Digital Publishing<br />An Artisanal Approach<br />Presented by Amanda Gomm<br />
Artisanal Ebook Design<br />Timeless<br />Harmony<br />Form & Function<br />Combining design aesthetics and technical expe...
Quality is…<br />Marketing Hype<br />Fitness for use<br />Conformance to specifications<br />Customer Defined<br />All of ...
Who Defines Quality?<br /><ul><li>External Customers
Readers
Reviewers
Retailers
Librarians</li></ul>Readability<br />Versatility<br />Mobility<br />
Who Defines Quality?<br /><ul><li>Internal Customers
Designers
Editors
Project Managers</li></ul>Satisfied Readers<br />Beauty<br />Correctness<br />Versatility<br />Robust Design<br />Revenue<...
So What?<br /><ul><li>Readers have thousands of alternatives at their fingertips
The Publisher’s role as gatekeeper is also filled by reviewers, social media, retailers, and the customer herself
We no longer judge books by their covers alone. The quality of the ebook acts as a promise to the reader of the quality of...
Artisanal Content<br />Hint: What publishers already do<br /><ul><li>Timeliness
Correctness
Informative or entertaining
Value added
Readable
Revenue generating</li></li></ul><li>Artisanal Performance, Conformance & Serviceability<br /><ul><li>Technical requiremen...
Sound performance on maximum devices
Conformance to device limitations
Preparation for technological advances
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An Artisanal Approach to Digital Publication

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Amanda Gomm of Digital Bindery's miniTOC Portland presentation - July 27, 2011.

As publishers, we spend a lot of time choosing typefaces and formats, kerning and justifying, and setting margins, then throw it all out the window when it comes to ebooks. Understanding the constraints of the medium and accepting the ebook as its own unique art form will allow digital publishing to move from mass-produced product back into the realm of book as art. I will discuss the decisions that must be made to create a readable and design-sound ebook.

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An Artisanal Approach to Digital Publication

  1. 1. Digital Publishing<br />An Artisanal Approach<br />Presented by Amanda Gomm<br />
  2. 2. Artisanal Ebook Design<br />Timeless<br />Harmony<br />Form & Function<br />Combining design aesthetics and technical expertise to realize the highest functional and aesthetic quality possible under current constraints.<br />Handcrafted<br />Classic<br />Put a bird on it<br />Attention to detail<br />Art<br />Custom<br />Beauty<br />High Quality<br />
  3. 3. Quality is…<br />Marketing Hype<br />Fitness for use<br />Conformance to specifications<br />Customer Defined<br />All of the above (except a—a is evilish)<br />
  4. 4. Who Defines Quality?<br /><ul><li>External Customers
  5. 5. Readers
  6. 6. Reviewers
  7. 7. Retailers
  8. 8. Librarians</li></ul>Readability<br />Versatility<br />Mobility<br />
  9. 9. Who Defines Quality?<br /><ul><li>Internal Customers
  10. 10. Designers
  11. 11. Editors
  12. 12. Project Managers</li></ul>Satisfied Readers<br />Beauty<br />Correctness<br />Versatility<br />Robust Design<br />Revenue<br />
  13. 13. So What?<br /><ul><li>Readers have thousands of alternatives at their fingertips
  14. 14. The Publisher’s role as gatekeeper is also filled by reviewers, social media, retailers, and the customer herself
  15. 15. We no longer judge books by their covers alone. The quality of the ebook acts as a promise to the reader of the quality of content</li></li></ul><li>Artisanal Quality<br />
  16. 16. Artisanal Content<br />Hint: What publishers already do<br /><ul><li>Timeliness
  17. 17. Correctness
  18. 18. Informative or entertaining
  19. 19. Value added
  20. 20. Readable
  21. 21. Revenue generating</li></li></ul><li>Artisanal Performance, Conformance & Serviceability<br /><ul><li>Technical requirements are met
  22. 22. Sound performance on maximum devices
  23. 23. Conformance to device limitations
  24. 24. Preparation for technological advances
  25. 25. Readable, versatile & mobile
  26. 26. Correct & robust</li></li></ul><li>Artisanal Reliability, Durability, & Continuity<br /><ul><li>Know the probability of malfunction within a certain time period
  27. 27. Understand obsolescence and the inevitable and completely indifferent torrent of technology
  28. 28. Decide now how to handle the economic impact of depreciation
  29. 29. Mobile & versatile
  30. 30. Protects revenue, versatile& robust</li></li></ul><li>Artisanal Suitability<br /><ul><li>Appropriate bells & whistles
  31. 31. Readable, mobile & versatile
  32. 32. Satisfies customers</li></li></ul><li>Artisanal Safety & Security<br /><ul><li>BuhBuhBuhBummmmm: DRM
  33. 33. Mobile, versatile vs. Protecting revenue</li></li></ul><li>Artisanal Aesthetics<br /><ul><li>The technical constraints of eInk</li></li></ul><li>Artisanal Aesthetics<br /><ul><li>The technical constraints of EPUB & MOBI files
  34. 34. The device controls:
  35. 35. Interpretation of code
  36. 36. Implementation of standards
  37. 37. Available fonts and embeddability</li></li></ul><li>Artisanal Aesthetics<br /><ul><li>The technical constraints of EPUB & MOBI files
  38. 38. The user controls:
  39. 39. Font face
  40. 40. Font size
  41. 41. Margin size
  42. 42. Leading
  43. 43. Justification
  44. 44. Screen rotation
  45. 45. Image size</li></li></ul><li>Artisanal Aesthetics<br />The Publisher controls:<br /><ul><li>Font
  46. 46. To embed or not to embed, that is the question—or it was for a while there. (Embedding fonts is so over.)
  47. 47. Relative size
  48. 48. Capitalization
  49. 49. Style (bold, italic, underline)
  50. 50. Serif, sans serif, monospace
  51. 51. font-family: “Palatino”,”Times”,”LightClassic”,serif;
  52. 52. font-family: “Helvetica Neue”,”Arial”,sans-serif;
  53. 53. font-family: “Courier”,”Courier New”,monospace;
  54. 54. Readable & versatile
  55. 55. Beautiful, correct, robust & versatile</li></li></ul><li>Artisanal Aesthetics<br />Kindle<br />PMN Caecilia<br />Courier<br />Nook<br />Helvetica Neue<br />Amasis<br />Light Classic<br />Sony <br />Dutch Roman <br />Courier<br />Swiss701<br />Kobo <br />Amasis<br />Delima<br />Felbridge<br />Gil Sans<br />Rockwell<br />Avenir<br />Georgia<br />Ibooks<br />Baskerville<br />Cochin<br />Palatino<br />Times New Roman<br />Verdana<br />Stanza<br />American Typewriter<br />Applegothic<br />Arial <br />Courier<br />Courier new<br />DB LCD TEmp<br />Geeza Pro<br />Georgia<br />Heiti(J, K, SC, TC)<br />Helvetica<br />Helvetica Neue<br />HiraginoKaku Gothic <br />Marker Felt<br />Thonburi<br />Times New Roman<br />Trebuchet MS<br />Verdana<br />Zapfino<br />Ereader Fonts<br />
  56. 56. Artisanal Aesthetics<br />The Publisher controls:<br /><ul><li>Font
  57. 57. Chapter breaks
  58. 58. Forced page breaks is the new recto
  59. 59. Images
  60. 60. Justification
  61. 61. Size
  62. 62. Horizontal Rulez
  63. 63. <hr class=“sweetestrule” />
  64. 64. Readable & mobile
  65. 65. Beautiful & versatile</li></li></ul><li>Artisanal Aesthetics<br />The Publisher controls:<br /><ul><li>Font
  66. 66. Chapter breaks
  67. 67. Images
  68. 68. Size
  69. 69. Mobi: <img class=“pictures” hisrc=“images/picture.jpeg” alt=“My Picture” />
  70. 70. Quality
  71. 71. 16 shades of gray
  72. 72. File > Save for Web & Devices
  73. 73. Placement
  74. 74. Readable
  75. 75. Beautiful, Robust & Correct</li></li></ul><li>Artisanal Aesthetics<br />The Publisher controls:<br /><ul><li>Font
  76. 76. Chapter breaks
  77. 77. Images
  78. 78. Tables
  79. 79. Readability demands creative reimagining for the platform
  80. 80. Fixed layout EPUB
  81. 81. Only displays correctly on Apple OS
  82. 82. PDF
  83. 83. Downloadable content
  84. 84. Readable
  85. 85. Correct, beautiful, robust & versatile</li></li></ul><li>Artisanal Aesthetics<br />The Publisher controls:<br /><ul><li>Font
  86. 86. Chapter breaks
  87. 87. Images
  88. 88. Tables
  89. 89. Layout
  90. 90. Leading
  91. 91. Justification
  92. 92. Margins
  93. 93. Portrait vs. Landscape
  94. 94. Columns
  95. 95. Float those divs
  96. 96. Readable & versatile
  97. 97. Robust, beautiful & versatile</li></li></ul><li>Artisanal Availability<br />Anytime<br />Anywhere<br />
  98. 98. Perceived Artisanal Quality <br />
  99. 99. Discussion <br />Questions, comments, and tales of your adventures in publishing are eagerly awaited! <br />Amanda Gomm<br />amanda@digitalbindery.com<br />503.208.4745<br />www.digitalbindery.com<br />Facebook: DigitalBindery<br />Twitter: @DigitalBindery<br />Tom McCluskey<br />tom@digitalbindery.com<br />
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