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Web 2.0: The Stuff That Matters
 

Web 2.0: The Stuff That Matters

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Chances are, you've heard a lot about Web 2.0. But often, important questions go unanswered. Which services are actually worth putting effort into? How can you sell these ideas to administrators and ...

Chances are, you've heard a lot about Web 2.0. But often, important questions go unanswered. Which services are actually worth putting effort into? How can you sell these ideas to administrators and staff? What (successful) examples are out there as models? Get answers to these questions and maximize your library's involvement on the Web.

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Web 2.0: The Stuff That Matters Web 2.0: The Stuff That Matters Presentation Transcript

  • Web 2.0: The Stuff That Really Matters Laura Solomon, MCIW, MLS Library Services Manager OPLIN [email_address] SLIDES ARE AT http://www.slideshare.net/OPLIN
  • Web 2.0:
    • Why you can’t ignore it any more
    • Where your library probably needs to be
    • How to get buy-in from administration
    • How to measure ROI
    • Real world examples
  • Why you can’t ignore Web 2.0 any more web 2.0 Web 2.0 Web 2.0
  • Patrons want you there
    • 93% think your library should have a presence in social media
    • 85% believe that your library should interact with them via social media
    • 56% say they feel a stronger connection with and better served by companies when they can interact with them in a social media environment
    • “ Social media is the new customer service. “
    • --Ben McConnell, Church of the Customer blog
    • Potential to reach your library’s two
    • hardest-to-reach
    • demographics
    • “It's as simple as this - people want help and information where they are, not where they have to trek to. “
    • --Stephen Abrams
  • Libraries are not intruders
  • It comes down to listening and responding.
    • PR is no longer a monologue.
    • It’s a conversation.
  • Be prepared. (It’s rough out there.)
    • “ The direct, unfiltered, brutally honest nature of much online discussion is black gold…Texas tea to companies that want to spot trends or find out what customers really think.”
    • -The Economist, March 11, 2006
  • So which to choose?
  •  
  • TOO MUCH !!!!!!!!
  •  
  • “Don’t friend me!”—David Lee King
    • Who are you trying to connect with?
    • What message do your friends send?
  • General social networking
  • Broadcast your library.
  • Microblogging with a macro reach
  • Pew on Twitter…
  • Twitter: doing it right
  • What about blogging?
    • “ Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug.”
    • – Paul Boutin, Wired
  • The dark side of social media Be careful of what you say.
  • Getting buy-in from administration
  • Helpful stats
  • Accentuate the negative
  • Tout the competition
  • Recommend more than one platform
  • Explain brandjacking
  • Have a proposal ready
  • Measuring ROI
  • What are we measuring?
    • Quantitative
    • Qualitative
  • Quantitative
    • Questions:
      • Are we currently part of conversations about our library?
      • How are we currently talked about versus other libraries?
    • Were we able to:
      • Build better relationships with our key audiences?
      • Participate in conversations where we hadn’t previously had a voice?
      • Move from a running monologue to a meaningful dialogue with patrons?
    Qualitative example: Measuring conversation “ How to Measure Social Media ROI for Business”-- July 31st, 2008 | by Aaron Uhrmacher http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/
  • Quantitative
    • You could measure:
      • Number of friends/followers/connections in a given period
      • # of people subscribed to your feeds (Feedburner.com)
      • # of people bookmarking your library’s online content (Delicious.com)
      • # of people favoriting your YouTube videos
    Quantitative example: Measuring metrics “ How to Measure Social Media ROI for Business”-- July 31st, 2008 | by Aaron Uhrmacher http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/
  • Real world examples
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  • Web 2.0: The Stuff That Really Matters Laura Solomon, MCIW, MLS Library Services Manager OPLIN [email_address] SLIDES ARE AT http://www.slideshare.net/OPLIN