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SEO - Marketing or Technology?
www.omlogic.com
Pradeep Chopra (Co-founder, OMLogic Consulting)
Apr 29, 2009
www.omlogic.com
Conventional SEO Paradigm
Typical Purpose
www.omlogic.com
Acquiring Website Rankings & Traffic
Typical SEO Implementation Process
www.omlogic.com
 Keyword Research
 Baseline existing ranking
 Set ranking target
 I...
What results can you expect?
www.omlogic.com
Good Rankings on Search Engines
Good Online Traffic on Website
Assuming searc...
www.omlogic.com
Has the Business met its Objectives?
Doubtful?
www.omlogic.com
Higher Ranking = More Traffic?
More Traffic = Relevant Traffic?
Relevant Traffic = More Conversi...
The Current Reality
www.omlogic.com
Business Strategy
Marketing
Marketing
Promotion
(Product, Service or a
Brand)
SEO SEM
...
Required Approach
www.omlogic.com
Business Strategy
Marketing
Promotion
(Product, Service or a
Brand)
www.omlogic.com
Lets Look at an Example
www.omlogic.com
Imagine real searchers & how they might think!
What does the company offer (SCJP Exam prep to pass SCJP
Ce...
SEO - New Paradigm
www.omlogic.com
Keyword Stuffing
Keyword Targeting and Link Building
Providing Relevant Content
Buildin...
www.omlogic.com
Business Objectives
Measurability
Online Marketing
Strategy
Conversions
Branding
Traffic
Relevancy
Visibil...
Thank You!
Email: pradeep.chopra@omlogic.com | Phone: +91-11-47052806
www.omlogic.com
Ready to realize the full potential ...
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Search Engine Optimization - Marketing Or Technology?

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'Search Engine Optimizaiton - Marketing or Technology?', presented by Pradeep Chopra (Co-founder, OMLogic Consulting) at Web Innovation 2009 (Gurgaon, India) is aimed at educating & empowering the SEO professionals & digital marketers in winning the SEO wars i.e. meeting the business objectives rather than just getting higher rankings and traffic.

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Transcript of "Search Engine Optimization - Marketing Or Technology?"

  1. 1. SEO - Marketing or Technology? www.omlogic.com Pradeep Chopra (Co-founder, OMLogic Consulting) Apr 29, 2009
  2. 2. www.omlogic.com Conventional SEO Paradigm
  3. 3. Typical Purpose www.omlogic.com Acquiring Website Rankings & Traffic
  4. 4. Typical SEO Implementation Process www.omlogic.com  Keyword Research  Baseline existing ranking  Set ranking target  Implementation  On Page Optimization  Off Page Promotion  PR, Articles, Link Building  Social Media Submissions  Ongoing Optimization
  5. 5. What results can you expect? www.omlogic.com Good Rankings on Search Engines Good Online Traffic on Website Assuming search specialists were involved
  6. 6. www.omlogic.com Has the Business met its Objectives?
  7. 7. Doubtful? www.omlogic.com Higher Ranking = More Traffic? More Traffic = Relevant Traffic? Relevant Traffic = More Conversions?
  8. 8. The Current Reality www.omlogic.com Business Strategy Marketing Marketing Promotion (Product, Service or a Brand) SEO SEM Online Marketing
  9. 9. Required Approach www.omlogic.com Business Strategy Marketing Promotion (Product, Service or a Brand)
  10. 10. www.omlogic.com Lets Look at an Example
  11. 11. www.omlogic.com Imagine real searchers & how they might think! What does the company offer (SCJP Exam prep to pass SCJP Certification Exam) What have they done so far (Since 2000, 1M+ users, 50K customer) What did other people get from them (99.7% success) Will they be valuable for me (Comprehensive report) Are they a 2-4 people shop (ISO 9001 certification) Can I trust them (100% guarantee) Can I try (Free mock test) This looks like the site I want. Let me go-forward.
  12. 12. SEO - New Paradigm www.omlogic.com Keyword Stuffing Keyword Targeting and Link Building Providing Relevant Content Building trust and rapport with the visitor Addressing visitor concerns Providing pull to convert SEO must provide Conversion from • search to click • click to engagement • engagement to lead/sale
  13. 13. www.omlogic.com Business Objectives Measurability Online Marketing Strategy Conversions Branding Traffic Relevancy Visibility/ Leads/ Sales •SEO •PPC •SMM •Website •Messaging •SMM •SEO •PPC SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing
  14. 14. Thank You! Email: pradeep.chopra@omlogic.com | Phone: +91-11-47052806 www.omlogic.com Ready to realize the full potential of Online Marketing? www.omlogic.com
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