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SMM and Mobile 2.0
Paritosh Sharma (SMM Evangelist, OMLogic Consulting)
May 23, 2009

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What are you searching for?

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Where to START from?

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SMM – ohh! what is that?

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Message and the Medium?
First 15 years it was a
failure
Otto Rohwedder

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Wonder Bread : Knew how to spread the word!!

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“If you want to cause a change,
you have to know how to spread the idea”

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Message and the Medium?

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Interruptive Marketing
v/s
Relevant Brand Positioning

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Interruptive Marketing...
johny its long gone
Customer is the king,
hold his throat and
bombard him with
messages till he buys!

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A broad level strategic
process for the
creation of the right
message to engage
your customers
Be in the listening of your consumer!
Understand his buying behavior.

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Creating custom designed messages to engage
your customers into meaningful conversations
POSITION your BRAND right

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I got it, its easy -

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I know all of these...Is this SMM?

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Hmmm...
Yes,
BUT

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Make your client INTERACT with you on your web site…
hold him there!
Give him engaging content, Relevant content

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Great, so I know the medium...
How do I design the right content?

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I’d like to report a crime...and I’m
thirsty, so let me find the next
coke vending machine!
Clients on Social Media
are NOT foolish
It’s all out there in the OPEN

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Understand this
Consumers
_________________
about you at all

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Understand this
Consumers
DONT CARE
about you at all

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Do you know your market?

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STOP
They are NOT listening! They Don’t care

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These are the passionate community who would talk
about you!
Go find them on Social Media

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Ohh….WOW …look a COW

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But, if its a Purple Cow...
Chances are…you would STOP ….Look… Go!

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great product… you have identified
You have a
the target market…
…and wallah… People are talking about you
Before the fizz goes out
You need to make your consumers feel that your product is
REMARK-ABLE!

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Community...yeah I know
It says: 3,435,949 fans
RELEVANT Community...is the key

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Virality
Going...going... gone

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Brand Reputation Management
One Size Fits All?

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Brand Reputation Management
The riskiest thing that you can now do for
your brand is be safe

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Build COMMUNITIES….focused groups!

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I dont want Email...I want Me Mail
Mobiles are penetrating the market much
FASTER

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Is already here with the REAL MOBILE 2.0

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Thank You!
Ready to realize the full potential of Online Marketing?
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Twitter: paritoshsharma | Blog: www.paritoshsharma.com | LinkedIn: paritoshsh
Email: paritosh.sharma@omlogic.com | Phone: +91-9999 765 121