The Brave New World of Social Media ActivismRaja ChoudhuryCUT! ENGAGE! ACTIVATE!
What is Social Media? Web and Mobile Technologies that turn Communications into Interactive Dialogue The Creation and Exchange of User Generated Content Engage Web and Mobile users in CONVERSATIONS about life, media, brands and causes
Cause What is a Cause? Any Person or Issue that gives rise to an Action, Phenomenon or Reaction Corruption Rights Freedom of Speech The Environment Electoral Reform Children’s Education Governance Law and Order Fair Trade Peace on Earth
Activism Intentional efforts to promote, impede or direct social, political, economic or environmental change Film Content – TV, Book, Website, Video, Blogs Protest March Direct Action Media Awareness Campaign Social Media Campaign
Social Media in India India is set to be one of the biggest 121 Million Social Media Markets in the World: • 121 Million Internet Users (Dec 2011) in India accessing the Internet at least once a week • Will be over 250 million by 2015 • 34 Million Facebook Users at present • 881 Million Mobile Phone Users • 23% of Indian Mobile Users have Smart Phones (200 million +)
Indian Social Media Successes 557,000 FB Likes 100,000 used FB to attend Government Conceded New Lok Pal Bill being drafted Millions saw the movie 581,000 FB Likes Education Reforms Millions watched Ads 650,000 Voters Registered 100,000+ on FB
The Opportunity: Cause Marketing Bring individuals, supporters, brands, companies and funders together with causes and cause driven non-profit organizations Raise Money for Campaigns Creates Awareness about Causes Uses Film, Video, Media, Web, Social Networks and Word of Mouth to achieve results. Ensures ACTIVISM has IMPACT! MEASURES the impact that Social Media can have on a Cause using Tools and Apps Keep Member Base active during Slow Periods
Your Opportunity If you wish to work in this space: • Study Causes in India – they are looking for Social Media savvy people NOW! • Offer your services to them for Free to get a reputation and learn… • Study brands and companies and understand their Non-profit strategies • Study how things are done in US and elsewhere – Read Mashable.comSocial Media Marketing is • Read everything you can about Indian Social Media – Watblog, IndiaSocialrevolutionizing Cause and in2012, we will see more etc.convergence and demand for • Learn all about Film & Video – hang out with film-makersskills that combine Marketing,Social Media and Cause – • Live and Breathe Facebook, G+ & TwitterAre you ready? • Be at home on Youtube & Vimeo • Understand new Social Media platforms as they emerge • Understand iOS and Android Apps • Learn to use Social Media Monitoring Tools and Sites: Technorati, Radian 6, Trackur, Twitter Center, Google Alerts etc. • Never stop learning!