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Sinking Or Swimming:  The State of Ohio Public Library Web Sites
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Sinking Or Swimming: The State of Ohio Public Library Web Sites

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This is a brief re-hash of the data from a statewide heuristic usability study done by Laura Solomon in 2004.

This is a brief re-hash of the data from a statewide heuristic usability study done by Laura Solomon in 2004.

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Sinking Or Swimming:  The State of Ohio Public Library Web Sites Sinking Or Swimming: The State of Ohio Public Library Web Sites Presentation Transcript

  • Swimming or Sinking? Laura Solomon Library Services Manager OPLIN [email_address]
  • Why should we care?
    • Our face to the world
    • People often see the site before they see the building
    • Web sites can lose patrons
  • Why did I do the study?
    • Casual observations
    • Questions from colleagues
    • Overall confirmation of perceptions
    • A little nuts, maybe.
  • Methodology
    • Jakob Neilsen’s 113 points
    • Narrowed down to 61 points
    • 211 library sites evaluated
    • 211 * 61 =12,871 criteria = HEADACHE
    • Pass, fail, N/A
    • Used Neilsen’s scoring
  • The Results
  • Communicating Information About the Library: Are we communicating?
  • Communicating the Purpose of the Site: Does the site *have* a purpose?
  • Content Writing: Do we know how to write for the Web?
  • Credits and Dates: Small but important
  • Graphic Design: How do we look?
  • Graphics & Animation: Are we using these wisely?
  • Library Specific Issues: Problems often seen on library web sites
  • Library Specific Issues: Problems often seen on library web sites (con’t)
  • LOLcat break
  • Links : Are we leading the way?
  • Navigation: Are we making it easy?
  • Search: Who has it?
  • Is it intuitive?
  • Tools & Welcomes: Things visitors DON’T WANT
  • Titles: They matter
  • The bottom line
  • Overall pass rate
  • Not swimming….
  • What can we do?
  • The Two-Minute Offense
  • What have we learned?
  • How do users THINK?
  • Quality counts
  • Scanning, not reading
    • NOW
  • Video
    • http:// www.etre.com/usability/eyetracking/showme /
  • Users want control
  • Don’t make users THINK
  • Make use of effective writing
  • Don’t be afraid of the white space
  • Don’t ignore conventions