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Social Media for Individuals and Small Businesses

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Is social media right choice for small businesses and start up companies? Get the answer here; read this story of “kleeto” and know how social media worked well for this start-up company.

Is social media right choice for small businesses and start up companies? Get the answer here; read this story of “kleeto” and know how social media worked well for this start-up company.

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  • 1. GOTOMARKET 2012 – SOCIAL MEDIA FORINDIVIDUALS AND SMALL BUSINESSES OMCAR 2012 Sunil Mahajan Co-Founder & CEO, kleeto 13-Jan-2012
  • 2. MARKETING FOR KLEETO – PARAMETERS?kleeto– new conceptNo history of similar servicesStartup company – limited budget
  • 3. MARKETING FOR KLEETO – NEED?Marketing needs  Concept selling Requires interaction/convincing  Targeted audience Reach right people/no broadcast For sure reach early adopters  Word of mouth marketing  Within limited budget
  • 4. MARKETING FOR KLEETO – CHOICES?ATL (TV/Radio/..)  Too expensive, no interaction BTL  Interaction possible but short lived  Limited reach – slow in growth Direct marketing  Expensive  Interaction possible but short lived  Slow in growth
  • 5. SMM FOR KLEETO – RIGHT CHOICE? Social Media  Not expensive  Interactive – long interaction possible  Can also be made personalized  Easy to reach early adopters Friends and contacts Right segment  Can grow faster at low cost  Word of mouth marketing in built in media
  • 6. Thanks for your attention !