***Mobile Matters***
(The very least you need to know)
Laura Solomon MCIW, MLS
Library Services Manager
10 things mobiles have made, or
will make, obsolete
 Phone booths
 Watches
 Alarm clocks
 MP3 players
 Landlines
 Di...
Mobile’s getting bigger
Still lots of landlines
(Yes, I had one of these)
It’s all about the
Lots of iPhones?
Not exactly.
What about the iPad?
Laptops count
Nothing but UP
What are people DOING with mobile
“More and more smartphone
users are leaving their
desktops, laptops and even
There’s an app for that
Game on
Texting is for kids…right?
Apps culture
Pay fines
via mobile?
Barcode scanning
Yep, that’s me
What should we do?
Change perspective.
Mobile-friendly websites
Mobile-friendly catalogs
 Koha
 Evergreen
 Innovative
 Voyager
 SirsiDynix
Mobile friendly databases
Reference Bank
Only two 
Mobile-friendly reference
 @Twitter
 SMS specific reference
 Instant messaging?
Mobile-friendly libraries
Marketing mobile
What about library apps?
What does this mean to me,
Gadgets are ephemeral
Screen size doesn’t matter
You mean it
“Mobile is as different from the Internet as TV is from radio”--Tomi T.
The new
Not a strategy
 Twitter: @laurasolomon
 Facebook: Facebook.com/laurasolomon
 Blog: What Does This Mean to Me, Laura?
Mobile matters:  The very least you need to know
Mobile matters:  The very least you need to know
Mobile matters:  The very least you need to know
Mobile matters:  The very least you need to know
Mobile matters:  The very least you need to know
Mobile matters:  The very least you need to know
Mobile matters:  The very least you need to know
Mobile matters:  The very least you need to know
Mobile matters:  The very least you need to know
Mobile matters:  The very least you need to know
Mobile matters:  The very least you need to know
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Mobile matters: The very least you need to know


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The basics of mobile information and the cultural shift it is creating. Presentation originally for the Medina County District Library.

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  • The history of mobile phone technology reads like the plot from Highlander. A variety of standalone devices have been decapitated and absorbed into increasingly complex handsets. To highlight how powerful mobile phones have become, here's a list of things that the mobile phone has made, or will make, obsolete. As Juan Sanchez Villa-Lobos Ramirez would say, "In the end, there can be only one".
    Phone boxes - Before mobile phones existed these charming, although often smelly, communication booths were very popular. The first classic red phone box was introduced in the 1920s and today phone boxes offer a variety of services including web access. The introduction of mass-market mobile phones though has meant that phone boxes are almost completely pointless.
    Wristwatches - Want to know what time it is? Most people have given up on wearing a watch and simply use their mobile phone's clock. It's not just about checking the time though. Wearing a cool watch used to be much more of fashion statement or a way for people to show off how affluent they were, but today phones have taken over those roles to a great extent.
    Bedside alarm clocks - It's unlikely that mobile phone manufacturers realised how successful the alarm clock feature would be. Our anecdotal evidence suggests that most of our friends use their mobile phone as their daily alarm clock. One look on Google and you can see how popular iPhone alarm apps are. We think that standalone bedside alarm clocks' days are over.
    MP3 players - There was a time when you'd struggle to fit all your contacts on your mobile's memory, let alone your music. There was even a time when mobile phones didn't have 3.5mm headphone jacks but fortunately those days are over. As more and more phones offer everything that standalone MP3 players offer it's becoming less necessary to own two separate devices.
    Landline home phones - The landline telephone was developed in the 19th century but only became a common household object in the 20th century. Similar to phone boxes, mobile phones have meant there's practically no need to own a home phone. While people tend to need a landline connection for web access, we think the days of landline home phones will come to an end soon.
    Compact digital cameras - Early camera phones where painfully bad but strong sales proved that there was a demand for them. Over time phone camera technology has hugely improved and phones such as the Nokia N82, produce pictures worthy of printing. Big DSLRs will always be better than camera phones but the gap between compact cameras and camera phones is getting smaller and smaller.
    Netbooks - Nokia once tried to instigate a new term, asking people to refer to some of its handsets as 'multimedia computers'. At the time it seemed a bit over the top but today that term seems fitting and it's foreseeable that all our mobile computing needs will be met by phones. There are still good reasons to own a netbook but it won't take long for mobile phones to catch up.
    Handheld games consoles - The iPhone has pushed mobile gaming further than any other mobile manufacturer to date. Certain iPhone games are as good as games on the Nintendo DS or PSP. The main advantage of mobile phones over dedicated gaming devices is their ability to connect to mobile networks, allowing gamers to play multiplayer games wherever they are.
    Paper - What do maps, dictionaries and novels have in common? They're all printed on paper and they can be heavy, expensive and difficult to access. Mobile phones and e-readers offer digital access to traditionally paper-based content. Digital publishing is a way for millions of people to access information without needing to go to a library, and it makes sense that mobile phones will act as great reading devices.
    Thinking – OK, we're exaggerating a bit by saying that mobile phones will make thinking obsolete but they do take out a lot of the hard work. Whether it's using GPS to figure out where you are or looking something up on your mobile's web browser, life is definitely a lot easier than it used to be. Until your battery goes flat, of course.
  • http://www.gartner.com/it/page.jsp?id=1454221
    The top 10 strategic technologies for 2011 include Mobile Applications and Media Tablets. Gartner estimates that by the end of 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce providing an ideal environment for the convergence of mobility and the Web. Mobile devices are becoming computers in their own right, with an astounding amount of processing ability and bandwidth. There are already hundreds of thousands of applications for platforms like the Apple iPhone, in spite of the limited market (only for the one platform) and need for unique coding.
    The quality of the experience of applications on these devices, which can apply location, motion and other context in their behavior, is leading customers to interact with companies preferentially through mobile devices. This has lead to a race to push out applications as a competitive tool to improve relationships and gain advantage over competitors whose interfaces are purely browser-based.
  • Fully eight in ten adults today (82%) are cell phone users(Pew Internet Project 2010)
    This is HUGE. This means that the vast majority of library users have a mobile phone. We’re rapidly getting to a place in our culture much like when TVs became the norm. TV reached a point where pretty much everyone had one. Cell phones are quickly approaching that point.
    Cellphones are now the most ubiquitious technology on the planet, even ahead of FM radios (http://cellphones.org/blog/the-seventh-mass-media/)
    These are not all smartphone users, and the cellphone may still not their primary phone..
  • about one-quarter of adults (23%) now live in a household that has a cell phone but no landline phone.  (Pew Internet Project)
    This is not just about tech-savvy and technophobes, however. I moved to a new town in May of this year, and my husband and I had every intention of dropping our landline. After all, we pay for two separate cell lines! But we live in a pit known as the Chagrin Valley, and nobody in our neighborhood gets much of a cell signal (and we’re with Verizon, which has one of the best networks). So we’re stuck with a landline, since we can’t get or make calls on our mobiles.
    There are still many parts of the U.S., outside of big cities, where cell signals are weak or non-existent, making landlines a necessity.
  • (http://mobihealthnews.com/7052/ctia-50-million-smartphones-in-us/)
    But let’s talk about smartphones, because this is really where things are going, and this is the product that probably will affect libraries the most.
    There were 50 million smartphones and wirelessly-enabled PDAs in use in the US at the end of 2009, according to CTIA, the wireless association’s semiannual survey which it announced here in Las Vegas at the CTIA Wireless 2010 event.
    Nielsen report smartphone sales accounting for 25% of the US mobile phone market in Q2 2010, and expect smartphones to become the majority by the end of 2011.
    Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012.
    (CTIA is an international association for the wireless communications industry, and is responsible for intiatives such as Amber Alerts and is a non-profit)
  • (http://www.gartner.com/it/page.jsp?id=1434613)
    Gartner Group predicts that next year will look a good bit like this year, in that Symbian (Nokia phones) will rule, followed by Android and iPhone respectively.
    Gartner Says Android to Become No. 2 Worldwide Mobile Operating System in 2010 and Challenge Symbian for No. 1 Position by 2014—Already is #2!
  • 75% of Publishers Planning for the iPad
    Are you one of the publishers planning for the iPad? If not, you’re in the minority according to a new YUDU survey, which says 3 out of 4 publishers are planning to develop digital publications for the popular tablet. Furthermore, of those not currently developing digital publications for the iPad, almost 50% plan to do so within a year. (http://www.econtentblog.com/2010/10/14/75-of-publishers-planning-for-the-ipad/)
    Gartner estimates worldwide sales of iPads and other tablets will total 19.5 million units this year and nearly triple that number next year as the devices win over both consumers and business customers.
    Strong sales are led by the iPad, which Apple has said it sold more than 3 million of during the first 3 months they were on the market and that financial analysts speculate have sold in numbers ranging from 3.8 million to 6 million in Q4.  The product is helping to fuel Apple overall toward financial pace, with the company reaching its highest stock price ever this week at over $300.
    802.11n Migration: Enterprises Focus on Performance, Coverage, Reliability: Download now
    The success of the all-in-one tablet market is taking its toll on markets for other devices such as e-readers, gaming devices and mini-notebooks.
    “Mini notebooks will suffer from the strongest cannibalization threat as media tablet average selling prices drop below $300 over the next 2 years,” says Carolina Milanesi, research vice president at Gartner. 
  • The point of all these charts from the Pew Internet project isn’t to overwhelm you; rather, it’s meant as a clear demonstration of a signfiicant cultural change. We know being online is the norm. But the new “norm” isn’t just being online, it’s being online wirelessly, in some kind of mobile way. The gadgets may (will) change all the time, but mobile access as a behavior is not going away…and it increasingly represents our patrons behaviors.
    Additionally, Pew Internet found that mobile users are more engaged online than non-mobile users. This should be no surprise; they’re connected more often, so it makes sense that they are also more involved.
  • "Mobile data traffic is up 5,000 percent over a 3-year period," said Dawn Benton, the director of corporate communications at AT&T. That growth is a perfect example of the fact that more people are choosing to use smartphones and "emerging devices," like tablets and notebooks, she added.
    In 1999, it was the rapid growth of wired web services that was the top story. Fast-forward to today, and it’s the massive and seemingly unstoppable growth of the mobile Internet that’s all the rage.
  • What is the difference between a mobile phone and a laptop? While the answer was quite obvious some years ago, the lines that distinguish the two are wearing thin each day. The handheld device has come a long way from just being able to make a call to a complete gadget that takes on other tasks with ease.
    The recently published Sensis e-business report, based on an interview with 1000 consumers, claims that more people have started using the internet on their phone than ever before. The report states that about half the respondents in their 30s use the web on their phone at home and work in spite of having a computer nearby
  • A September study conducted by Forrester Research found that 37 percent of 18- to 30-year-old Americans access the internet with their mobile phones and 15 percent use their phones to watch videos or TV.
    With regard to the kind of information accessed, maps and directions lead the foray followed closely by weather, news, social networking sites and sports results. This makes perfect sense as the mobile is the only way to find out directions accurately on the move.
  • A new study from the Pew Internet Project illustrates just how rapidly consumers are embracing applications on their mobile devices.
    Of the 82% of U.S. adults who are now active cellphone users, 43% now have apps on their phones, and more than two-thirds of them use those apps regularly. In other words, 24% of the U.S. adult population actively uses apps, the study estimates.
  • Of those who have downloaded apps, nearly 2 in 3 said they use their apps daily (Pew Internet)
  • “Your device is a TV, radio and music video player that makes phone calls.” (From mobitiv’s site)
    With a simple software download, MobiTV puts more than 40 channels like NBC, FOX News, ESPN Mobile TV and the Disney Channel right on the phone you�re carrying now.
    Download MobiTV now for only $9.99/ month within the "Get It Now" store on your Verizon phone, or text "GETTV" to 43888.
  • While voice calling is still the primary use of cell phones for adults, almost three quarters of all adults in the U.S. now send and receive text messages. According to a new study by the Pew Internet and American Life Project, the average adult texter sends and receives 10 messages per day, but a minority (4%) now sends more than 200 messages every day.
    When adults use text messaging, they mostly do so to say hello and chat (34%) and to report where they are and where someone else is (24%).
  • "The Web Is Dead," a recent cover story in Wired Magazine, blamed applications for the demise, stating, "Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services -- think apps -- are less about the searching and more about the getting."
    Wayne Fortin of San Diego, California, only uses his laptop about once a week. He says he prefers his smartphone's simpler applications to browsing the Web.
    "The applications do everything I need to do," said Fortin, who previously used his laptop to check his social networks and do his banking. "But the ease of being able to pull a phone out of your pocket that does the same thing with apps makes it that much easier and faster."
    Fortin said he's contemplating canceling his cable service and just using Hulu and Netflix to watch TV shows on his iPhone 4.
    The rise of “apps culture” reflects the transition of cell phones from voice communication devices to mobile computing devices
    And for a significant portion of low income and nonwhite adults, cell phones represent their only means of accessing the internet and engaging in some online activities.  Thus, many adults today expect (and need) their phones to serve a wide range of functions.
  • Location-based apps come in two flavors
    Check-ins like Foursquare, Gowalla, Facebook Places—can earn badges, points, enter tips, gamelike
  • Augmented reality like Layar, Wikitude—good for library tours
    Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality through the camera of your mobile phone. The technology is called Augmented Reality. It uses the GPS, accelerometer and digital compass to know where you are and in which direction you are facing - it sources places of interest fro Wikipedia, Flickr, Yelp, etc. Really great potential but some of these sources still lack geolocation data
  • The ultimate goal of the program is to get customers to trade in their physical Starbucks Cards for the digital variety — it’s a time saving exchange for the customer and a cost saving exchange for the company. Already, one in five of all in-store transactions are paid for via Starbucks Card (mobile or physical), and more than $1 billion will have been loaded on to cards by year’s end.
  • Many of Paypal’s beta-tester merchants for Mobile Express Checkout have reported double-digit sales growth on their mobile stores since adding the feature. Paypal plans to give Mobile Checkout Express merchants the ability to accept credit card payments in addition to PayPal (through a VeriFone partnership) in early 2011.
  • 7. Mobile. It's no surprise our phones are becoming like third hands for most of us or that we're eons behind Asian countries on how we use them. But we're beginning to catch on and move toward abandoning our laptops for phones. Watch for movement toward mobile payments and begin thinking about how to accept payments via an application on the phone.
    http://ht.ly/30MM2 8 social media trends to watch in 2011
  • Causing quite a controversy—bookstore owners don’t like this, but I’ve done it!
  • That code contains the following information about me:
    First & last name
    Email address
    Web site URL
    Phone number
    Physical address, including country of origin
    All that is in there? What is it for? And why would you use it?
    That thing is called a QR (“Quick Response”) code. It’s essentially a 2-dimensional bar code that can encode various types of information. The idea is that a cell phone can take a picture of it and, with the appropriate software, can decode it. It’s sometimes called mobile tagging as well.
    magine using these to encode links to book reviews or your library’s web site; the QR code could be on bookmarks, library posters or even door signage. Be creative; how many ways could you think of to link your library’s digital resources to the physical ones?
    More advanced QR codes can even have colors or images embedded in them without disturbing the actual encoded info. See some cool examples.
    This would be considered “bleeding edge” technology, except that the popularity of the iPhone may change that rapidly. QR readers for iPhones are easily available through the iPhone App Store.
    Making a QR code is simple and free. A free one to try is MSKYNET QRCode Generator (Maestro), but there are many others.
  • When the internet first became big, libraries began to question whether or not every resource was available online. We began to reevaluate resources and access. We didn’t’ want stuff on CD-ROM anymore. We need to make a similar shift. Is something available and mobile friendly?
  • http://librarianinblack.net/librarianinblack/2010/10/mobilesupremacy.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Librarianinblack+%28LibrarianInBlack%29&utm_content=Google+Reader
    Keep in mind that this is NOT a mobile-specific site, just the main OPLIN site. When you use this tool, you want your regular site to be up in the green area as high as possible.
  • Sarah Jan-Houghton, the Digital Futures Manager at San Jose Public Library, did some testing, and found that, generally speaking, the most popular mainstream ILSs didn’t do very well in the mobile department. Considering that the catalog is probably the most popular link on any library’s website, this is a real problem that we, as libraries, need to see addressed.
  • Make the mobile links to these available on your library’s mobile version!
    Gale has an app
    There may be feature loss in a mobile version
  • We do need to tell vendors that we are happy they are doing this. Developing a mobile app is not just stripping down the web interface; a lot of work goes into these. Tell them we appreciate it!
  • Web chat widgets like Meebo generally DO NOT work on mobile phones. So you can’t depend on those. KnowItNow does work on at least Android, and I know they are closely examining the options for SMS reference and their partner in Oregon, L-Net, is premiering a texting reference service in October.
  • Support smartphone users IN the library
  • Claim your venue on Foursquare
    Track who checks in at your library using Foursquare and welcome them (do this in a timely way, or don’t bother!)
  • Charging stations
  • Market mobile WITH mobile
    If you have a cell phone zone, put posters up advertising mobile things, or near the charging station
    Contests for signing up, mayorships, checking in
  • There are a couple (D.C public library, San Jose PL have catalog apps) but they do cost money, you have to pay for each platform, and it may not be worth it yet for your library. If you have to pick a mobile friendly site over an app, it’s an easy choice: fix your site!
  • The gadget form factor is irrelevant.
  • If screen size did matter, cinema would still be the dominant media today. TV industry is ten times larger than film.
  • Many people have ceased to think of these devices as phones, but rather as mini web devices.
  • New media does not kill off older media
    First personal mass medium
    It’s always carried
    It’s permanently connected
  • Mobile matters: The very least you need to know

    1. 1. ***Mobile Matters*** (The very least you need to know) Laura Solomon MCIW, MLS Library Services Manager OPLIN laura@oplin.org
    2. 2. 10 things mobiles have made, or will make, obsolete  Phone booths  Watches  Alarm clocks  MP3 players  Landlines  Digital cameras  Netbooks  Handheld game consoles  Paper  Thinking http://recombu.com/news/ten-things-mobiles-have-made-or-will-make-obsolete_M11191.html
    3. 3. Mobile’s getting bigger 2011
    4. 4. 82%
    5. 5. Still lots of landlines (Yes, I had one of these)
    6. 6. It’s all about the smartphone 50 MILLION
    7. 7. Lots of iPhones? Not exactly.
    8. 8. What about the iPad?
    9. 9. Laptops count
    10. 10. Nothing but UP 5000% Holycow!!
    11. 11. What are people DOING with mobile tech? “More and more smartphone users are leaving their desktops, laptops and even their TVs in the dark, and looking to mobile devices to satisfy all their basic technological needs. “
    12. 12. There’s an app for that
    13. 13. Game on
    14. 14. Texting is for kids…right? Nope.
    15. 15. Apps culture
    16. 16. Pay fines via mobile? http://www.flickr.com/photos/thijsjacobs/3745445404/
    17. 17. Barcode scanning
    18. 18. Yep, that’s me
    19. 19. What should we do? Change perspective. http://www.flickr.com/photos/wvs/280384849/
    20. 20. Mobile-friendly websites
    21. 21. Uh-oh.
    22. 22. Mobile-friendly catalogs PASS  SOPAC  Koha  Evergreen FAIL  Innovative  Voyager  SirsiDynix Notice any pattern here?
    23. 23. Mobile friendly databases EBSCO Biography Reference Bank Only two 
    24. 24. Mobile-friendly reference  @Twitter  SMS specific reference  Instant messaging? Don’t counton thislastone
    25. 25. Mobile-friendly libraries
    26. 26. http://www.flickr.com/photos/barnaby _jeans/5120809972/
    27. 27. Marketing mobile http://www.flickr.com/photos/daviderickson/2765981920/
    28. 28. What about library apps?
    29. 29. What does this mean to me, Laura?
    30. 30. Gadgets are ephemeral
    31. 31. Screen size doesn’t matter http://www.flickr.com/photos/panarmenian_photo/4932197300/
    32. 32. You mean it makes PHONE CALLS???
    33. 33. “Mobile is as different from the Internet as TV is from radio”--Tomi T. Ahonen
    34. 34. The new information ecology
    35. 35. http://www.flickr.com/photos/jwgustavson/4951025955/ Not a strategy
    36. 36.  Twitter: @laurasolomon  Facebook: Facebook.com/laurasolomon  Blog: What Does This Mean to Me, Laura? (http://www.meanlaura.com)  Email: laura@oplin.org Contact me: