Gayatri Buddha
Asst Vice-President, Marketing
Outsourcing or In-House
0/1

What and when to outsource?
Entire online marketing function except budget planning and
Allocation
Ask these questions
1. Are you competent enough to understand the entire
function
2. Speed to market
3. Hiring talent?
4. Resources in-house
5. Cost benefit analysis

Online Marketing Functions
1. SEO
2. Analytics
3. SEM
4. Creative design & development
5. SMM
6. Display advertising

How to assess?
Analytics
SEO
SMM
SEM
Non-Availability
of Talent
Creative Display
Design Advt
Degree Complexity

Watch - out
– Is the agency asking the right questions
– Inability of the agency to translate your brief
into action items
– Lack of clarity when setting measurable
metrics
– Inaccuracy in cost and time estimations

What to look for?
• When asking for case studies please ask
for recent case studies
• Is your agency shy of discussing ROI
• Check for their record of timeline
deliveries