Reducing rx abuse_at_the_community_level

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Education & Advocacy Track, National Rx Drug Abuse Summit, April 2-4, 2013. Reducing Rx Abuse at the Community Level: A Comprehensive Coalition Approach presentation by Craig PoVey and Mary Elliott

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Reducing rx abuse_at_the_community_level

  1. 1. Reducing  Rx  Abuse  at  the   Community  Level:  A  Comprehensive  Coali;on  Approach   April  2  –  4,  2013   Omni  Orlando  Resort     at  ChampionsGate   1  
  2. 2. Learning  Objec;ves  (part  1)    1.  Describe  how  coali@ons  can  iden@fy  specific    condi@ons  in  their  communi@es.    2.  Prepare  comprehensive,  evidence-­‐based    strategies  to  address  the  local  condi@ons.    3.  Demonstrate  coali@on  capacity  to  prevent  Rx    drug  abuse  in  their  communi@es.   2  
  3. 3. Learning  Objec;ves  (part  2)    1.  Describe  how  coali@ons  unify  efforts  to  get  bigger  bang  for  their  dollar    2.  Establish  a  model  that  has  proven  to  enhance  sustainability    3.  Increase  capacity  to  prevent  Rx  drug  abuse  in  your  own  community  and  surrounding  community   3  
  4. 4. MEET  UTAH!   Craig  PoVey    State  Px  Administrator    Steve  Wright     Social  Issues  Director   4  
  5. 5. UTAH  AND  CADCA  •  In  2003,  Coali@ons  throughout  the  state  wanted  to   pool  resources  •  Underage  drinking  was  priority,  but  no  single   coali@on  could  afford  a  media  campaign  •  State,  County,  Coali@on,  Private  =  Million  Dollar   Project-­‐  ParentsEmpowered.org   5  
  6. 6. ACROSS  ALL  AUDIENCE  TM   Parents/ Guardians Business Public Leaders Leaders Teachers Children Law Enforcement 6  
  7. 7. PARENTSEMPOWERED.ORG  -­‐  HALO   7  
  8. 8. PARENTSEMPOWERED.ORG  –  PRINT  ADS   8  
  9. 9. ONE  TIME  $  TO  ONGOING  LAW  •  2006  Funded  •  2007  Funded  again—Currently  @ed  to  alcohol  tax  •  Heart  of  the  campaign  is  local  coali;on  involvement,   support  and  use   9  
  10. 10. PARENTSEMPOWERED.ORG  –  MEDIA  MONTAGE   10  
  11. 11. EXAMPLES  OF  LOCAL  ADJUSTMENTS   11  
  12. 12. USEONLYASDIRECTED.ORG  -­‐  RX   12  
  13. 13. PRESCRIPTION  DRUG  ABUSE  –  USEONLYASDIRECTED.ORG   DEEP  POOL   OF  ACCURATE   INFORMATION   UPCOMING   LOCAL  EVENTS   TALK  TO   A  SPECIALIST  VIDEO  TIPS  AND  LESSONS   RELATED     ARTICLES   LOCAL  AND   NATION   LIST  OF  COMMUNITY   RELATED   SUPPORT   NEWS   13  
  14. 14. Rough  Beginnings  •  Department  of  Health  •  Division  of  Substance  Abuse  •  Mothballed  •  Parents  Empowered  Model  and  Coali@on   Mobiliza@on  and  Organiza@on   14  
  15. 15. RESEARCH  AND  MEASUREMENT  (PEmp  Model   15  
  16. 16. “PEMP”  Model  •  Engaged  Local  Coali@ons  through  CSAP’s  SPF,   SAPT,  DFC,  State  and  Local  Dollars  •  Funding  increased,  from  225,000  (to  zero)  to   $800,000.00!    •  Decrease  in  deaths  •  Increase  in  awareness  of  appropriate  disposal  •  Raised  awareness  of  danger  of  sharing  •  Raised  awareness  that  Rx  as  dangerous  at  street   drugs   16  
  17. 17. Take  Back  Events  •  2011,  6,550  Lbs  of  Rx  Drugs  •  Increased  number  of  take  back  events  every   year  •  2012  at  least  one  per  county   17  
  18. 18. Laws  Passed  in  Utah  •  All  Prescribers  to  akend  4  hours  of  Substance   Abuse  Classes  •  New  Prescribers  must  register  with  Utah’s   Control  Substance  Database  (PMP)  •  April,  clean  out  your  cabinet  month  in  Utah  •  DUI  law  clarified  re  drugged  driving   18  
  19. 19. THE  THEORY  OF  REASONED  ACTION   The secret to long-term sustainable social change.  RAISE ALTERAWARENESS   ATTITUDES  Increase knowledge. Audience Contemplate information.sees and hears drinking Anti-underage drinking beliefprevention message. strengthened. EVALUATION & MEASUREMENT  MODIFY SHIFTBEHAVIOR   INTENTIONS  Sustain/advocate. Increase Commit, recommit.audience involvement and Determination to help kids staymonitoring. alcohol-free. 19   19  
  20. 20. USEONLYASDIRECTED.ORG  –  BEAR  TRAP   20  
  21. 21. USEONLYASDIRECTED.ORG  –  PILL  BOTTLE   21  
  22. 22. USEONLYASDIRECTED.ORG   22  
  23. 23. Q&A  Mary  Elizabeth  Elliok   MellioB@cadca.org   Craig  PoVey   CLPoVey@Utah.gov    Steve  Wright     Steve.wright@rrpartners.com   23  
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