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E-Commerce: Mobile Couponing im User-Centered Design
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E-Commerce: Mobile Couponing im User-Centered Design

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E-Commerce:

E-Commerce:
Mobile Couponing im User-Centered Design

Tobias Wirth, Produkt Manager M-Commerce, SIX Payment Services AG

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E-Commerce: Mobile Couponing im User-Centered Design Presentation Transcript

  • 1. Mobile Couponing im User-CenteredDesignTobias WirthSenior Product Manager M-CommerceSIX Payment Services AG
  • 2. Ausgangslage Mobile Coupon SMS-Lösung um einen weiteren mobilen Kanal erweitern Grosse Merchant-Nachfrage nach App decken SIX Payment Services als innovativen Zahldienstleister positionierenhttp://one-schweiz.ch ONE Experience | 9. + 10. Mai 2012 2
  • 3. Ziele Höchster Grad an User Experience Customer-centric not Merchant-centric Folgen des SIX Innovationsprozesses mit Prototyping, Testing und Specificationhttp://one-schweiz.ch ONE Experience | 9. + 10. Mai 2012 3
  • 4. Partner Zeix AG mp technology consulting GmbH xsmart AGhttp://one-schweiz.ch ONE Experience | 9. + 10. Mai 2012 4
  • 5. Umsetzung SIX Innovationsprozesshttp://one-schweiz.ch ONE Experience | 9. + 10. Mai 2012 5
  • 6. Umsetzung User Centered Designhttp://one-schweiz.ch ONE Experience | 9. + 10. Mai 2012 6
  • 7. Umsetzung User Centered Designhttp://one-schweiz.ch ONE Experience | 9. + 10. Mai 2012 7
  • 8. Ergebnis Detailspezifikation des UI Bereit für die Umsetzung der App Entwicklerfirmahttp://one-schweiz.ch ONE Experience | 9. + 10. Mai 2012 8
  • 9. Erkenntnisse Prototyp muss gut gemacht sein Labor Erkenntnisse konsequent umsetzen Der Zusatzaufwand lohnt sich!http://one-schweiz.ch ONE Experience | 9. + 10. Mai 2012 9
  • 10. KontaktReferent/inTobias WirthSenior Product Manager M-CommerceSIX Payment Services AGtobias.wirth@six-group.comONE Schweizschmid + siegenthaler consulting gmbhWillistattstrasse 23CH-6206 Neuenkirchinfo@one-schweiz.chhttp://one-schweiz.ch ONE Experience | 9. + 10. Mai 2012 10