• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Writing for the Web
 

Writing for the Web

on

  • 352 views

 

Statistics

Views

Total Views
352
Views on SlideShare
352
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • From a presentation by Aaron Schmidt of the blog Walking Paper
  • From Jakob Neilsen On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. http://www.useit.com/alertbox/percent-text-read.html
  • “ Get rid of half the words on each page, then get rid of half of what's left."
  • Look at the back of the book
  • They flash because of their ability to create curiosity. And not just a little bit of curiosity, but a massive amount of curiosity. Sean D'Souza (marketer) writing for CopyBlogger.com (http://www.copyblogger.com/irresistible-bullet-points/)
  • Take your product/service. Split it into five or seven parts and pull out the most important highlights or benefits. (http://www.copyblogger.com/irresistible-bullet-points/)
  • Less scrolling
  • Can also be applied to URLs
  • No all-caps
  • No exclamation points
  • No “click here”
  • Spell out library acronyms.  Customers do not know what OPLIN is; only librarians do.
  • Write clearly! Extra words and jargon can really hurt your organizational image. Siegel+Gale recently completed a year long study of 1,214 American homeowners and investors that shows huge demand for simple, plainEnglish communications .  A few interesting quotes: Fully 84% of all consumers say they are more likely to trust a company that uses jargon-free, plain English in communications. http://www.commoncraft.com/study-americans-overwhelmingly-demand-simple-communications
  • Keep it conversational
  • Write in the active voice
  • What’s in it for them? What’s the payoff?
  • Take those highlights or benefits and put a “why” or “how” before each one. (http://www.copyblogger.com/irresistible-bullet-points/)

Writing for the Web Writing for the Web Presentation Transcript

  • Writing for the Web (A.K.A. “Trying to get people to give a darn”) Laura Solomon Library Services Manager OPLIN [email_address]
  • You can:
    • Keep their attention
    • Not turn them off
    • Write more convincingly
  • From Aaron Schmidt, walkingpaper.org
  • L E N G T H
  •  
    • On average, web users read almost 100% of a page’s content only if it is 25 words or less .
  • Krug’s Third Law of Usability
  •  
  •  
  • http://mrs.oshimbo.com/2010/10/10thingsidontlike.html
  •  
  • “… bullets are like flashing Christmas lights”
  •  
  • LESS NOISE
  • MORE PROMINENCE
    • Less
    • Page
    • Length
    • http://www.yourlibrary.org/node/11452?ddbox00=429&ddbox01=464&x=73&y=13
    • http://www.yourlibrary.org/reference
  • Q U A L I T Y
  • PLEASE STOP SCREAMING AT ME. Please?
    • Harry Potter Party at the Main Library Thursday, July 14, at 3 p.m.!!!!!!!!
    • Click here
    • Click here to access your account
    • Access your account
  • http://www.scribendi.com/advice/the_correct_use_of_acronyms.en.html
    • 84% are more likely to trust you
    • 60% + are more likely to be interested in what you are selling/saying
  •  
    • Content should not be written by passive-voiced staff members.
    • Write in the active voice.
  • Selling your content
  •  
  •  
    • Learn more about the library’s research databases
    • How to make your research faster & more productive
    • HOW or WHY
    • and BENEFIT
    • = WIN*
    • * ($how||$why)+$benefit=$win
  • (Get specific, too)
    • The library has storytime
    • Why your child needs storytime
    • How to increase your child’s literacy
  • Practice