Social-tips For safe and Fun Social Networking and Marketing


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Social-tips For safe and Fun Social Networking and Marketing

  1. 1. Think you know how to network? Think again.Top 10 Social Networking tipsfor MusiciansLearn how to use Twitter, Facebook, and other social networking sitesto build your fan base, drive people to your gigs, and promote your music.
  2. 2. Top 10 Social Networking tipsfor Musicians1. Destination: WebsiteYour website should be the center of your online universe. Think of any interaction you haveonline as an opportunity to entice your friends and fans to visit the one place where you havecomplete control. This is where your fans can listen to your latest cuts, buy your album, signup to your email list, read up on your comings and goings, check out your gig calendar andcommunicate with you and like minded fans. Sure, they can do some of these things on yourMySpace or Facebook page, but your website is free of invasive ads, required log ins andslow load times. It’s also free of thousands of ads, links and distractions that might findyour fan leaving your page at any given moment.Think of your website as the destination for every Facebook post, MySpace Bulletin, Twittertweet, and YouTube video you post. Populate your site with lots of exclusive content and updateoften. Leverage this content as an incentive for fans to visit your site.What’s that you say? No website? HostBaby has everything you need to get started. Start your free trial now! http://hostbaby.com2. Document Everything.Cameras, camcorders, and hand-held audio recorders are more affordable then they’ve everbeen. Tape your practices, film your shows and studio sessions, and photograph your bandmembers. Upload and share your experiences on your favorite social networks. Always posteverything on your website. It doesn’t have to be polished or perfect. The point of sharingcontent is to engage and make real connections. If somebody comments that your video isstupid, that’s perfect! Nothing stirs interest online like a strong opinion. Chances are somebodyelse will jump in and say the exact opposite. The point is; they’re paying attention and you’remaking yourself real to them, which means they’ll remember you.
  3. 3. Top 10 Social Networking tipsfor Musicians3. Content: You need lots.Social networking is all about repeated interactions. You have to keep people interested inwhat you’re doing by consistently posting interesting content. In an ideal world we’d all haveunlimited time to create and post music to share with our fans, but the reality is most of usdon’t have the time. Fortunately, ‘content’ doesn’t always have to be your newest recording ora concert video. In the digital age there is no end to the hilarious YouTube videos, interestingblogs, insane pictures, intelligent articles and amazing music that is shared widely and freely inonline communities. Share your favorites with your fans. Tweet links to the music you love. Poston MySpace and Facebook about that pee-in-your-pants-funny cat video your co-worker sentyou. Some of the most successful social networkers have built their reputations by mixing greatoriginal content alongside content derived from outside sources.Tip: Having trouble finding interesting content online? Use your community. What are your friendsand fellow musicians posting and sharing? Also try, a social network in its ownright that helps you find interesting web content based on your tastes.4. Interact.Posting great content is wonderful, but making great connections is better. Do more thanjust friend, follow or poke. Find and friend users with similar tastes and goals and ask themquestions. Be real and honest and they will return the favor. Remember, not everythinghas to be about your music. Use your social networks to connect with other musicians and people who work in the musicbusiness. Connecting with your local bookers, promoters, managers and record labels can turninto real and profitable relationships. Just be courteous and don’t expect anything right away. Putyourself in their shoes. What kind of interactions do you enjoy online? Never say “check out mymusic” before you say “how are you today?” Talk to your contacts about what they are doing. Onceyou have established a rapport, it will be much easier to steer them toward your own projects andinterests. Developing these online relationships can be rewarding, informative, and just plain fun.
  4. 4. Top 10 Social Networking tipsfor Musicians5. Numbers Can Be Deceiving.Having five-thousand friends on MySpace or ten-thousand followers on Twitter may give yousome bragging rights, but how many of these people have bought your album or even listenedto your music? Social networking is truly about quality relationships and not quantity. One-hundred fans that buy your album is worth far more than one-thousand strangers that friendedyou just so they have a bigger friend list. Don’t get to wrapped up in the stats. Don’t friend andfollow every yahoo who’s ever played on a stage. Be selective. It will be easier for you to manageyour online presence.6. Study the Experts. There is an art to social networking and each social network has it’s own language and it’s owntricks. Pay attention to those active users that seem to be in constant engagement with fellowusers. Watch how journalists and entertainers use social networks to further their career andengage their audience. You just might learn something.  One of the most popular and often misused social networks is Twitter. Sure it’s ok to Tweetthat you’re having coffee on your way to work, but if that’s all you tweet about people will getbored fast and unfollow you. Post links and engage with other Twitter users on topics you areinterested. Quiz your followers on music trivia. Write a haiku every Friday. Post your favoriteJazz song of all time. Be creative!Tip: Check out the journalists on for a great example of howTwitter can be used.
  5. 5. Top 10 Social Networking tipsfor Musicians7. Give Something. Get Something. One of the most common and genius techniques for engaging fans is by offering free contentin exchange for something small. This could be giving away an Mp3 if someone signs up toyour mailing list or promising someone a free T-shirt if they guess your middle name. Forgetabout the quick sale and aim for the long haul. A true fan will be buying your music for yearsto come. Let them discover your music by giving it to them, one mp3 at a time until they’reso addicted to your amazing talents that they can’t help but buy your album, DVD, bumpersticker and decaled coffee mug.8. Old Fashioned Email. Email is still the most personal way of connecting with people online. Receiving a message onTwitter, Facebook or MySpace will never be as immediate or intimate as receiving a personalizedemail in your own inbox. Acquiring the email address of a fan, friend, or industry professionalshould be treated as special privilege. Use your social networking skills to entice people to signup to your fan list. Pass around a sign up list at your shows. Utilizing a mass email service such asHostBaby’s ListBaby is an essential way to manage your email contacts, engage your fans directlyand avoid the spam blockers that mass mailings can sometimes fall prey to. Just remember,don’t spam your fans! One or two mass emails a month is more than enough.
  6. 6. Top 10 Social Networking tips for Musicians 9. Online Fans Exist in Real Life. I know it’s crazy but it’s true. Use your live performances and day to day interactions to bring people into your online community. Print your website address on everything and let your fans know at concerts what social networks they can find you on. Tell your audience that if they tweet ‘#yourband’ or friend you on Facebook you’ll send them a personal link to an exclusive free track. Conversely, encourage your online connections to come out to your events and engage with you in the real world. An online buddy is no substitute for one in the flesh. 10. Mind Your Time.  Yes, there are musicians out there that spend forty-plus hours in the online world, but this is neither possible or enjoyable for most of us. Set out a designated amount of time each week to spend on social networking and leave it at that. Use the social networks that appeal to you and engage your creativity. Don’t worry about signing up for all of them (I’m pretty sure that’s impossible). Use the social networks that appeal to you. If you like photography then get a Flikr account. If you shoot video, use YouTube. If you like to write, start a blog and use Twitter. MySpace is great for posting music. Facebook is excellent for making real connections. Make sure that the time you spend on these networks is productive.  After all, social networking is a great way to engage with fans, musicians and industry professionals, but it’s not as important as your  www.hostbaby.comU