www.omlogic.com




SMM and Mobile 2.0
Paritosh Sharma (SMM Evangelist, OMLogic Consulting)
May 23, 2009
www.omlogic.com



What are you searching for?
www.omlogic.com
www.omlogic.com




Where to START from?
www.omlogic.com



SMM – ohh! what is that?
www.omlogic.com



            Message and the Medium?
                      First 15 years it was a

                    ...
www.omlogic.com




Wonder Bread : Knew how to spread the word!!
www.omlogic.com




“If you want to cause a change,
          you have to know how to spread the idea”
www.omlogic.com



Message and the Medium?
www.omlogic.com



  Interruptive Marketing
            v/s
Relevant Brand Positioning
www.omlogic.com




Interruptive Marketing...
         johny its long gone
                Customer is the king,
         ...
www.omlogic.com




 A broad level strategic
 process for the
 creation of the right
 message to engage
 your customers


...
www.omlogic.com




Creating custom designed messages to engage
your customers into meaningful conversations
     POSITION...
www.omlogic.com



I got it, its easy -
www.omlogic.com


I know all of these...Is this SMM?
www.omlogic.com


Hmmm...


Yes,

BUT
www.omlogic.com




Make your client INTERACT with you on your web site…
                    hold him there!
      Give hi...
www.omlogic.com


Great, so I know the medium...

How do I design the right content?
www.omlogic.com


I’d like to report a crime...and I’m
  thirsty, so let me find the next
       coke vending machine!

  ...
www.omlogic.com


   Understand this


   Consumers

_________________
  about you at all
www.omlogic.com


  Understand this


  Consumers
DONT CARE
 about you at all
www.omlogic.com


Do you know your market?
www.omlogic.com




          STOP
They are NOT listening! They Don’t care
www.omlogic.com




These are the passionate community who would talk
                    about you!
          Go find the...
www.omlogic.com




Ohh….WOW …look a COW
www.omlogic.com



 But, if its a Purple Cow...




Chances are…you would STOP ….Look… Go!
www.omlogic.com




       great product… you have identified
You have a
the target market…
…and wallah…   People are talk...
www.omlogic.com



      Community...yeah I know



       It says: 3,435,949 fans




RELEVANT Community...is the key
www.omlogic.com



          Virality


Going...going...   gone
www.omlogic.com



Brand Reputation Management




          One Size Fits All?
www.omlogic.com



      Brand Reputation Management

The   riskiest thing that you can now do for
              your bran...
www.omlogic.com




Build COMMUNITIES….focused groups!
www.omlogic.com



I dont want Email...I want Me        Mail



        Mobiles are penetrating the market much
          ...
www.omlogic.com




Is already here with the   REAL MOBILE 2.0
www.omlogic.com

                         Thank You!




 Ready to realize the full potential of Online Marketing?
       ...
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Social Media Marketing And Mobile 2.0 presented by (Paritosh Sharma) at OMCAR 2009

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Paritosh Sharma (Social Media Evangelist, OMLogic) presents on Social Media Marketing and Mobile 2.0 at OMCAR 2009 - The Online Marketing Summit!

Paritosh shares on branding and positioning, creating the right message and choosing the right medium to set the right expectations with the end consumer.

To know how you can build right social media strategies for your business contact:
paritosh.sharma@omlogic.com

Published in: Business, News & Politics
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  • Social Media Marketing And Mobile 2.0 presented by (Paritosh Sharma) at OMCAR 2009

    1. 1. www.omlogic.com SMM and Mobile 2.0 Paritosh Sharma (SMM Evangelist, OMLogic Consulting) May 23, 2009
    2. 2. www.omlogic.com What are you searching for?
    3. 3. www.omlogic.com
    4. 4. www.omlogic.com Where to START from?
    5. 5. www.omlogic.com SMM – ohh! what is that?
    6. 6. www.omlogic.com Message and the Medium? First 15 years it was a failure Otto Rohwedder
    7. 7. www.omlogic.com Wonder Bread : Knew how to spread the word!!
    8. 8. www.omlogic.com “If you want to cause a change, you have to know how to spread the idea”
    9. 9. www.omlogic.com Message and the Medium?
    10. 10. www.omlogic.com Interruptive Marketing v/s Relevant Brand Positioning
    11. 11. www.omlogic.com Interruptive Marketing... johny its long gone Customer is the king, hold his throat and bombard him with messages till he buys!
    12. 12. www.omlogic.com A broad level strategic process for the creation of the right message to engage your customers Be in the listening of your consumer! Understand his buying behavior.
    13. 13. www.omlogic.com Creating custom designed messages to engage your customers into meaningful conversations POSITION your BRAND right
    14. 14. www.omlogic.com I got it, its easy -
    15. 15. www.omlogic.com I know all of these...Is this SMM?
    16. 16. www.omlogic.com Hmmm... Yes, BUT
    17. 17. www.omlogic.com Make your client INTERACT with you on your web site… hold him there! Give him engaging content, Relevant content
    18. 18. www.omlogic.com Great, so I know the medium... How do I design the right content?
    19. 19. www.omlogic.com I’d like to report a crime...and I’m thirsty, so let me find the next coke vending machine! Clients on Social Media are NOT foolish It’s all out there in the OPEN
    20. 20. www.omlogic.com Understand this Consumers _________________ about you at all
    21. 21. www.omlogic.com Understand this Consumers DONT CARE about you at all
    22. 22. www.omlogic.com Do you know your market?
    23. 23. www.omlogic.com STOP They are NOT listening! They Don’t care
    24. 24. www.omlogic.com These are the passionate community who would talk about you! Go find them on Social Media
    25. 25. www.omlogic.com Ohh….WOW …look a COW
    26. 26. www.omlogic.com But, if its a Purple Cow... Chances are…you would STOP ….Look… Go!
    27. 27. www.omlogic.com great product… you have identified You have a the target market… …and wallah… People are talking about you Before the fizz goes out You need to make your consumers feel that your product is REMARK-ABLE!
    28. 28. www.omlogic.com Community...yeah I know It says: 3,435,949 fans RELEVANT Community...is the key
    29. 29. www.omlogic.com Virality Going...going... gone
    30. 30. www.omlogic.com Brand Reputation Management One Size Fits All?
    31. 31. www.omlogic.com Brand Reputation Management The riskiest thing that you can now do for your brand is be safe
    32. 32. www.omlogic.com Build COMMUNITIES….focused groups!
    33. 33. www.omlogic.com I dont want Email...I want Me Mail Mobiles are penetrating the market much FASTER
    34. 34. www.omlogic.com Is already here with the REAL MOBILE 2.0
    35. 35. www.omlogic.com Thank You! Ready to realize the full potential of Online Marketing? www.omlogic.com Twitter: paritoshsharma | Blog: www.paritoshsharma.com | LinkedIn: paritoshsh Email: paritosh.sharma@omlogic.com | Phone: +91-9999 765 121

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