An Artisanal Approach to Digital Publication
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An Artisanal Approach to Digital Publication

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Amanda Gomm of Digital Bindery's miniTOC Portland presentation - July 27, 2011....

Amanda Gomm of Digital Bindery's miniTOC Portland presentation - July 27, 2011.

As publishers, we spend a lot of time choosing typefaces and formats, kerning and justifying, and setting margins, then throw it all out the window when it comes to ebooks. Understanding the constraints of the medium and accepting the ebook as its own unique art form will allow digital publishing to move from mass-produced product back into the realm of book as art. I will discuss the decisions that must be made to create a readable and design-sound ebook.

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    An Artisanal Approach to Digital Publication An Artisanal Approach to Digital Publication Presentation Transcript

    • Digital Publishing
      An Artisanal Approach
      Presented by Amanda Gomm
    • Artisanal Ebook Design
      Timeless
      Harmony
      Form & Function
      Combining design aesthetics and technical expertise to realize the highest functional and aesthetic quality possible under current constraints.
      Handcrafted
      Classic
      Put a bird on it
      Attention to detail
      Art
      Custom
      Beauty
      High Quality
    • Quality is…
      Marketing Hype
      Fitness for use
      Conformance to specifications
      Customer Defined
      All of the above (except a—a is evilish)
    • Who Defines Quality?
      • External Customers
      • Readers
      • Reviewers
      • Retailers
      • Librarians
      Readability
      Versatility
      Mobility
    • Who Defines Quality?
      • Internal Customers
      • Designers
      • Editors
      • Project Managers
      Satisfied Readers
      Beauty
      Correctness
      Versatility
      Robust Design
      Revenue
    • So What?
      • Readers have thousands of alternatives at their fingertips
      • The Publisher’s role as gatekeeper is also filled by reviewers, social media, retailers, and the customer herself
      • We no longer judge books by their covers alone. The quality of the ebook acts as a promise to the reader of the quality of content
    • Artisanal Quality
    • Artisanal Content
      Hint: What publishers already do
      • Timeliness
      • Correctness
      • Informative or entertaining
      • Value added
      • Readable
      • Revenue generating
    • Artisanal Performance, Conformance & Serviceability
      • Technical requirements are met
      • Sound performance on maximum devices
      • Conformance to device limitations
      • Preparation for technological advances
      • Readable, versatile & mobile
      • Correct & robust
    • Artisanal Reliability, Durability, & Continuity
      • Know the probability of malfunction within a certain time period
      • Understand obsolescence and the inevitable and completely indifferent torrent of technology
      • Decide now how to handle the economic impact of depreciation
      • Mobile & versatile
      • Protects revenue, versatile& robust
    • Artisanal Suitability
      • Appropriate bells & whistles
      • Readable, mobile & versatile
      • Satisfies customers
    • Artisanal Safety & Security
      • BuhBuhBuhBummmmm: DRM
      • Mobile, versatile vs. Protecting revenue
    • Artisanal Aesthetics
      • The technical constraints of eInk
    • Artisanal Aesthetics
      • The technical constraints of EPUB & MOBI files
      • The device controls:
      • Interpretation of code
      • Implementation of standards
      • Available fonts and embeddability
    • Artisanal Aesthetics
      • The technical constraints of EPUB & MOBI files
      • The user controls:
      • Font face
      • Font size
      • Margin size
      • Leading
      • Justification
      • Screen rotation
      • Image size
    • Artisanal Aesthetics
      The Publisher controls:
      • Font
      • To embed or not to embed, that is the question—or it was for a while there. (Embedding fonts is so over.)
      • Relative size
      • Capitalization
      • Style (bold, italic, underline)
      • Serif, sans serif, monospace
      • font-family: “Palatino”,”Times”,”LightClassic”,serif;
      • font-family: “Helvetica Neue”,”Arial”,sans-serif;
      • font-family: “Courier”,”Courier New”,monospace;
      • Readable & versatile
      • Beautiful, correct, robust & versatile
    • Artisanal Aesthetics
      Kindle
      PMN Caecilia
      Courier
      Nook
      Helvetica Neue
      Amasis
      Light Classic
      Sony
      Dutch Roman
      Courier
      Swiss701
      Kobo
      Amasis
      Delima
      Felbridge
      Gil Sans
      Rockwell
      Avenir
      Georgia
      Ibooks
      Baskerville
      Cochin
      Palatino
      Times New Roman
      Verdana
      Stanza
      American Typewriter
      Applegothic
      Arial
      Courier
      Courier new
      DB LCD TEmp
      Geeza Pro
      Georgia
      Heiti(J, K, SC, TC)
      Helvetica
      Helvetica Neue
      HiraginoKaku Gothic
      Marker Felt
      Thonburi
      Times New Roman
      Trebuchet MS
      Verdana
      Zapfino
      Ereader Fonts
    • Artisanal Aesthetics
      The Publisher controls:
      • Font
      • Chapter breaks
      • Forced page breaks is the new recto
      • Images
      • Justification
      • Size
      • Horizontal Rulez
      • <hr class=“sweetestrule” />
      • Readable & mobile
      • Beautiful & versatile
    • Artisanal Aesthetics
      The Publisher controls:
      • Font
      • Chapter breaks
      • Images
      • Size
      • Mobi: <img class=“pictures” hisrc=“images/picture.jpeg” alt=“My Picture” />
      • Quality
      • 16 shades of gray
      • File > Save for Web & Devices
      • Placement
      • Readable
      • Beautiful, Robust & Correct
    • Artisanal Aesthetics
      The Publisher controls:
      • Font
      • Chapter breaks
      • Images
      • Tables
      • Readability demands creative reimagining for the platform
      • Fixed layout EPUB
      • Only displays correctly on Apple OS
      • PDF
      • Downloadable content
      • Readable
      • Correct, beautiful, robust & versatile
    • Artisanal Aesthetics
      The Publisher controls:
      • Font
      • Chapter breaks
      • Images
      • Tables
      • Layout
      • Leading
      • Justification
      • Margins
      • Portrait vs. Landscape
      • Columns
      • Float those divs
      • Readable & versatile
      • Robust, beautiful & versatile
    • Artisanal Availability
      Anytime
      Anywhere
    • Perceived Artisanal Quality
    • Discussion
      Questions, comments, and tales of your adventures in publishing are eagerly awaited!
      Amanda Gomm
      amanda@digitalbindery.com
      503.208.4745
      www.digitalbindery.com
      Facebook: DigitalBindery
      Twitter: @DigitalBindery
      Tom McCluskey
      tom@digitalbindery.com