Teacher’s IndiaGoing Social Differently
Why Social Media?
When we began…
What do we talk about?Engaging the Target Audience
Tasting notes                         Category-specific notes        Brand History                         CocktailsProduc...
Event Associations                         Parties        Tasting notes                         Category-specific notes   ...
Event Associations                         Parties         Tasting notes                         Category-specific notes  ...
Event Associations                         Parties         Tasting notes                         Category-specific notes  ...
How’re the Fans       Are we on the   going to react?                                            How often should we      ...
How’re the Fans       Are we on the    going to react?                                              How often should we   ...
3065 Impressions1.27% Feedback
5020 Impressions2.25% Feedback
August 2010
Teacher’s India today1,35,000+ Fans in 7 monthsOne of the highest user-basesamong Scotch pages in IndiaConsistently high e...
And on Twitter…ContagiousConversations
What We’ve Learnt So Far… 1. Be Relevant, Stay Relevant 2. Analyze, Learn & Implement 3. Build A Social Path
Thank you for your time                             Shilpa Puri             Vice President, Publicis Modem
Going Social Differently!
Going Social Differently!
Going Social Differently!
Going Social Differently!
Going Social Differently!
Going Social Differently!
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Going Social Differently!

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Going Social Differently!

  1. 1. Teacher’s IndiaGoing Social Differently
  2. 2. Why Social Media?
  3. 3. When we began…
  4. 4. What do we talk about?Engaging the Target Audience
  5. 5. Tasting notes Category-specific notes Brand History CocktailsProduct-specific notes
  6. 6. Event Associations Parties Tasting notes Category-specific notes Brand History CocktailsProduct-specific notes
  7. 7. Event Associations Parties Tasting notes Category-specific notes Brand History CocktailsProduct-specific notes Us Them
  8. 8. Event Associations Parties Tasting notes Category-specific notes Brand History CocktailsProduct-specific notes Us Them
  9. 9. How’re the Fans Are we on the going to react? How often should we right track? change subjects/themes?How much should we How much istalk about events? too much? What’s the right tone How many to address Fans? When’s the right posts per day? time to post?
  10. 10. How’re the Fans Are we on the going to react? How often should we right track? change subjects/themes?How much should we How much istalk about events? There’s no way to too much? know for sure What’s the right tone How many to address Fans? When’s the right posts per day? time to post?
  11. 11. 3065 Impressions1.27% Feedback
  12. 12. 5020 Impressions2.25% Feedback
  13. 13. August 2010
  14. 14. Teacher’s India today1,35,000+ Fans in 7 monthsOne of the highest user-basesamong Scotch pages in IndiaConsistently high engagement& Impression ratio
  15. 15. And on Twitter…ContagiousConversations
  16. 16. What We’ve Learnt So Far… 1. Be Relevant, Stay Relevant 2. Analyze, Learn & Implement 3. Build A Social Path
  17. 17. Thank you for your time Shilpa Puri Vice President, Publicis Modem

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