Your SlideShare is downloading. ×
Observation Lab
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Observation Lab

93
views

Published on

Assignment #2 for the "Crash Course on Creativity"

Assignment #2 for the "Crash Course on Creativity"


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
93
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. Observation Lab Oscar Pekelder the Netherlands “Crash Course on Creativity” assignment #2 Stanford University
    • 2. hardwareelectronicscheesesoftdrugs storessoap & cosmeticsfood & non-food
    • 3. entrance business museum tastehistoric smell messy
    • 4. first impression work explore touristexperience relax necessity
    • 5. displaySurprisingly, only two out of six stores had sales articles.
    • 6. stafftoolman techy local friend expat student
    • 7. color schemescool art farm historic nature sale
    • 8. experience
    • 9. time … wanting to spend because of atmosphere, staff, products, ...
    • 10. other observations few vs. many products exclusivity vs. competition experience vs. price only 2 stores had sales articles one-time vs. returning customers tourists vs. locals cheapest article from € 0,01 to € 17,95 impact of space & cleanliness different perceptions of servicebest brand (apple) does not use store advertisement