People are talking about you...but do you know what they're saying?

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    People are talking about you...but do you know what they're saying? - Presentation Transcript

    1. People are talking about you… But do you know what they’re saying? Laura Solomon Library Services Manager OPLIN [email_address]
    2. Less free
      • The darker side of the Internet
      • The “norm police”
    3. Digital rap sheet
      • The Internet is forever.
    4. A different world
      • SMILE
    5. Why didn’t he just *call?*
      • Communication mediums are changing.
      • That doesn’t make the new ones less important than the old ones.
    6. Traditional listening
    7. Why track?
    8. New tools for new medium
    9. What to track?
      • ?
    10. RSS is critical
    11. Alerts
      • Google is your friend here.
    12. Tracking your brand across the net
    13. Search by tag
    14. Is your library rated?
    15. Are people tweeting about you?
    16.  
      • Now what?
      • Respond early.
    17. Investigate
      • YOU
      • Be honest.
      • Offer personal help.
    18. Don’t create new personas
      • True?
      False?
    19. If the facts are wrong…
    20.  
    21. Either way, tell!
      • Can you be found ?
    22. 2008 social media study
      • 60% interact with companies using social media
      • 93% say a company should have a presence in social media
      • 85% say a company should not only be present but also interact with its customers via social media
      • 56% say they feel a stronger connection with and better served by companies when they can interact with them in a social media environment
      • 43% say companies should use social networks to solve customers' problems
      • 41% say companies should use social media to solicit feedback about products and services
      • A lack of reputation is perhaps as damaging as a bad one.
    23. Your library’s WEB SITE is talking about you . Maybe not in a good way .
    24.  
    25.  
      • What does this mean to me, Laura?
      • Reputation is priceless.
    26. Keep your eye online
      • Don’t hide.
      • Be human.
      • “ Remember, if you don’t participate in the story, it will be told without you.”
    27. Questions?
      • Laura Solomon
      • OPLIN
      • [email_address]
      • IM: lebachai on most major IM services
      • Twitter: laurasolomon
      • Blogs:
      • What Does This Mean to Me, Laura?
      • ( http://www.oplin.org/meanlaura )
      • Library Geek Woes
      • ( http://www.librarygeekwoes.com )

    + OPLINOPLIN, 8 months ago

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