Virtual worlds (ONE Agency)

Introduction

Welcome at Lunch2.0 about Second Life and virtual worlds

ONE Agency is a new style interactive agency, with over a decade of experience. We see ourselves as a third generation agency.

ONE Agency is a new style ONE Agency uses the interactive agency, with internet, (interactive) TV, over a decade of print, events ... to reach experience. and interact with your customers where they We see ourselves as a third really are. generation agency.

ONE Agency is a new style ONE Agency uses the interactive agency, with internet, (interactive) TV, over a decade of print, events ... to reach experience. and interact with your customers where they We see ourselves as a third really are. generation agency. ONE Agency helps you design, build and manage fresh, bold, creative “new media experiences” using cutting edge technology.

ONE Agency is about “New Interactive Communication”

Some of our customers

State-of-the-art websites

Rich Media Sites

2.0 And Community Projects

ONE Agency meets Philip Rosedale (CEO Linden Labs)

Virtual Worlds Making sense of Virtual Worlds and Second Life

What are virtual worlds? A virtual world is an online 3D virtual world where members meet and discuss as three dimensional characters.

So we understand each other ★ Avatar — A 3-D representation (realistic or otherwise) of an internet user. (The name derives from the Sanskrit word Avatāra, meaning "incarnation" and it was popularised by Neal Stephenson in his cyberpunk novel Snow Crash (1992).) ★ Persistent world — A persistent world’s plots and events continue to develop even while some of the players are not playing their character. ★ MMORPG — Massively Multiplayer Online Role-Playing Game Thanks to Wikipedia

A bit of history 1985 1995 The ﬁrst large scale commercial networked Beta launch of “Alpha World”, now Active Worlds, multi-user virtual world “Habitat” was the ﬁrst 3D virtual world and still active today. launched. 12

Today

Today EverQuest

Today EverQuest World of Warcraft

Today

What’s next? 15

What’s next? Twitter + Second Life Across platforms 15

Second Life Basics An Island A piece of land A building

An Island Second Life is build up of islands. A set of islands can be combined to make a bigger island. There is a central piece of ‘mainland’.

A piece of land Islands are cut up in pieces of land which can be sold individually.

A building Second Life residents can build whatever building they like on their piece of land.

Let’s dive deeper into Second Life Introducing: Miel Van Opstal Enthusiast Evangelist Microsoft Alias Coolz0r Courier

Thank you Miel

BUT Don’t believe the hype! Philip Rosedale (CEO Linden Labs) “Second life will only be mature in about 10 years time.”

So Why Second Life

So Why Second Life ★ NOT: • To generate impressions • To reach a huge audience • To score high on traditional ratios

So Why Second Life ★ NOT: • To generate impressions • To reach a huge audience • To score high on traditional ratios ★ BUT: • To get a feel for the community experience (it feels real) • To look into the future of interactive communication and media. (communication, personal contact online, ...) • Cherry on the cake: Return on Buzz

So Why Second Life ★ Second Life offers a remarkable visualization of how online virtual communities work. ★ Avatars can build their own community within Second Life by setting up ‘groups’ and making ‘friends’: ★ This community-forming aspect is a cornerstone to success in Second Life.

What are the opportunities Build Build Build a house an island a world

What are the opportunities Build Build Build a house an island a world Buy & selling of virtual • objects and services • Virtual real estate development • Subscription • Microtransactions

What are the opportunities Build Build Build a house an island a world Buy & selling of virtual • Advertising (virtual • objects and services traditional) • Virtual real estate • Creating highly involving development digital experiences • Subscription • Interacting with your audience • Microtransactions

What are the opportunities ★ The essence of Second Life is community and communication. ★ People active in Second Life are there mainly to meet people and build a (virtual) social network. ★ Therefore success in Second Life requires a marketing 2.0 approach, building a conversation with the audience is crucial.

How to go into virtual worlds

How to go into virtual worlds ★ Become part of the community • Build your business in collaboration with the SL community.

How to go into virtual worlds ★ Become part of the community • Build your business in collaboration with the SL community. ★ Be relevant to the people in SL • Offer a service in SL • Provide entertainment • Leverage the communication possibilities

How to go into virtual worlds ★ Become part of the community • Build your business in collaboration with the SL community. ★ Be relevant to the people in SL • Offer a service in SL • Provide entertainment • Leverage the communication possibilities ★ Don’t copy real life or even the internet • Think out of the ‘real life’ box

Closing thoughts Virtual worlds exist since about 10 years now, but technology and networking have only just caught up. Today virtual worlds really start developing themselves, mainly through their own communities. Experimenting is the only way to be on this fast moving train. But experiment intelligently 28

Questions? Bert Van Wassenhove ONE Agency NV Technologiepark 3 9052 Gent T +32 9 2436 011 M +32 497 52 74 01 bert.vanwassenhove@one-agency.be Second Life: Bert Heyse www.one-agency.be

Virtual worlds (ONE Agency)

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