Retailers
  • 8. Librarians</li></ul>Readability<br />Versatility<br />Mobility<br />
  • 9. Who Defines Quality?<br /><ul><li>Internal Customers
  • 10. Designers
  • 11. Editors
  • 12. Project Managers</li></ul>Satisfied Readers<br />Beauty<br />Correctness<br />Versatility<br />Robust Design<br />Revenue<br />
  • 13. So What?<br /><ul><li>Readers have thousands of alternatives at their fingertips
  • 14. The Publisher’s role as gatekeeper is also filled by reviewers, social media, retailers, and the customer herself
  • 15. We no longer judge books by their covers alone. The quality of the ebook acts as a promise to the reader of the quality of content</li></li></ul><li>Artisanal Quality<br />
  • 16. Artisanal Content<br />Hint: What publishers already do<br /><ul><li>Timeliness
  • 17. Correctness
  • 18. Informative or entertaining
  • 19. Value added
  • 20. Readable
  • 21. Revenue generating</li></li></ul><li>Artisanal Performance, Conformance & Serviceability<br /><ul><li>Technical requirements are met
  • 22. Sound performance on maximum devices
  • 23. Conformance to device limitations
  • 24. Preparation for technological advances
  • 25. Readable, versatile & mobile
  • 26. Correct & robust</li></li></ul><li>Artisanal Reliability, Durability, & Continuity<br /><ul><li>Know the probability of malfunction within a certain time period
  • 27. Understand obsolescence and the inevitable and completely indifferent torrent of technology
  • 28. Decide now how to handle the economic impact of depreciation
  • 29. Mobile & versatile
  • 30. Protects revenue, versatile& robust</li></li></ul><li>Artisanal Suitability<br /><ul><li>Appropriate bells & whistles
  • 31. Readable, mobile & versatile
  • 32. Satisfies customers</li></li></ul><li>Artisanal Safety & Security<br /><ul><li>BuhBuhBuhBummmmm: DRM
  • 33. Mobile, versatile vs. Protecting revenue</li></li></ul><li>Artisanal Aesthetics<br /><ul><li>The technical constraints of eInk</li></li></ul><li>Artisanal Aesthetics<br /><ul><li>The technical constraints of EPUB & MOBI files
  • 34. The device controls:
  • 35. Interpretation of code
  • 36. Implementation of standards
  • 37. Available fonts and embeddability</li></li></ul><li>Artisanal Aesthetics<br /><ul><li>The technical constraints of EPUB & MOBI files
  • 38. The user controls:
  • 39. Font face
  • 40. Font size
  • 41. Margin size
  • 42. Leading
  • 43. Justification
  • 44. Screen rotation
  • 45. Image size</li></li></ul><li>Artisanal Aesthetics<br />The Publisher controls:<br /><ul><li>Font
  • 46. To embed or not to embed, that is the question—or it was for a while there. (Embedding fonts is so over.)
  • 47. Relative size
  • 48. Capitalization
  • 49. Style (bold, italic, underline)
  • 50. Serif, sans serif, monospace
  • 51. font-family: “Palatino”,”Times”,”LightClassic”,serif;
  • 52. font-family: “Helvetica Neue”,”Arial”,sans-serif;
  • 53. font-family: “Courier”,”Courier New”,monospace;
  • 54. Readable & versatile
  • 55. Beautiful, correct, robust & versatile</li></li></ul><li>Artisanal Aesthetics<br />Kindle<br />PMN Caecilia<br />Courier<br />Nook<br />Helvetica Neue<br />Amasis<br />Light Classic<br />Sony <br />Dutch Roman <br />Courier<br />Swiss701<br />Kobo <br />Amasis<br />Delima<br />Felbridge<br />Gil Sans<br />Rockwell<br />Avenir<br />Georgia<br />Ibooks<br />Baskerville<br />Cochin<br />Palatino<br />Times New Roman<br />Verdana<br />Stanza<br />American Typewriter<br />Applegothic<br />Arial <br />Courier<br />Courier new<br />DB LCD TEmp<br />Geeza Pro<br />Georgia<br />Heiti(J, K, SC, TC)<br />Helvetica<br />Helvetica Neue<br />HiraginoKaku Gothic <br />Marker Felt<br />Thonburi<br />Times New Roman<br />Trebuchet MS<br />Verdana<br />Zapfino<br />Ereader Fonts<br />
  • 56. Artisanal Aesthetics<br />The Publisher controls:<br /><ul><li>Font
  • 57. Chapter breaks
  • 58. Forced page breaks is the new recto
  • 59. Images
  • 60. Justification
  • 61. Size
  • 62. Horizontal Rulez
  • 63. <hr class=“sweetestrule” />
  • 64. Readable & mobile
  • 65. Beautiful & versatile</li></li></ul><li>Artisanal Aesthetics<br />The Publisher controls:<br /><ul><li>Font
  • 66. Chapter breaks
  • 67. Images
  • 68. Size
  • 69. Mobi: <img class=“pictures” hisrc=“images/picture.jpeg” alt=“My Picture” />
  • 70. Quality
  • 71. 16 shades of gray
  • 72. File > Save for Web & Devices
  • 73. Placement
  • 74. Readable
  • 75. Beautiful, Robust & Correct</li></li></ul><li>Artisanal Aesthetics<br />The Publisher controls:<br /><ul><li>Font
  • 76. Chapter breaks
  • 77. Images
  • 78. Tables
  • 79. Readability demands creative reimagining for the platform
  • 80. Fixed layout EPUB
  • 81. Only displays correctly on Apple OS
  • 82. PDF
  • 83. Downloadable content
  • 84. Readable
  • 85. Correct, beautiful, robust & versatile</li></li></ul><li>Artisanal Aesthetics<br />The Publisher controls:<br /><ul><li>Font
  • 86. Chapter breaks
  • 87. Images
  • 88. Tables
  • 89. Layout
  • 90. Leading
  • 91. Justification
  • 92. Margins
  • 93. Portrait vs. Landscape
  • 94. Columns
  • 95. Float those divs
  • 96. Readable & versatile
  • 97. Robust, beautiful & versatile</li></li></ul><li>Artisanal Availability<br />Anytime<br />Anywhere<br />
  • 98. Perceived Artisanal Quality <br />
  • 99. Discussion <br />Questions, comments, and tales of your adventures in publishing are eagerly awaited! <br />Amanda Gomm<br />amanda@digitalbindery.com<br />503.208.4745<br />www.digitalbindery.com<br />Facebook: DigitalBindery<br />Twitter: @DigitalBindery<br />Tom McCluskey<br />tom@digitalbindery.com<br />

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