Pinpointing A Moving Target: Doing Social Media So It Matters

by Ohio Public Library Information Network on Oct 15, 2009

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Social media can be used for program promotion, but it takes some work and some know how to use this medium successfully.

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Social media can be used for program promotion, but it takes some work and some know how to use this medium successfully.

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Pinpointing A Moving Target: Doing Social Media So It Matters — Presentation Transcript

Pinpointing Effective Social Media Doing Social Media So It Matters Laura Solomon Library Services Manager OPLIN

Today we’re covering:

What can you get out of social media?

Before you start

Understand who’s out there

Sharing effectively

How to FAIL at social media

Other things on the “To Do” list

Questions

What will you get out of it? ?

Grow supporters organically

Identify your biggest supporters

Stay current with your fans

Before you get started…

Be realistic

Understand what social media really means for your library

Set goals

Understand who’s getting the message

List five-year goals.

State specific, measurable objectives for achieving your five-year goals.

List market-share objectives.

List revenue/profitability objectives.

Help them look good

They’re busy

It takes two two

Share well

Summarize the risks of the proposed project and how they will be addressed.

Estimate expected rewards, particularly if you are seeking funding.

Share the good stuff

Share diversely

Karma counts

Share promptly

How to fail at social media

Leave blank spots

Sit idle

Exemplify narcissism

Clean up the apps

The biggest mistake

Other items to do

Be authentic

Link your profiles

It’s a daily task

Know when prime time is

Monitor

Be human

Have fun

Questions?

[email_address]

http://www.oplin.org/meanlaura

http://www.facebook.com/laurasolomon

http://www.twitter.com/laurasolomon

Pinpointing A Moving Target: Doing Social Media So It Matters

by Ohio Public Library Information Network on Oct 15, 2009

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Pinpointing A Moving Target: Doing Social Media So It Matters — Presentation Transcript