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Youth And Social Media: It's All About Them

by Ohio Public Library Information Network on Aug 12, 2009

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What are kids and teens doing online? Are they all on MySpace now? Do they actually use the computer to do any homework? There has proven to be a huge gap between what adults believe kids are doing on ...

What are kids and teens doing online? Are they all on MySpace now? Do they actually use the computer to do any homework? There has proven to be a huge gap between what adults believe kids are doing on the net and what they're actually doing. Find out where the kids are online, what they're doing there and how your library might be able to tie into those behaviors.

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Canadian artist Melanie Coles built a large image of the iconic "Waldo" onto a rooftop at an undisclosed location in Vancouver, British Columbia, Canada. The image was intended to be later searched out through interactive mapping applications like Google Earth and Google Maps. Our whole perspective has changed! Just 5 years ago this would have been a crazy thing, but now businesses do it all the time. Let’s take a look at other ways our perpective has changed or is changing, as far as technology goes. This was illustrated by my co-worker’s daughter…” “Not a whole lot... her computer, her iPod, her cell phone, video games, that's it pretty much.”
GeekDad 100 Things Your Kids May Never Know About By Nathan Barry http://www.wired.com/geekdad/2009/07/100-things-your-kids-may-never-know-about/
Perhaps no other group is as entrenched in that technology as teens, who were just being born when that first Web browser came to be and were in first grade when the first Palm Pilot went on the market.
I talk about changing our perspective; technology is not just about accessing music, games, entertainment or information any more. It’s about connecting to each other. This stuff used to be called Web 2.0, now called social media “ Social networking penetration with teens close to 100%” Ad Age 2007
First gen Internet parents/teachers/librarians We’re in new territory and aren’t sure what to do. And it doesn’t help that this stuff changes every second!
Larry D. Rosen, Ph.D Author of Me, MySpace and I: Parenting the Net Generation “ Parents have a total misconception about what their kids are doing online.” “ They don't know how much time they're spending. They don't have the breadth of what's happening to the kids online. They think the kids are being attacked by predators all the time. They are way over-concerned about the technology that the kids are using.”
“Parents are in the dark when it comes to knowing what their kids are doing online. They don’t have a clue how much time their kids are spending online,” said Marian Merritt, internet safety advocate for Symantec. Though US adults estimate that 6% of their children have been approached online by a stranger, 16% of US children report being approached. About four in 10 (42%) US teens age 13-17 say they have received an online request for personal information. "We tend to forget that it offers our children a source of independence, a way to explore the world, and helps them meet friends whom they could not meet in their real world. As parents, we need to help them explore the positive opportunities the Internet offers them, and to reduce the risks."
“Everything is so different from year to year. No wonder the parents are afraid.” (Dr. Rosen)
"In May 2009, children aged 2-11 comprised nearly 16 million, or 9.5 percent, of the active online universe according to Nielsen Online. Since 2004, the number of kids online has increased 18 percent, as compared to 10 percent for the total active universe, with a fairly even split between boys and girls. The growth of children online outpaces the overall growth of children in the U.S., where kids under 14 are projected to decrease by 1 percent from 2004 to 2010 (according to the U.S. Census Bureau, from 7/04 - 7/10 projection)."
http://blog.nielsen.com/nielsenwire/online_mobile/growing-up-and-growing-fast-kids-2-11-spending-more-time-online/ Time spent online among children aged 2-11 increased 63 percent in the last five years, from nearly 7 hours in May 2004 to more than 11 hours online in May 2009. Time spent among kids outpaced the increase for the overall population, which grew 36 percent in the last five years
Norton Online Living Report by Symantec . (2008) What’s more, 41% of respondents age 13-17 say their parents have no idea what they do online, and only 33% of parents worldwide say they set parental controls and monitor their children’s online activities. Statistically, lots of room for kids to get away with all kinds of things! Perhaps surprisingly though, this is not generally the case.
Norton Online Living Report About a third (35%) of US online children age 8-17 have made friends online. That percentage increases as kids get older: 50% of US teens age 13-17 report making online friends. Some 33% of kids 8-17 report that they prefer to spend at least as much time with their online friends as their offline friends.
Norton Online survey Shopping. About one in three US children (35%) report being “very confident” or “confident” in shopping online. That number is 69% among children in China.
More than three fourths (76%) of US teens age 13-17 “constantly,” “frequently” or “sometimes” visit social-networking sites. Worldwide, about half of boys (51%) and girls (48%) do so.
So what is your precious under 15 year old doing these days (80% of all registered users of virtual worlds are teenagers..). Habbo Hotel, the grand daddy of them all (and was a case study already inour book Communities Dominate Brands) is still the biggest, and now has 135 M users. Note that this is about 10% of all internet users. Are kids registered to play in the virtual playground of Habbo. Wow. But they are not alone, no way (way! no way! Whey! No Wh-hey!). Neopets (average age 11) has 54 M users (Gosh, thats the size of the total population of Italy). Stardoll (age 15) has 34 M. Club Penguin (age 12) has 28 M. Wee World (14) has 27 M. And so it goes, Girl Sense, Nicktropolis, Whyville, goSupermodel, Spineworld etc etc etc. Millions and millions. Kids. All under the age of 15. Meanwhile Second LIfe you ask? Is biggest adult aged virtual world, smaller than all those, at only 19M users.. http://www.daynuv.com/?p=95
It is widely believed that teenagers are spending more time with digital media, including text messaging, video sites like YouTube and newer socially driven sites like Facebook and Twitter. But Nielsen throws out that theory, finding instead that teenagers “watch more TV than ever, with usage up 6% over the past five years in the U.S,” according to The Hollywood Reporter. They may be watching more TV than ever, but American teens aren’t the world’s biggest couch potatoes, according to Nielsen; that title goes to South African and Indonesian teens. Television watching, a group activity, is also being replaced in large numbers with Internet browsing, according to Pew.
It’s true: the media universe is expanding for teens. Social networks play an increasingly important role and now many teens access the Web over their phones (37% in the U.S.)
If you’re under 25 and use Twitter, you’re not the source of the site’s tremendous growth. ne quarter of US Internet users are under 25, Nielsen says, but only 16% of Twitter users lie in that age range. While Nielsen is only measuring people who visit Twitter.com (not desktop and mobile clients), the analytics firm additionally claims that over 90% of TweetDeck ( ) users are over 25, making it unlikely that there are masses of uncounted young people on third-party Twitter apps.
(about half of U.S. teens use Facebook) Twice the size of mySpace, and is now the 4 th most popular site in the US
(Talk about Bloom-Carroll and MySpace being most popular) But look at these stats…not that many kids!
Online video, meanwhile, has experienced “[t]orrid growth” among teenagers, Nielsen revealed, but the amount of online video teens watch still “lags behind” the amount that adults 18 to 44 watch. Teens watch less online video than most adults, but the ads are highly engaging to them: Teens spend 35% less time watching online video than adults 25–34, but recall ads better when watching TV shows online than they do on television
Rural high school Near Lancaster Median income is $35,509 91% own a cell phone 83% text Most important thing EVER Overwhelmingly, the over 100 students I talked to said that the cell phone was the most important technological development in their lifetime Followed by the iPod, then the Internet The cell phone has become a primary mode of socializing for teens and they will often avoid contact with peers that don't have cell phones, according to a study by Context. The Baltimore company uses anthropologists to study consumer trends.
teenagers were so immersed in the technology that they often saw little difference between meeting face to face and talking on the phone. In the study, teens who had no cell phones and whose numbers were not included in someone's phone book could pretty much write off the possibility of speaking with any of the teens with cell phones, a group Blinkoff refers to as "mobiles." "If you don't use the technology, you are not part of the class," he said. "If you are not a name or number on my phone book, then you are not on my radar screen."
Many teens have ZERO interest in interacting with teachers on social network sites, but there are also quite a few who are interested in interacting with SOME teachers there. Still, this is primarily a social space and their interactions with teachers are primarily to get more general advice and help. In some ways, its biggest asset in the classroom is the way in which its not a classroom tool and not loaded this way. Given that teens don't Friend all of their classmates, there are major issues in terms of using this for groupwork because of boundary issues. Depends on the teen, but many are happy to connect with adults who don't directly hold power over them or who they "trust" - aunts, older cousins, youth pastors, "cool" teachers, etc.
@lazygal: Do they really care about/use school library websites? Twitter? Pageflakes? Libguides? or only if teacher insists? Nope, they don't. All but Twitter are categorized as school tools and are only used when absolutely necessary and Google won't suffice.
DIFFERENCES IN WHAT WE PERCEIVE AND WHAT HAPPENS And they are not Internet addicts. On the contrary, teens are well below average in time spent on the Internet each month, according to the report. Teens spend “less than half of the 29 hours and 15 minutes” per month that the average user spends on the Internet, The Hollywood Reporter explained. Teens love the Internet…but spend far less time browsing than adults: Teens spend 11 hours and 32 minutes per month online—far below the average of 29 hours and 15 minutes.
Another scenario that many imagine is that teens like to consume more than one medium at a time, but Nielsen said this isn’t true, either. In fact, according to their report, this image is “grossly misrepresentative.” Teens are actually “more likely than adults to use their media one at a time.”
Teens time-shift video with DVRs and they place-shift on their video MP3 players. Yet teens are not unique in this media revolution. The media experience has evolved and cross-platform engagement will be critical to reaching all consumers, not just teens. Media innovations have impacted everyone’s experience—not just the HighSchool Musical set
“What does this mean to me, Laura?”
Nielsen, a leading market and consumer analysis company, concluded that organizations shouldn’t “get too caught up in the hype of digital media usage ,” The Hollywood Reporter, which is owned by Nielsen, explained.
No magic solutions or locations here! Consider Facebook, MySpace. But don’t friend them; let them friend you. (And be VERY careful with what you post!!) This is a touchy area "There are so many kids who are stubborn against anything teachers say, who are struggling in the classroom and refuse to ask for help," Turner said. "When it's so hard to reach these kids, why would you remove any of the weapons at your disposal to make a difference?" –Teacher Randy Turner who teaches English at South Middle School in Joplin, Missouri 2) Cell phones might as well be an appendage. Don’t let students abuse them, but understand that in the very near future mobile devices will be the primary way that people (not just kids) get online. Lib Services will HAVE to become mobile soon. 3) They’re not coming. Like most adults, they want well-established communities where their friends are. Another blog, site, etc won’t be worth it
So don’t reconfigure the playbook. Discard the assumption that, as a rule, teens are “alien” and plan for them as you would any demographic segment— with careful attention and calculus, not panic. Keep your eye on the averages, keep your head on your shoulders, and before you rewire your system, remind yourself: Teens are people, too.--Nielsen

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Dino Demopoulos , Engagement Planner at BBDO/Proximity 2 years ago

Youth And Social Media: It’s All About Them — Presentation Transcript

Youth & Social Media It’s All About Them Laura Solomon , MCIW, MLS Library Services Manager Ohio Public Library Information Network (OPLIN) [email_address] .
Our perspective has changed
Today’s technology
Teen Laura’s technology
Laura’s mom’s technology
Things kids may never know about:
- Using an encyclopedia
- Using a road atlas
- Filling out an order form by hand, putting it in an envelope and posting it
- Privacy
- Not knowing exactly what all of your friends are doing and thinking at every moment
- http://www.wired.com/geekdad/2009/07/100-things-your-kids-may-never-know-about/
In the womb?
What’s changed? CONNECTIONS
First gen Internet grownups
More from Rosen clueless
“… a global digital divide between parents and their cyber-savvy children.”
- More kids approached by strangers
- 4 in 10 have fielded personal info requests
- But: don’t ignore the benefits
Parents fear what they don’t understand
Growth rate of kids online outpaces overall internet population
Kids are spending more time online
Parents: out of touch?
What are they doing ?
Friends
Shopping
Social networking
Virtual worlds Source: http://www.daynuv.com/?p=95
Kids’ view
Still watching TV…a lot
What about social media?
What about Twitter?
What about Facebook?
What about MySpace ?
Online video explodes
What about cell phones ?
A new “ digital divide ”
- Cell No Cell
The future ? http://www.youtube.com/v/CPIbGnBQcJY#
Do kids want us in cyberspace?
What about school/library websites ?
- Only if the teacher insists!
- Only if Google won’t do the job
Who’s the addict?
Lack of multi-tasking
Not just kids
Don’t get caught up in the hype
What can you do ?
- DO consider being there, but don’t push
- DO recognize that cell phone are culturally integrated
- DON’T create more sites and blogs
- DON’T tweet just for kids
- DO stay on top of what’s happening
“Don’t reconfigure the playbook” Source: http://www.flickr.com/photos/avinashkunnath/3080013614/
Questions?
- Laura Solomon
- Library Services Manager
- Ohio Public Library Information Network (OPLIN)
- [email_address]
- Twitter: laurasolomon
- “ What Does This Mean to Me, Laura?” http://www.oplin.org/meanlaura
- Slides will be at http://www.slideshare.net/OPLIN