People are talking about you… But do you know what they’re saying? Laura Solomon Library Services Manager OPLIN [email_address]

Less free The darker side of the Internet

The darker side of the Internet

The “norm police”

The “norm police”

Digital rap sheet The Internet is forever.

The Internet is forever.

A different world

SMILE

SMILE

Why didn’t he just *call?* Communication mediums are changing. That doesn’t make the new ones less important than the old ones.

Communication mediums are changing.

That doesn’t make the new ones less important than the old ones.

Traditional listening

Why track?

New tools for new medium

What to track? ?

?

RSS is critical

Alerts Google is your friend here.

Google is your friend here.

Tracking your brand across the net

Search by tag

Is your library rated?

Are people tweeting about you?

Now what?

Now what?

Respond early.

Respond early.

Investigate

YOU

YOU

Be honest.

Be honest.

Offer personal help.

Offer personal help.

Don’t create new personas

True? False?

True?

If the facts are wrong…

Either way, tell!

Can you be found ?

Can you be found ?

2008 social media study 60% interact with companies using social media 93% say a company should have a presence in social media 85% say a company should not only be present but also interact with its customers via social media 56% say they feel a stronger connection with and better served by companies when they can interact with them in a social media environment 43% say companies should use social networks to solve customers' problems 41% say companies should use social media to solicit feedback about products and services

60% interact with companies using social media

93% say a company should have a presence in social media

85% say a company should not only be present but also interact with its customers via social media

56% say they feel a stronger connection with and better served by companies when they can interact with them in a social media environment

43% say companies should use social networks to solve customers' problems

41% say companies should use social media to solicit feedback about products and services

A lack of reputation is perhaps as damaging as a bad one.

A lack of reputation is perhaps as damaging as a bad one.

Your library’s WEB SITE is talking about you . Maybe not in a good way .

What does this mean to me, Laura?

What does this mean to me, Laura?

Reputation is priceless.

Reputation is priceless.

Keep your eye online

Don’t hide.

Don’t hide.

Be human.

Be human.

“ Remember, if you don’t participate in the story, it will be told without you.”

“ Remember, if you don’t participate in the story, it will be told without you.”

Questions? Laura Solomon OPLIN [email_address] IM: lebachai on most major IM services Twitter: laurasolomon Blogs: What Does This Mean to Me, Laura? ( http://www.oplin.org/meanlaura ) Library Geek Woes ( http://www.librarygeekwoes.com )

Laura Solomon

OPLIN

[email_address]

IM: lebachai on most major IM services

Twitter: laurasolomon

Blogs:

What Does This Mean to Me, Laura?

( http://www.oplin.org/meanlaura )

Library Geek Woes

( http://www.librarygeekwoes.com )