SEO - Marketing or Technology? www.omlogic.com Pradeep Chopra (Co-founder, OMLogic Consulting) Apr 29, 2009

www.omlogic.com Conventional SEO Paradigm

Typical Purpose www.omlogic.com Acquiring Website Rankings & Traffic

Typical SEO Implementation Process www.omlogic.com Keyword Research Baseline existing ranking Set ranking target Implementation On Page Optimization Off Page Promotion PR, Articles, Link Building Social Media Submissions Ongoing Optimization

Keyword Research

Baseline existing ranking

Set ranking target

Implementation

On Page Optimization

Off Page Promotion

PR, Articles, Link Building

Social Media Submissions

Ongoing Optimization

What results can you expect? www.omlogic.com Good Rankings on Search Engines Good Online Traffic on Website Assuming search specialists were involved

Good Rankings on Search Engines

Good Online Traffic on Website

Assuming search specialists were involved

www.omlogic.com Has the Business met its Objectives?

Doubtful? www.omlogic.com Higher Ranking = More Traffic? More Traffic = Relevant Traffic? Relevant Traffic = More Conversions?

Higher Ranking = More Traffic?

More Traffic = Relevant Traffic?

Relevant Traffic = More Conversions?

The Current Reality www.omlogic.com Business Strategy Marketing Marketing Promotion (Product, Service or a Brand) SEO SEM Online Marketing

Required Approach www.omlogic.com Business Strategy Marketing Promotion (Product, Service or a Brand)

www.omlogic.com Lets Look at an Example

www.omlogic.com Imagine real searchers & how they might think! What does the company offer (SCJP Exam prep to pass SCJP Certification Exam) What have they done so far (Since 2000, 1M+ users, 50K customer) What did other people get from them (99.7% success) Will they be valuable for me (Comprehensive report) Are they a 2-4 people shop (ISO 9001 certification) Can I trust them (100% guarantee) Can I try (Free mock test) This looks like the site I want. Let me go-forward.

Imagine real searchers & how they might think!

What does the company offer (SCJP Exam prep to pass SCJP Certification Exam)

What have they done so far (Since 2000, 1M+ users, 50K customer)

What did other people get from them (99.7% success)

Will they be valuable for me (Comprehensive report)

Are they a 2-4 people shop (ISO 9001 certification)

Can I trust them (100% guarantee)

Can I try (Free mock test)

SEO - New Paradigm www.omlogic.com

www.omlogic.com Business Objectives Measurability Online Marketing Strategy Conversions Branding Traffic Relevancy Visibility/ Leads/ Sales SEO PPC SMM Website Messaging SMM SEO PPC SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing

SEO

PPC

SMM

Website

Messaging

SMM

SEO

PPC

Thank You! Email: [email_address] | Phone: +91-11-47052806 www.omlogic.com Ready to realize the full potential of Online Marketing? www.omlogic.com