People are talking about you...but do you know what they're saying?

People are talking about you… But do you know what they’re saying? Laura Solomon Library Services Manager OPLIN [email_address]

Less free
The darker side of the Internet

The “norm police”

Digital rap sheet
The Internet is forever.

A different world

Why didn’t he just *call?*
Communication mediums are changing.
That doesn’t make the new ones less important than the old ones.

Traditional listening

Why track?

New tools for new medium

What to track?
?

RSS is critical

Alerts
Google is your friend here.

Tracking your brand across the net

Search by tag

Is your library rated?

Are people tweeting about you?

Now what?

Respond early.

Investigate

Be honest.

Offer personal help.

Don’t create new personas

True?
False?

If the facts are wrong…

Either way, tell!

Can you be found ?

2008 social media study
60% interact with companies using social media
93% say a company should have a presence in social media
85% say a company should not only be present but also interact with its customers via social media
56% say they feel a stronger connection with and better served by companies when they can interact with them in a social media environment
43% say companies should use social networks to solve customers' problems
41% say companies should use social media to solicit feedback about products and services

A lack of reputation is perhaps as damaging as a bad one.

Your library’s WEB SITE is talking about you . Maybe not in a good way .

What does this mean to me, Laura?

Reputation is priceless.

Keep your eye online

Don’t hide.

Be human.

“ Remember, if you don’t participate in the story, it will be told without you.”

Questions?
Laura Solomon
OPLIN
[email_address]
IM: lebachai on most major IM services
Twitter: laurasolomon
Blogs:
What Does This Mean to Me, Laura?
( http://www.oplin.org/meanlaura )
Library Geek Woes
( http://www.librarygeekwoes.com )

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People are talking about you...but do you know what they're saying?

by Ohio Public Library Information Network on Mar 18, 2009

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People are talking about you...but do you know what they’re saying? — Presentation Transcript