Web 2.0:  The Stuff That Really Matters Laura Solomon, MCIW, MLS Library Services Manager OPLIN [email_address] SLIDES ARE...
Web 2.0: <ul><li>Why you can’t ignore it any more </li></ul><ul><li>Where your library probably needs to be </li></ul><ul>...
Why you  can’t  ignore Web 2.0 any more web 2.0 Web 2.0 Web 2.0
Patrons  want  you there <ul><li>93%  think your library should have a presence in social media </li></ul><ul><li>85%  bel...
<ul><li>“ Social media is the new customer service. “ </li></ul><ul><li>--Ben McConnell,  Church of the Customer  blog </l...
<ul><li>Potential to reach your library’s two </li></ul><ul><li>hardest-to-reach  </li></ul><ul><li>demographics </li></ul>
<ul><li>“It's as simple as this - people want help and information where they are, not where they have to trek to. “ </li>...
Libraries are  not  intruders
It comes down to listening and responding. <ul><li>PR is no longer a  monologue. </li></ul><ul><li>It’s a  conversation. <...
Be  prepared.   (It’s rough out there.)
<ul><li>“ The direct, unfiltered, brutally honest nature of much online discussion is black gold…Texas tea to companies th...
So which to choose?
 
TOO MUCH !!!!!!!!
 
“Don’t friend me!”—David Lee King <ul><li>Who   are you trying to connect with?   </li></ul><ul><li>What  message  do your...
General social networking
Broadcast your library.
Microblogging  with a macro reach
Pew on Twitter…
Twitter:  doing it right
What about  blogging? <ul><li>“ Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve ...
The dark side of social media Be careful of what you say.
Getting buy-in from administration
Helpful stats
Accentuate the negative
Tout the competition
Recommend more than one platform
Explain brandjacking
Have a proposal ready
Measuring ROI
What are we measuring? <ul><li>Quantitative </li></ul><ul><li>Qualitative </li></ul>
Quantitative <ul><li>Questions: </li></ul><ul><ul><li>Are we currently part of conversations about our library? </li></ul>...
Quantitative <ul><li>You could measure: </li></ul><ul><ul><li>Number of friends/followers/connections in a given period </...
Real world examples
 
 
 
 
 
Web 2.0:  The Stuff That Really Matters Laura Solomon, MCIW, MLS Library Services Manager OPLIN [email_address] SLIDES ARE...
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Web 2.0: The Stuff That Matters

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Chances are, you've heard a lot about Web 2.0. But often, important questions go unanswered. Which services are actually worth putting effort into? How can you sell these ideas to administrators and staff? What (successful) examples are out there as models? Get answers to these questions and maximize your library's involvement on the Web.

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  • Transcript of "Web 2.0: The Stuff That Matters"

    1. 1. Web 2.0: The Stuff That Really Matters Laura Solomon, MCIW, MLS Library Services Manager OPLIN [email_address] SLIDES ARE AT http://www.slideshare.net/OPLIN
    2. 2. Web 2.0: <ul><li>Why you can’t ignore it any more </li></ul><ul><li>Where your library probably needs to be </li></ul><ul><li>How to get buy-in from administration </li></ul><ul><li>How to measure ROI </li></ul><ul><li>Real world examples </li></ul>
    3. 3. Why you can’t ignore Web 2.0 any more web 2.0 Web 2.0 Web 2.0
    4. 4. Patrons want you there <ul><li>93% think your library should have a presence in social media </li></ul><ul><li>85% believe that your library should interact with them via social media </li></ul><ul><li>56% say they feel a stronger connection with and better served by companies when they can interact with them in a social media environment </li></ul>
    5. 5. <ul><li>“ Social media is the new customer service. “ </li></ul><ul><li>--Ben McConnell, Church of the Customer blog </li></ul>
    6. 6. <ul><li>Potential to reach your library’s two </li></ul><ul><li>hardest-to-reach </li></ul><ul><li>demographics </li></ul>
    7. 7. <ul><li>“It's as simple as this - people want help and information where they are, not where they have to trek to. “ </li></ul><ul><li>--Stephen Abrams </li></ul>
    8. 8. Libraries are not intruders
    9. 9. It comes down to listening and responding. <ul><li>PR is no longer a monologue. </li></ul><ul><li>It’s a conversation. </li></ul>
    10. 10. Be prepared. (It’s rough out there.)
    11. 11. <ul><li>“ The direct, unfiltered, brutally honest nature of much online discussion is black gold…Texas tea to companies that want to spot trends or find out what customers really think.” </li></ul><ul><li>-The Economist, March 11, 2006 </li></ul>
    12. 12. So which to choose?
    13. 14. TOO MUCH !!!!!!!!
    14. 16. “Don’t friend me!”—David Lee King <ul><li>Who are you trying to connect with? </li></ul><ul><li>What message do your friends send? </li></ul>
    15. 17. General social networking
    16. 18. Broadcast your library.
    17. 19. Microblogging with a macro reach
    18. 20. Pew on Twitter…
    19. 21. Twitter: doing it right
    20. 22. What about blogging? <ul><li>“ Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug.” </li></ul><ul><li>– Paul Boutin, Wired </li></ul>
    21. 23. The dark side of social media Be careful of what you say.
    22. 24. Getting buy-in from administration
    23. 25. Helpful stats
    24. 26. Accentuate the negative
    25. 27. Tout the competition
    26. 28. Recommend more than one platform
    27. 29. Explain brandjacking
    28. 30. Have a proposal ready
    29. 31. Measuring ROI
    30. 32. What are we measuring? <ul><li>Quantitative </li></ul><ul><li>Qualitative </li></ul>
    31. 33. Quantitative <ul><li>Questions: </li></ul><ul><ul><li>Are we currently part of conversations about our library? </li></ul></ul><ul><ul><li>How are we currently talked about versus other libraries? </li></ul></ul><ul><li>Were we able to: </li></ul><ul><ul><li>Build better relationships with our key audiences? </li></ul></ul><ul><ul><li>Participate in conversations where we hadn’t previously had a voice? </li></ul></ul><ul><ul><li>Move from a running monologue to a meaningful dialogue with patrons? </li></ul></ul>Qualitative example: Measuring conversation “ How to Measure Social Media ROI for Business”-- July 31st, 2008 | by Aaron Uhrmacher http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/
    32. 34. Quantitative <ul><li>You could measure: </li></ul><ul><ul><li>Number of friends/followers/connections in a given period </li></ul></ul><ul><ul><li># of people subscribed to your feeds (Feedburner.com) </li></ul></ul><ul><ul><li># of people bookmarking your library’s online content (Delicious.com) </li></ul></ul><ul><ul><li># of people favoriting your YouTube videos </li></ul></ul>Quantitative example: Measuring metrics “ How to Measure Social Media ROI for Business”-- July 31st, 2008 | by Aaron Uhrmacher http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/
    33. 35. Real world examples
    34. 41. Web 2.0: The Stuff That Really Matters Laura Solomon, MCIW, MLS Library Services Manager OPLIN [email_address] SLIDES ARE AT http://www.slideshare.net/OPLIN

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